previous icon Back to press Becomes Dutch Grand Prix Mobile Technology Partner

The Grand Prix is returning to the Netherlands after 35 years. Taking place in May 2020 at the Zandvoort circuit, the long awaited Dutch Grand Prix will be sponsored by, specialists in Conversational Commerce solutions. The platform connects digital platforms with mobile phones worldwide, offering a smart combination of messaging channels, interactive voice solutions, and Europe’s most innovative payments solutions to a large audience.’s Conversational Commerce to Optimize the Dutch Grand Prix Fan Experience

After the Olympic Games and the World Cup Football, Formula 1 is the largest international sporting event that a country can organize. On average, a Formula 1 race is viewed by 450 million people worldwide.

Love for Technology will deploy its platform to optimize the fan experience. Fans can order and receive their tickets with their mobile phone, making printing tickets a thing of the past. They can also receive relevant notifications about the race in the run-up, during, and after the event, as well as be able to order and pay for drinks, food, and other items. No more messing around with cash or vouchers or waiting in long queues.

Jeroen van Glabbeek, CEO at, says: “When the ambitious initiators behind the Dutch Grand Prix were looking for the most modern way to sell tickets, they arrived at Because the team consists of true sports enthusiasts who love technology, the collaboration soon became a real partnership. is looking forward to helping international Grand Prix fans worldwide experience the power of Conversational Commerce. Through Mobile Messaging and Payments, fans can optimize their event experience using their mobile phones.”

connects tens of thousands of companies with millions of consumers via their mobile phone each day. Behind the scenes, from our innovative platform, makes sure companies can use these millions of messages, phone calls and payments to become part of people’s lives.
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