Loyyo
In retail, data drives decisions. But what happens when most shoppers choose to remain anonymous? Together, Loyyo and CM.com have solved this problem for a shared customer, leading to the development of Shopper Recognition – a new way for retailers to turn anonymous payment data into real customer understanding.
“Retailers are largely unaware of who their customers are, and this is a problem,” says Wouter Meeuwisse, Founder & CPO at Loyyo. “Only a small fraction signs up for loyalty programs. When all you see are thousands of individual transactions, it’s nearly impossible to understand who your customers really are or gain meaningful insights.”
Retailers have a huge opportunity to make their anonymous payment data work harder. Hidden in that data lies valuable customer intelligence. By connecting payment data with secure, anonymized tokens, retailers can turn their anonymous shoppers into known customers and extract valuable retail intelligence, including customer lifetime value, store visit frequency, product selections and combinations, campaign success and more. And it all happens automatically, without any extra steps for staff or customers.
Shopper Recognition from CM.com and Loyyo can help a wide range of retailers identify insights, boost loyalty, supercharge marketing and communicate more effectively.
“The opportunities are endless,” says Meeuwisse. “Think of a national chain of pet stores. If data shows a surge in puppy food sales in Q1 in a particular area and customer demographic it can trigger action across the business. It can prepare marketing campaigns around premium adult dog food in Q4, plan stock accordingly, and schedule communications for key customer groups. We’re helping retailers amplify their strategy and grow smarter.”
When retailers can segment customers using detailed transaction and behavioral data using Loyyo’s dashboarding, they can activate those insights using the CM.com Customer Data Platform (CDP) to deliver hyper-personalized marketing at scale.
By engaging customers at the right time and in the right channel through automated and personalized communications, retailers ensure the right message reaches the right customer at the right moment.
Whether it’s a welcome message, tailored marketing and promotion, loyalty update, tracking reference, or other communication, retailers can keep shoppers engaged across WhatsApp, RCS, SMS, email, and more.
Any PSP can process a payment, but CM.com stands out with its customer engagement and comms expertise. To get this full end-to-end elsewhere retailers might need three or even four partners. We’re giving them a single, swift integration and it’s ready to go.
Wouter Meeuwisse, Founder & CPO at Loyyo
This integration allows retailers to create and manage hyper-personalized marketing campaigns, connecting PSP, POS, loyalty and CDP systems. The result? In-store and omnichannel retailers can finally track and measure the true impact of their marketing efforts.
Pieter Stal, Head of Commerce CM.com Payments
“This is not hypothetical,” says Meeuwisse. “Shopper Recognition is already delivering insight – like for our shared customer Zeeman. It’s the first step in a journey to drive loyalty, enhance marketing efforts and build brand recognition for European retailers."
Shopper Recognition is a fully integrated, modular solution that gives retailers flexibility and confidence:
Together, CM.com and Loyyo are helping retailers move from masses of anonymous payments data to a world of payment-linked insights, customer profiles, loyalty automation, marketing hyper personalization and customer engagement. With the integration already live, retailers now have a major opportunity to unlock untapped value and revenue.
“Previously, stores might have known their total revenue,” says Meeuwisse. “Now, they know exactly where that revenue comes from. Retailers can see beyond individual purchases to recognize patterns, who shops in-store, how often, which products are bought together, and how behaviors differ between online and offline channels. The result is a more complete, actionable view of the entire customer base.”
Shopper Recognition from CM.com and Loyyo helps retailers transform payment data into insight, engagement and growth.
Request a demoMore about Loyyo
Select a region to show relevant information. This may change the language.
