The future of health and beauty is digital.

Your audience is more digitally savvy than ever before. Be where they are, when they need you, on their favourite channels.

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Industries Health and Beauty

The health and beauty industry in numbers

3rd

In 2020, the cosmetics market was the third largest in the United Kingdom (Finder UK)

£166

On average, every person in the United Kingdom spends £166 per year on personal care treatments (Finder UK)

£8.7 million

In 2020, the United Kingdom cosmetics market was worth £8.7 million (at retail sales prices) (CTPA)

43,000

There are now over 43,000 hair and beauty businesses in the United Kingdom (NHBF)

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Health and beauty segments CM.com serves

Beauty eCommerce

Health and beauty eCommerce

eCommerce has accelerated in the beauty industry. Today, beauty customers know what they want and when they want it. To keep up businesses need to offer a customer experience that outperforms expectations and supports eCommerce performance.

In-store beauty counters

In-store beauty counters

Face-to-face interaction is essential when customers want to test new products, however, they have a broad range of choices. Stand out from the crowd and engage customers beyond physical interaction. Communicate via online messaging channels.


Salons and spas

Salons and spas

Visitors want to relax from booking to attending the appointment. They need to be able to rely on the service you offer to make their visit unforgettable. Ensure you create first-class customer experiences that increase engagement and conversion.


How CM.com can help your business

Personal Messages

Tailor messages to customers by focusing on products and keep track of orders.

Increase Bookings

Uplift your bookings by enabling customers to self-serve out of hours.

Effective Messaging

Reach customers where they already are, on their favourite channels.

Unlock Customer Data

Connect multiple data sources into one unified customer profile.

Improve Productivity

Reduce call volumes and service by automating answers to generic questions.

Mobile Marketing Cloud

Enhance your customer experience with digital technologies

Consumers today want to know about the latest beauty trends and products before anyone else, so how can you keep your customers up-to-date? By reaching them where they spend most of their time: on their mobile phones. Our Mobile Marketing Cloud is the only omnichannel customer engagement solution that includes all mobile messaging channels, such as SMS and WhatsApp Business. 

Mobile Marketing Cloud
Czech & Speake

Czech & Speake take a fresh approach with SMS and WhatsApp

Grooming brand Czech & Speake saw challenges and opportunities early on in the COVID-19 pandemic. With physical store footfall dwindling, the brand knew digital paths would provide new ways to market its products to customers. SMS and WhatsApp Business meant that Czech & Speake could keep the lines of communication with their customers open during lockdown and could chat directly with them on the platforms they use every day.

  1. Reduced call wait times and reliance on traditional channels

  2. Increased efficiency and enhanced sales opportunities

  3. Boosted international sales during the pandemic

Read the full case study

Freddie Sawkins, Director, Czech & Speake

“I was impressed with the speed at which the CM.com team was able to work – from scoping the requirement, to designing a solution, to setting it all up and delivering the support to get us up and running, CM.com was there every step of the way to ensure our business didn’t miss a beat.”

Automated, effortless booking

54% of appointment bookings happen during salon and spa opening hours (Salon Today) which means you could lose out on up to 46% of bookings if you don't offer clients the option to book digitally. How can you automate your customer service to maximise bookings? Our Conversational AI Cloud enables intelligent, automated conversations that help improve customer engagement and help you to deliver exceptional customer experience and self-service when customers need to book appointments or ask questions out of hours.

Conversational AI Cloud
Revolution Beauty

The UK's fastest growing beauty brand puts customers first

While Revolution Beauty's support team has always been diligent, they knew they could be more efficient. With millions of fans, followers and customers, the brand interacts with hundreds of people each day. That means it receives messages across a wide variety of channels, including its website, social media accounts, email, and more.

  1. 50% productivity boost compared to previous ticketing system

  2. Backlog of over 2,000 messages slashed in 14 days

  3. Customer service reps are now able to handle 15 messages per hour

Read the full case study

Deliver personalised customer engagements

We'd love to help your business realise the power of conversational commerce. Click the link below to speak to our sales team and schedule a demo.

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