Mobile Marketing Cloud

07-05-2024 | Email campaigns & cdp

Feature release | Multi language email campaigns

Instead of creating separate campaigns for each language, marketers can use this feature to efficiently setup their campaigns for multiple languages. This saves considerable time and effort that would otherwise be spent on duplicating tasks and managing multiple campaigns separately.

More details can be found here

29-04-2024 | CDP

Feature release | Standard data events for the Retail & Ecommerce market

By defining common data events, we ensure a consistent understanding of customer interactions. These events cover customer profiles, product interactions, purchase details, and marketing engagements. The standardized framework makes data more organized, aiding for integration of AI algorithms and templating.

More details can be found here.

22-03-2024 | Tracedock

Bug | Cookie extension

Fixed a bug where the cookie extension was not working as expected, this has been been fixed.

22-03-2024 | Pages

Improvement | Page load improvements

Implemented some performance improvements to improve page loads in regions outside of the EU.

22-03-2024 | Email Campaigns

Improvement | Removed dead click

In email campaigns we removed the subscribe link in the email campaigns special section as there was no logic behind it.

01-02-2024 | Campaigns

Improvement | Ability to delete campaigns

In addition to the option to archive campaigns, you now have the ability to delete campaigns which are not in draft directly from the campaign context menu.

Improvement | Ability to delete campaigns

We now support click tracking in WhatsApp templates, you can now add a link or a page in the text field of your template.

01-02-2024 | Email Campaigns

Improvement | Easier navigation to click heatmap

In the campaign statistics overview, you'll find a link allowing you to easily navigate to the click heatmap, enhancing your insights into user engagement patterns.

01-02-2024 | Web-personalization

Feature release | Web personalization

We have added web personalization capabilities to our Mobile Marketing Cloud solution.

Web personalization is crucial for businesses as it tailors online experiences to individual users, improving engagement, increasing conversions, and fostering customer loyalty by delivering relevant content, product recommendations, and targeted messaging based on user preferences and behaviors. This not only enhances the overall user experience but also maximizes the effectiveness of marketing efforts, ultimately driving business success in the competitive digital landscape.

25-01-2024 | CDP

Feature release | Custom integrations

We have released the capability to build your own integrations, including it's event type setup and mapping towards profiles. Simply follow a wizard to setup your integration and start sending events to the CDP within minutes.

You can find more details on our knowledge article.

15-01-2024 | CDP

Feature release | Landing page

We've built you a landing page! Start the day by checking what is happening in your CDP and find some quick actions to take. More insights will be added iteratively the coming weeks.

10-01-2024 | CDP

Feature release | Queuing insights - Events

We wanted you to have more insight into what is happening in your CDP. As the CDP is an eventually consistent system, in our logging overview we now show the status of the events queue, meaning how many incoming events are in the queue and is the queue actively processing these messages.

01-01-2024 | CDP

Upcoming Feature release | CDP landing page

Get a sneak peek into the upcoming CDP landing page! Easily check the health of your CDP, take swift actions, and gain insights into your data. We'll be rolling out new widgets gradually, so keep an eye out for updates!

Improvement | Ability to hide widgets in custom dashboards

It is now possible to hide a certain widget in your custom dashboard. Simply click on the three dots and select 'Hide chart'. To unhide the chart, simply click show chart again.

01-01-2024 | Pages

Improvement | Ability to archive pages

We've introduced the ability to archive pages. With this enhancement, you can now effortlessly organize your content by archiving pages you no longer need at the forefront. Enjoy a cleaner and more streamlined experience, making it easier to manage and access your important information.

01-01-2024 | Campaigns

Improvement | Insights into which workflow is used in a campaign

You can now easily identify which workflows are linked to a specific campaign. This improvement proves invaluable when tweaking campaigns, as alterations may impact the workflows they're associated with. Stay informed and streamline your campaign management effortlessly.

