previous icon Back to blog
Jul 18, 2023
5 minutes read

Get Started With Online Ticketing: 10 Reasons for Your Museum or Park

Digitization is impacting more and more industries, including the museums & parks industry. Despite this, most tickets are still sold at the box office rather than online. This is unfortunate, as there are numerous benefits to be gained. Not only does it ensure a smooth visitor experience, but it also offers interesting opportunities for your organisation. In this blog, you will discover 10 reasons why you shouldn't fall behind in this digital advancement.

Esmee Spaan
Esmee Spaan,
Product Marketer Ticketing

1. Demand is Shifting

Ordering food through an app, or booking a hotel via a platform; doing business online is becoming increasingly normal. Gen Z and Millennials don't know any different and simply expect to be able to buy a ticket online. Recent developments have also accelerated digitalization among other generations. Many consumers have now discovered how convenient it is and the benefits it offers when going on a museum or park visit. Therefore, it's crucial for you not to lag behind and cater to this shifting demand.

2. Avoid Disappointment and Queues

Nothing is more frustrating for a visitor than standing in line for a ticket at the cash register. Lengthy payment processes and people with questions at the entrance only make the queues longer. The visitor also runs the risk of the museum being sold out or fully booked at that moment, especially inconvenient for international visitors. Avoid having your visitor start their experience with a negative encounter. With online ticketing, a visitor purchases tickets in advance. There's the certainty of access, and there's no need to wait in long queues.

3. A Relaxed Visit

At the box office, it's more difficult, but online you arrange it in no time: time slots. Time slots are used to allow a limited number of visitors per time slot. Through online ticketing, visitors can easily buy tickets for a preferred time slot. This prevents your museum from getting overcrowded and guarantees visitors a relaxed experience. Working with time slots also has benefits for your museum or park itself. Namely, it offers a better insight into the busy and quiet moments, making it possible to adjust staffing and other operational activities accordingly.

4. Safety & Hygiene

Quick access and time slots are also useful in terms of safety and hygiene. Visitors are no longer packed closely together in the queue. The contactless experience of purchasing tickets online minimizes physical contact between the visitor and your staff. Do you want to inform visitors about hygiene protocols, safety measures, any changes in opening hours, or specific rules? With a click of a button, you can send an email, WhatsApp message, or SMS in advance with all the necessary information.

5. Make Group Bookings Easier

Company outings, group trips, school excursions, and groups are important for your museum or park, especially on weekdays. Whether it's for individual visits or educational tours, organizers of these outings can smoothly book all tickets online at once. Through your dashboard, you can manage group bookings and create attractive offers with just a few clicks of a button. Save time with this simple way of working.

6. Generate Additional Revenue

At the box office, offering visitors additional options often takes too much time. A visitor doesn't want to hold up the queue and is less inclined to make additional purchases. Online, it's much easier to entice visitors to add extra options to their order. You can simply add extra steps to the ordering process, for example, to offer audio tours or access to an exclusive exhibition.

Another way to generate more revenue is through dynamic pricing. During peak times, you can charge higher prices since it's likely to sell out. Conversely, during quieter times, you can offer lower prices, for example, to attract students or retirees. This way, you optimize occupancy and increase your income.

7. More Donations

As a museum, you rely largely on donations. Lately, museums have been seeing fewer proceeds from donation boxes on-site simply because not everyone carries cash anymore. With online ticketing, you make it easier for visitors to donate. Add a donation button at the appropriate place in the online ordering process and let visitors choose how much they want to donate.

8. Expand Your Reach Through Resellers

Working with resellers is an easy way to sell tickets faster. Resellers often have a large reach both nationally and internationally. Additionally, you can directly benefit from their marketing and promotions, saving you costs. Various resellers include hotel chains, OTA's (Online Travel Agencies), and tour operators like GetYourGuide, Klook, ANWB, 9292, and Viator. With our Global Reseller module, you can easily manage all your resellers from one dashboard that is linked in real-time to your online ticketing capacity.

9. More Data At Your Disposal

Another significant advantage of online ticketing is that as a museum or park, you have access to much more data for analysis and optimizations. Generate detailed reports on ticket sales, product popularity, marketing campaigns, peak times, visitor numbers, and visitor interests. Alternatively, gather feedback after a visit through a feedback form. Utilize all this information to make better-informed decisions and identify opportunities for growth.

10. Smarter Marketing Campaigns

Having information about your visitors also elevates your marketing efforts. Step 1 for this is getting to know your visitors better. A lot of information can already be found in their behavior and the choices they make during the ordering process. For example, the type of ticket they choose (senior, student, or other), whether they have a museum pass, if they are using a partner's discount campaign, or if they opt for additional products during the ordering process. Based on this, you can approach them in the future.

Additionally, it's smart to request additional data such as their age or their favorite artist or attraction. All this data is stored in a Customer Data Platform, and from here, you can execute marketing campaigns. A visitor who receives an email tailored to their interests is more likely to make a purchase than with a general newsletter. Ultimately, this leads to increased revenue.

