Customers are increasingly communicating through apps rather than traditional phone calls. That is why we are introducing an important expansion of HALO today: Voice Agents can now automatically handle incoming calls made through WhatsApp. We are also looking back at improvements we have added to HALO over the past months. Developments that bring voice and chat closer together and help organizations automate faster and more consistently.
The holiday season is almost here, and it comes with the perfect opportunity to connect with customers in a personal and meaningful way. Messaging channels like WhatsApp, RCS, and SMS can help you create an unforgettable customer experience this Christmas. In this blog, you’ll discover how these channels can boost satisfaction and drive sales during the busiest time of the year.
' Tis the season for conversational commerce - and CM.com can deliver the whole customer journey in one package! From getting your promotional material seen to facilitating payments within the conversation, and some post-purchase customer care to turn holiday shoppers into loyal fans of your brand.
More and more companies are rolling out AI agents that go far beyond generating content or answering simple questions. They handle customer requests, update systems, trigger workflows, and even complete transactions. This brings speed, efficiency, and relief from manual, repetitive work. But once AI starts doing instead of merely assisting, something fundamental shifts. You need more than clever technology. You need a clear way to stay in control of what it does, why it does it, and the limits within which it can operate. This is where AI governance comes in. Not as a tick-box compliance layer, but as a practical foundation that keeps AI predictable, explainable, and safe as it becomes more autonomous.
Black Friday is a huge shopping event, drawing crowds of eager shoppers hunting for deals. But once the rush fades, the real challenge begins: turning one-time shoppers into returning customers. Customer retention is vital for long-term success, and the period after Black Friday is the ideal moment to turn short-term excitement into lasting relationships. In this blog, you’ll learn how to keep customers engaged and coming back long after the rush is over.
In an age of mass marketing with constant TV, internet and email advertising, it’s safe to say that peak sales periods like Black Friday and the Holiday Season can be an overwhelming experience for consumers around the world. When marketing messages don’t match consumers’ needs and interests, they disconnect. They mute notifications, skip ads, and avoid all forms of marketing until the peak season is over. As an eCommerce marketer, you should always be looking to avoid this by diversifying and personalizing your marketing strategy in a way that suits your customers needs and sensibilities.
You only get a few seconds to make an impact with your business messaging, so make those seconds count. While traditional SMS is still widely used, it's becoming limited in its features. RCS for Business is SMS 2.0 - native and easy to use, but also rich and engaging. The perfect tool for business messaging! Let's see where RCS can truly make a difference.
Imagine customer inquiries being answered 24/7 without wait times, automatic updates on delayed orders, or fully digital shopping assistants guiding customers from browsing to purchase. These are just a few examples of what Agentic AI can achieve. In this article, CM.com’s Marketing Lead AI & SaaS, Sander Harryvan, and Product Marketer, Tom Faas, share their insights on where businesses currently stand in adopting Agentic AI, what the next phase looks like, and why Agentic AI will have a profound impact on the way we do business in the coming years.
Retailers are largely unaware of who their customers are, especially in brick-and-mortar stores. This is a problem. In a world dominated by data, retail faces an interesting challenge. How to inform strategy and decision making when the vast majority of shoppers choose to remain anonymous by avoiding joining loyalty programs?
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