CM.com’s Conversational Commerce to Optimize the Dutch Grand Prix Fan Experience
After the Olympic Games and the World Cup Football, Formula 1 is the largest international sporting event that a country can organize. On average, a Formula 1 race is viewed by 450 million people worldwide.
Love for Technology
CM.com will deploy its platform to optimize the fan experience. Fans can order and receive their tickets with their mobile phone, making printing tickets a thing of the past. They can also receive relevant notifications about the race in the run-up, during, and after the event, as well as be able to order and pay for drinks, food, and other items. No more messing around with cash or vouchers or waiting in long queues.
Jeroen van Glabbeek, CEO at CM.com, says: “When the ambitious initiators behind the Dutch Grand Prix were looking for the most modern way to sell tickets, they arrived at CM.com. Because the CM.com team consists of true sports enthusiasts who love technology, the collaboration soon became a real partnership. CM.com is looking forward to helping international Grand Prix fans worldwide experience the power of Conversational Commerce. Through Mobile Messaging and Payments, fans can optimize their event experience using their mobile phones.”