All-In-One Ticketing Solution for Museums and Parks

Are you convinced that there is a lot to gain with online ticket sales? Start now with Museums & Parks Ticketing, a user-friendly and efficient ticketing solution where visitors can purchase a ticket within 30 seconds. Add modules for resellers, marketing, a customized CMS, branded ticket shop, and point-of-sale software. All designed in your own branding and design, it's a great way to kickstart a seamless online and offline visitor experience.

Are you interested? Get in touch with us

Was this article interesting?
Share it!
Esmee Spaan
Esmee Spaan,
Product Marketer Ticketing

Focuses on understanding the needs and behavior of target groups and trends within the market to ensure that our story and solutions are optimally aligned.

Latest Articles

Sep 21, 2023 • Ticketing

6 Methods to Encourage Your Museum or Park Visitors to Buy Their Ticket Online

In an era where online convenience is becoming the new standard, many visitors still choose to buy their tickets at the entrance. This is unfortunate, given the many advantages of online ticketing for both visitors and the museum or park itself. Think about avoiding lines, generating extra income, and gathering more information. But how can you increase the use of online ticketing? That can still be a challenge, which is why we've compiled six ideas for you.

Jouw festival als eyecatcher
Aug 27, 2023 • Customer Experience

Your event as a showstopper: 7 futureproof trends to jump on

In the overcrowded event industry, it's getting tougher to keep your ticket sales going strong. The competition is huge, and everyone's targeting the same audiences. Chances are that a festival with empty lineups and expensive tickets won't survive five years from now. Invest in your brand, innovate, and stand out – that's the only way to build a solid foundation for the future. We've got 7 trends for you to hop onto and make sure you're ready for what's to come.

Jul 26, 2023 • Live

11 Ways to Boost Ticket Sales and Make Your Event a Sell-Out

It's no secret that selling tickets in today's current climate can be quite the rollercoaster ride, especially with inflation confronting event-goers with increased prices all over, making them more selective where they spend their disposable income. They also tend to make last-minute decisions making it harder to forecast event attendance well in advance. Not to mention fierce competition in the market. So, if you’re looking for fresh approaches to secure more sales, look no further. From utilizing new marketing channels to exploring creative and data-driven approaches and leveraging loyal fans and influencers, here are 13 creative ways to boost ticket sales.

Jul 24, 2023 • Ticketing

9 Essential Features for Your Museum or Park’s Online Ticketing Software

Buying a ticket at the entrance of your park or museum remains important, but an online ticketing system is indispensable nowadays. Whether you already sell tickets online or want to start doing so, choosing the right ticketing software can be complicated. Look for a partner that contributes to a smooth visitor experience, helps you work more efficiently, and perhaps even generates additional revenue. To get you started, here are the 9 features that a good online ticketing system for any museum or park should have.

Jun 30, 2023 • Ticketing

Ticketing as First Touchpoint of the Formula 1 Heineken Dutch Grand Prix Fan Experience

Ticketing is the first touch point of the total experience for every event, so also for the Formula 1 Dutch Grand Prix. That's why you want it to run smoothly so that everyone who can get a ticket looks forward to their visit. However, due to the immense popularity of Formula 1, there is a lot of interest in tickets for this event - more than there are actual tickets. Therefore, the Dutch Grand Prix was looking for an innovative ticketing system to help them manage ticket allocation smoothly, and offered the solution.

Jun 06, 2023 • Live

Unleashing the Power of Instagram: Your Ticket to Winning Fans and Boosting Ticket Sales

In today's lightning-fast world, the quest to capture fans' attention and inspire lasting loyalty remains a key challenge for ambitious event organizers. Developing tactics to boost ticket sales and cut through the noise in this increasingly crowded industry can feel like an uphill battle. But what if we told you there's a game-changing secret to success? Prepare to breathe new life into your social media channels as you embark on a journey to connect with your fans like never before. Read on to discover how Instagram Marketing Messages can revolutionize your event strategy and help you get a competitive edge.

May 27, 2023 • Live

10 Reasons Why Event Organizers Should Centralize Data

Many event organizers have gold in their hands, namely data. And they get it completely free from their ticket sales and other interactions with their visitors. The only problem with data is that unless you have an efficient way of handling it, you won't be able to take advantage of the insight it provides. The first step to using it is to recognize the benefits it will bring - so keep reading and find out how data can elevate your event.

May 24, 2023 • Live

4 Benefits of Conversion Tracking for the Event Industry

Once upon a time, if you wanted to advertise an event, you’d probably hit the streets with an eye-catching flyer. Today, digital marketing campaigns are the preferred solution. They let you reach your target audience more efficiently. To make sure you’re getting the most out of these marketing campaigns, conversion tracking is a must. Unfortunately, most promoters stay away from this, because word on the street is that it’s quite complicated. That's a real shame because it offers a lot of benefits. Below, we tell you all about those, how to get started, and how can help.

Is this region a better fit for you?
close icon