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Articles from Jasmijn Stenzler

Aug 06, 2022 • Events

11 Ways to Make Your Event Stand Out With Mobile Marketing

Festivals are bigger than ever; the market is thriving, and people love listening to live music in a space where they feel free to let go and enjoy the atmosphere with like-minded people. While this is undoubtedly a good thing for organizers, with this popularity comes much competition. Organizers, therefore, need to think of creative ways to stand out. One way is by boosting their mobile marketing offering. CM.com offers the solution; discover here 11 examples of how you can apply this to your event.

Jul 24, 2022 • Ticketing

10 Ways Technology Can Boost the Popularity of Museums and Parks

Most museums and parks focus on the live experience of their visitors. However, with more and more visitors consisting of younger generations such as Millennials and Gen Z, the mobile experience is becoming increasingly important. Especially with visitor numbers declining, now is the time to explore opportunities to attract new streams of visitors. Embracing technology can help with this; discover ten ways to do so and enjoy the benefits.

Jun 14, 2022 • Ticketing

10 Reasons Why Event Organizers Should Centralize Data

Many event organizers have gold in their hands, namely data. And they get it completely free from their ticket sales and other interactions with their visitors. The only problem with data is that unless you have an efficient way of handling it, you won't be able to take advantage of the insight it provides. The first step to using it is to recognize the benefits it will bring - so keep reading and find out how data can elevate your event.

Jun 12, 2022 • Ticketing

Ticketing as First Touchpoint of the Formula 1 Heineken Dutch Grand Prix Fan Experience

Ticketing is the first touch point of the total experience for every event, so also for the Formula 1 Dutch Grand Prix. That's why you want it to run smoothly so that everyone who can get a ticket looks forward to their visit. However, due to the immense popularity of Formula 1, there is a lot of interest in tickets for this event - more than there are actual tickets. Therefore, the Dutch Grand Prix was looking for an innovative ticketing system to help them manage ticket allocation smoothly, and CM.com offered the solution.

May 31, 2022 • Events

7 Reasons Why the Future of Events Is Cashless

Everyone who has ever been to a festival is probably familiar with tokens, it’s part of festival heritage. Traditionally, event organizers used plastic token systems to help reduce the burden of moving cash around and create standardized pricing models. But welcome to 2022. Almost all event visitors are Gen Z and Millennials, who are used to paying with their cards everywhere they go. So why not at events? Here are 7 ways in which you can benefit from making your events completely cashless.

Apr 14, 2022 • Events

6 Ways How an Event App Can Boost Your COVID Come-Back

This summer the online experience for many festivalgoers will be better than ever. Namely, many event businesses have discovered the benefits of digital transformation, which was fast-tracked thanks to the fast-thinking required by event organizers during a period of lockdowns and restrictions. The lessons of these 2 years have also prompted CM.com to develop its event app, created by Appmiral, to ensure that it better meets the needs of the industry. In this article, we'll give you an overview of how using a mobile festival app can help you take advantage of digitalization. Get ready to fast-track your bounce-back strategy: 6 ways to boost your Covid comeback.

Mar 08, 2022 • Customer Experience

How to Enhance Live Experiences With Technology in the Leisure & Travel Industry

Leisure and travel is an industry like no other. As a business that revolves around live experiences, we know that – unlike other sectors – the experiences you create aren't focused on adding value to an existing product; they're the product itself. So maybe you need a solution that understands this and can help you better engage with your customers as no other sectors do? This can be achieved easily and quickly through digitalization. Read on to find out how.

Nov 09, 2021 • Ticketing

CM.com Acquires Appmiral to Expand the Customer Experience With Festival & Event Apps

We’re delighted to announce that, at the beginning of November, CM.com acquired mobile festival & event app platform company, Appmiral. By joining forces, Appmiral and CM.com can fortify a common goal: to take visitors’ experiences to the next level through cutting-edge mobile and ticketing technologies.

Sep 17, 2021 • Ticketing

Wave Goodbye To Queuing And Crowded Bars At Your Events With Mobile Order

Whether it’s a football match, music festival, or classical concert, there’s nothing more annoying than standing at a crowded bar, fighting to get the barkeeper’s attention for a drink while you miss big chunks of the event. After all, it’s the reason you’re there in the first place. So how do we solve this? Let’s start by looking at something almost all visitors take to events with them: a smartphone. It is already widely used for e-ticketing, so why not also for ordering food and drinks, too? This is where CM.com’s Mobile Order product comes in. The exciting thing is that reducing queuing time isn’t the only benefit this technology can bring events organizers. Let’s take a closer look…

Sep 01, 2021 • Ticketing

The Top 5 Benefits of E-Ticketing

Digitization is shaking up the world of traditional paper ticket sales—and that’s a good thing! Ever since smartphones hit the market in 2007, people have quickly embraced the idea of using convenient digital alternatives. Now, when you want to attend a concert or festival, all it takes is a few taps on your screen and your e-ticket is at your fingertips, ready to be scanned when you enter the venue. But the benefits of e-ticketing don’t stop there. Let’s take a look at the top 5 benefits of e-ticketing for event organizers and attendees.

Aug 03, 2021 • Ticketing

Optimize Your Visitor Experience With the Facebook Conversion API for Ticketing (Museums & Parks)

As a result of consumers continuing to move away from traditional retail in favor of digital and online experiences, the world of advertising now relies almost entirely on data. However, due to the recent shift away from cookie-based server tracking, marketers need to consider more intelligent ad-tracking solutions that track customer behavior in a non-invasive way. The Facebook Conversion API, or CAPI for short, is a new Facebook Business tool that lets you share both online and offline events with Facebook’s server, directly from yours. It’s likely to become the next must-have tool for any ticketing business looking to get a grasp on their customers’ journey and to optimize their ad experience.

May 18, 2021 • Ticketing

Custom is the New Standard in Ticketing

Event organizers often have a high workload. Customizing your ticket shop with your own design and flow sounds like a time-consuming and complex process, so sometimes organizers do not even start. Good news: this is now a thing of the past. It is very easy to built your own (custom) ticket shop, without any coding skills, at no (yes, you read that right) extra cost. Custom is the new standard! In this blog, we will explain how this works.

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