previous icon Back to blog
Sep 16, 2021
6 minutes read

Wave Goodbye To Queuing And Crowded Bars At Your Events With Mobile Order

Whether it’s a football match, music festival, or classical concert, there’s nothing more annoying than standing at a crowded bar, fighting to get the barkeeper’s attention for a drink while you miss big chunks of the event. After all, it’s the reason you’re there in the first place. So how do we solve this? Let’s start by looking at something almost all visitors take to events with them: a smartphone. It is already widely used for e-ticketing, so why not also for ordering food and drinks, too? This is where’s Mobile Order product comes in. The exciting thing is that reducing queuing time isn’t the only benefit this technology can bring events organizers. Let’s take a closer look…

Esmee Spaan
Esmee Spaan,
Product Marketer Ticketing

What Is Mobile Order?

Before we delve into its benefits, let’s first give you an idea of how Mobile Order works. The best – and easiest – way to understand it is by knowing that it’s summarized as three essential steps: scan, order, and pay. And because we know every event is different and with its own unique processes, Mobile Order is completely customizable depending on your needs. Here’s a closer look at how it’s been designed according to the three steps:

Mobile Order phones

  • Scan: How Your Visitors Get Into the Order Page

With Mobile Order, you can choose how your visitors see what’s on the menu. Perhaps it’s a QR-code on the table with short and clear instructions on how to use it, or, instead, maybe it’s integrated with your own festival or event app. There’s also the option for them to be sent a link in an email, WhatsApp, or SMS (made possible with our Mobile Marketing Cloud).

  • Order: Design Your Own Page

Here you can design how your order page looks, upload products, your own images, prices, logos, and text. Even create categories to make it easy for visitors to find your product if you like.

  • Pay: Determine How the Drinks Are Being Collected

For the third and final step, decipher how your visitors pick up their order. For example, will the waiters deliver the drinks to the visitor’s location, or will they collect them from a specific bar, as stipulated on their order receipt? Once the order is ready for pickup, fans receive a notification via email and SMS with pickup instructions. And as an event organizer, you can choose the payment method on the checkout page.

Benefits Of Mobile Ordering

There are four major benefits when it comes to utilizing Mobile Ordering tech. They are:

1. A Seamless, Satisfying Experience for All

First and foremost, Mobile Order has been designed to enrich your visitors' event experience, ensuring that they can enjoy their visit to the fullest. By ordering and paying directly via their mobile phones, the only contact they’ll have with your team is when they serve the snacks and drinks they ordered. This frictionless experience is easy, safe, and swift – a win-win for all involved.

And because payments are made in a secure environment, carried out by, there is no need for cash or antiquated token systems. For one, this means fewer security concerns. Guests no longer have to worry about their credit cards being lost or stolen. Likewise, event staff doesn’t need to keep an eye on their cash registers.

And it’s a move that’s already approved by most attendees. According to Statista, cashless transactions are on a rise worldwide.

With the entire ordering and payment process taken out of the organizer's hands, Mobile Order means visitors can be served quickly, even during peak times, with no long queues or worry about losing or running out of cash. On top of this, the system remains operational in case of PIN or internet failures. Phew!

Mobile Order cup

2. Valuable Real-Time Insights

Not only do cashless payments increase attendee satisfaction, but mobile payments also help planners take better control of their event’s analytics and report through real-time event data such as attendee’s spending patterns and the most popular products. This enables event organizers to optimize their inventory, improve stock management and food wastage, and because inventory is updated in real-time, it means you won’t be selling items you no longer have in stock. You can even change what’s on the menu on the go thanks to real-time insights into sales and revenue.

Having access to this kind of data and insight can be invaluable for event organizers, especially during large-scale, high-pressure events like stadiums and festivals.


3. Increased Revenue

Naturally, employing a product like Mobile Order will add value for event organizers by reducing expenses and increasing revenue. Especially since poor visitor experience directly affects F&B businesses, particularly in the leisure industry.

According to Oracle’s Fan Experience report, the two biggest culprits for disturbing food and beverage sales are slow service and fear of missing game action. Even the perception of lengthy waits at concessions will have a massive impact on sales, it seems, as 45% of those surveyed revealed they had given up buying food or beverages at least once in the past 12 months because queues were too long.

However, another recent survey by Oracle uncovered how over half (59%) of sports fans would spend more on concessions if their wait time were cut in half, with 74% saying they’d prefer to pick up an order from an express line at a concession stand if it was possible.

So, by deploying your staff efficiently to reduce personnel costs, plus without the queues at the bar, staff can work on preparing orders. And because payments take place on the visitor's mobile, you don't need an expensive Cash Register System, let alone cash.

4. Better Understanding Your Visitors

When using Mobile Order, you’ll automatically collect the details from each of your visitors, which will give you greater insights into who they are: their preferences, their behaviors, and so on. This data will be collected legitimately by asking the attendees’ detail via the platform, which is collated in a Customer Data Platform.

Powered by Mobile Marketing Cloud, this means organizers can send them automated messages based on their preferences afterward or during the event, for example, targeted offers on products they bought at the last event they attended.