01-12-2023 | Campaigns

Feature release | Email Campaigns: Save as template

Now you can save your email design as a template with the "Save as Template" option. Just name it, save, and keep editing your campaign. The template locks in the design at the save moment, ensuring updates to the campaign won't alter your template. You can do this for both newsletters and triggered campaigns and it can be done through the main campaigns overview and during the creation of a campaign.

17-11-2023 | CDP

Feature release | Ability to handover a workflow

By introducing the ability to handover a workflow, we've eliminated the need to repeat identical steps in multiple flows, thereby saving time, effort, and reducing the potential for errors. This approach is efficient and effective, especially when dealing with complex processes that involve complex flows.

You can find more details here

Improvement | Segment & Workflow dependency details

When attempting to remove a profile property in the profile definition, we've implemented a significant improvement. Now, we present you with a comprehensive list of all blocking dependencies, which could include segments or workflows. It's crucial to address these dependencies, as deleting them will lead to breaks in your flow. This ensures a cautious and informed approach, prompting users to resolve blocking dependencies before making any changes.

17-11-2023 | Campaigns

Improvement | Sorting & filtering in campaigns

In our campaigns application, we've implemented an array of enhanced filtering options to streamline your experience. Now, you can easily categorize campaigns based on their type (regular or triggered), state (draft, sending, sent, etc.), and channel (SMS, WhatsApp, RCS, Viber, etc.). As an additional convenience, we've introduced sorting capabilities, allowing you to customize the order of displayed campaigns. These improvements are designed to make your search more efficient and tailored to your specific needs, providing a more user-friendly and intuitive interface for managing campaigns.

17-11-2023 | Tracedock

Improvement | Custom dimension support for GA4

In addition to User Analytics (UA), we've extended the capability to send 'custom dimensions' with your events to Google Analytics 4 (GA4). This functionality allows you to include custom data with your events, which can later be leveraged in GA4 for filtering and analysis. This enhancement provides users with a seamless and consistent experience in utilizing custom dimensions across both UA and GA4 platforms.

Details can be found here

20-10-2023 | CDP

Feature release | Funnel Analytics (Pro feature)

Funnel analytics is a method of tracking and analyzing the steps users take on a website or digital platform, visualizing their journey from initial engagement to desired outcome (such as a purchase or sign-up). It helps businesses identify drop-off points and optimize the user experience to maximize conversions and achieve specific goals.

Demo funnel where a basic page view to purchase flow is shown:

Improvement | Loading time of Profile details timeline is improved

Loading a profile's timeline may require some time, especially when numerous events and sessions are associated with the profile. However, we've enhanced the indexing process, leading to significantly faster loading times for profiles with a substantial number of linked events.

06-10-2023 | CDP

General updates and highlights

We've undergone a comprehensive redesign of the profile details overview—a change that was long overdue. Now, you can easily discern the profile details where values are present and conveniently toggle to view those that are either unfilled or set to hidden.

Feature release | Event filtering

In the event insights overview, we've introduced a new feature that allows you to filter events, mirroring the familiar functionality found in our profile insights overview. This enhancement empowers you to create custom filters for your event insights results, providing a more tailored and streamlined experience.

06-10-2023 | Campaigns

General updates and highlights

We've completely revamped the campaign statistics overview, offering a more detailed insight into the campaign's performance. Now, you can access comprehensive information about the campaign, complete with a sending funnel that illustrates the various stages and outcomes. This enhancement ensures a deeper understanding of the campaign's journey, empowering you with valuable insights into its effectiveness and impact.

Demo campaign and it's statistics

Improvement | Workflow dependencies in triggered campaigns

Modifying a triggered campaign can introduce complications, particularly when a workflow is associated with it. For instance, switching from a WhatsApp campaign with a workflow configured for the "msisdn" property to a Facebook campaign requires the inclusion of a Facebook token. If this adjustment is made without updating the workflow to send the appropriate information, validation issues may arise. Similarly, the workflow may encounter failures if a user introduces a new merge tag without establishing a corresponding link in the Customer Data Platform (CDP). It's crucial to ensure alignment between campaign adjustments and associated workflows to maintain seamless functionality and prevent potential issues.