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1. Digital Transformation
Thanks to the need for a digital strategy and online visibility during the pandemic, many event organizers have embraced technology like never before. They are beginning to see its true value.
As real-life events were no longer possible, there was a bigger need than ever for event organizers to engage with their fan base and provide online experiences, which was only helped by the fact that most event organizers are Gen Z and Millennials. These individuals are very tech-savvy and not “mobile-first”, but “mobile-only” regarding what they use for accessing their primary source of information, meaning digital transformation is no longer optional; it’s a necessity.
2. Real-Time Communication
Communication was important during the pandemic for two reasons. It made certain everyone was kept up-to-date regarding the ever-changing regulations while ensuring fanbases engaged, ensuring they weren’t forgotten. Therefore, a digital connection was necessary.
A festival or event is more than just an event that happens every year that people go to. Many of the fans who attend do so because they identify themselves with the music, the bands that are playing, the atmosphere, and/or other attendees. In most cases, it’s a subculture, and attendees look forward to it. This means that most are looking for year-round communication and content associated with the event. This means that events businesses need to stop thinking in editions; instead, a brand should grow its digital audience through positive and engaging communication that reinforces its message.
Push notifications, for example, are one way to do this throughout the year. You can link a push message with a card on the engagement feed, send a push message before the event with practical information, or send one during the event when the artist of preference is about to perform. What’s more, you can embed pictures in the push notification. This is important as it not only adds that personal touch but it keeps fans engaged for much longer periods - not just during the event itself.
3. Complete Flexibility
By using an event app, you can change your content easily and quickly through the use of a very dummy-proof content management system (CMS). This was valuable during Covid times as rules and restrictions changed at the drop of a hat. However, it still proves useful today. When using a website, for example, there’s a chance that some visitors won’t see new messages, but by combining flexible content with push notifications, you make sure they’re never missed again. This can be used to provide other engaging content when, for example, other information is temporarily irrelevant, for example, the ticket shop when the event is sold out or a mobile order page for beverages before or after the event.
4. Crowd Management
By applying geofencing in the event app you can analyze the crowded and less crowded places. In a heatmap, you’ll see the popular or less popular areas. Via a push message, you can make your visitors aware of specific parts of a venue or site that are busier than others and advise them to move to less-busy, alternative spaces such as bars or food stalls with smaller queues to ensure effective crowd management. An example to reduce overcrowding is by sending safety updates or, for example, offering discounts at bars in less-crowded areas. A win-win-win situation for organizers, visitors, and caterers.
5. Touchless Everything
Contactless technology of all kinds became the norm during the pandemic, with many event organizers opting for this to ensure customer safety. However, it’s become clear that there are benefits to adopting touchless systems even after the pandemic, with many organizers adopting it as a standard after realizing its potential as a more efficient and sustainable option. It also provides a better experience for all while proving not to have much effect on organizers’ budgets. This includes visitors keeping their tickets inside an in-app wallet for contactless ticket scanning. Moreover, this same technology enables mobile ordering via smartphones, which can also be integrated into the event app, ensuring everything is in one place.
6. Professionalisation
With the CM.com event app, you can further professionalize your events business. There are two ways you can do this.
First, you can give your sponsors a slice of the digital experience by providing more sponsorship possibilities such as visibility to boost their on-site activations. Sponsorships and brand activations are an important part of most live events and festivals, so embedding them into your festival app is a logical step. The CM.com event app, created by Appmiral, has been designed to improve your sales strategies by creating new or expanding existing sponsorship deals.
The second way is by providing a seamless, top-notch digital experience for your visitors, replacing the need to print mailed tickets or venue maps without leaving the app. By bringing everything together in one place, you can use the app during an event to access your ticket, get music suggestions, order food, see where the nearest toilet is, see in real-time where your friends are, and get push messages when your favorite artist is about to play. Your visitors will be nothing but impressed with the service you can provide them.
Covid, Who?
So, if you’re an event organizer looking for a solution that can help springboard your business back to life like the pandemic never even happened while simultaneously taking the visitor experience to the next level, then look no further than the CM.com event app, created by Appmiral. We can help you take advantage of the opportunities in digitalization and give your competitors a run for their money.