Mobile Order flow

What Makes Mobile Order Stand Out of the Crowd

Finally, what makes Mobile Order unique is that it works in conjunction with all’s other tools, which integrate together seamlessly to offer an unrivaled experience – from Ticketing to Mobile Marketing Cloud. Also, if you’d still like to provide your customers with the option to buy at the bar using cash, that isn’t a problem - we offer a cash register system as part of our Mobile Order product, too.

Are you interested? Get in touch with us

Was this article interesting?
Share it!
Esmee Spaan
Esmee Spaan,
Product Marketer Ticketing

Focuses on understanding the needs and behavior of target groups and trends within the market to ensure that our story and solutions are optimally aligned.

Latest Articles

Nov 23, 2023 • WhatsApp

Introducing Payments on WhatsApp for the Ultimate End-To-End Customer Experience

Payments are the newest addition to WhatsApp Business Platform's impressive repertoire of powerful customer engagement tools. In this blog we'll introduce how payments on WhatsApp work, and discuss the benefits.

Oct 12, 2023 • Live

5 Ways to Supercharge Your Sponsor Revenue with an Event App

Many festivals and events struggle with limited budgets and view an event app as an unnecessary luxury. Nothing could be further from the truth; an event app doesn't have to be a cost but rather an additional revenue stream. It adds tremendous value as a digital assistant for your attendees, and on the other hand, you have an extra tool to provide sponsors and partners with much more exposure and 'stage time.' If you convince your sponsors of this, they will be more than happy to pay for it, and you won't have to worry about your budget anymore. 75% of organizers who use a strong app manage to make more money with the app than it costs them. In fact, some festivals do so well that app revenue can cover a significant portion of their entire technology budget.

Jouw festival als eyecatcher
Aug 27, 2023 • Customer Experience

Your event as a showstopper: 7 futureproof trends to jump on

In the overcrowded event industry, it's getting tougher to keep your ticket sales going strong. The competition is huge, and everyone's targeting the same audiences. Chances are that a festival with empty lineups and expensive tickets won't survive five years from now. Invest in your brand, innovate, and stand out – that's the only way to build a solid foundation for the future. We've got 7 trends for you to hop onto and make sure you're ready for what's to come.

Jul 26, 2023 • Live

11 Ways to Boost Ticket Sales and Make Your Event a Sell-Out

It's no secret that selling tickets in today's current climate can be quite the rollercoaster ride, especially with inflation confronting event-goers with increased prices all over, making them more selective where they spend their disposable income. They also tend to make last-minute decisions making it harder to forecast event attendance well in advance. Not to mention fierce competition in the market. So, if you’re looking for fresh approaches to secure more sales, look no further. From utilizing new marketing channels to exploring creative and data-driven approaches and leveraging loyal fans and influencers, here are 13 creative ways to boost ticket sales.

Jun 29, 2023 • Payments

Smooth Payments for the Ultimate Dutch Grand Prix Experience

What is needed for the best Formula 1 Heineken Dutch Grand Prix experience? A good, fair race of course. Racers who are on top of their game? Good food and a nice cold beer? All the above are true. But there are also unseen factors that contribute to a great day at the Dutch Grand Prix. Payments during an event are seen as a given, a necessary evil perhaps, but they can truly make or break the experience for a visitor. Learn more about our Payments solutions at the Dutch Grand Prix and how they contributed to this awesome event.

Jun 06, 2023 • Live

Unleashing the Power of Instagram: Your Ticket to Winning Fans and Boosting Ticket Sales

In today's lightning-fast world, the quest to capture fans' attention and inspire lasting loyalty remains a key challenge for ambitious event organizers. Developing tactics to boost ticket sales and cut through the noise in this increasingly crowded industry can feel like an uphill battle. But what if we told you there's a game-changing secret to success? Prepare to breathe new life into your social media channels as you embark on a journey to connect with your fans like never before. Read on to discover how Instagram Marketing Messages can revolutionize your event strategy and help you get a competitive edge.

May 27, 2023 • Live

10 Reasons Why Event Organizers Should Centralize Data

Many event organizers have gold in their hands, namely data. And they get it completely free from their ticket sales and other interactions with their visitors. The only problem with data is that unless you have an efficient way of handling it, you won't be able to take advantage of the insight it provides. The first step to using it is to recognize the benefits it will bring - so keep reading and find out how data can elevate your event.

May 24, 2023 • Live

4 Benefits of Conversion Tracking for the Event Industry

Once upon a time, if you wanted to advertise an event, you’d probably hit the streets with an eye-catching flyer. Today, digital marketing campaigns are the preferred solution. They let you reach your target audience more efficiently. To make sure you’re getting the most out of these marketing campaigns, conversion tracking is a must. Unfortunately, most promoters stay away from this, because word on the street is that it’s quite complicated. That's a real shame because it offers a lot of benefits. Below, we tell you all about those, how to get started, and how can help.

May 16, 2023 • Live

7 Reasons Why the Future of Events Is Cashless

Everyone who has ever been to a festival is probably familiar with tokens, it’s part of festival heritage. Traditionally, event organizers used plastic token systems to help reduce the burden of moving cash around and create standardized pricing models. But welcome to 2022. Almost all event visitors are Gen Z and Millennials, who are used to paying with their cards everywhere they go. So why not at events? Here are 7 ways in which you can benefit from making your events completely cashless.

Is this region a better fit for you?
close icon