Tag "Research"

Nov 08, 2018 • Research
How to get more leads with SMS and Email Marketing
If you use SMS or email - or better yet, both - as marketing channels, you set up your message, send it out and analyse the results. But how do you improve that message for better results the next time you send out your SMS/email? A lot of businesses don’t use SMS/email marketing to its full potential, as they don’t always use the right techniques to improve the open- or conversion rates of their marketing messages. Once you know how to get started with the conversion optimisation of your SMS/email marketing campaigns, you will be able to significantly increase your conversion rate and to utilise your marketing channels to their full potential.
Nov 06, 2018 • Research
RCS: Busting the 5 biggest myths
You have probably heard the buzz around RCS. Rich Communication Services is the proclaimed follow-up of SMS and will enable companies to engage in rich conversations with their customers, without relying on third party messaging applications. Even though RCS is currently being deployed all around the world, there are still some mysteries surrounding this channel. Let’s have a look at the 5 biggest myths.
Jan 08, 2018 • Research
Email marketing: from worst cases to best practices
Email marketing is a powerful tool for companies to improve customer engagement. However, the engagement you get depends greatly on whether you use email properly. We would like to share some examples of best and worst practices based on our own research. Continue reading to find out what (not) to do.
Jun 23, 2017 • Research
Study summary: the role of mobile in healthcare
Mobile apps and mHealth have become vital parts of healthcare. Because of the importance of mobile in healthcare, many researchers have studied the success of mobile apps and mHealth. Here is a short overview of the most important results of these scientific studies for healthcare professionals.
Mar 27, 2017 • Research
Study summary: the role of mobile in the success of banking and finance
Mobile banking and payment apps by now are well accepted in modern living. But with all novelties, new insights for improvement arise along the way. Therefore, many researchers have studied the role of mobile in the banking and finance sector. Here, you’ll find a short summary of some significant findings.
Feb 16, 2017 • Research
Study summary: the role of mobile in the success of retail
Smartphones play a role in 67% of online purchases [1]. Even though the actual purchase may be done via another path, mobile can no longer be ignored by retailers if they want to be successful. Because of this importance of mobile for retailers, many researchers have studied the way consumers use their phone. Here, we want to give you a short overview of the most important results of these scientific studies for retailers.
Nov 20, 2014 • Research
By 2020, 90% of world’s population aged over 6 will have a mobile phone
The latest Ericsson Mobility Report reveals 'the continuing dramatic spread' of mobile technology and makes a startling prediction.
Nov 04, 2014 • Research
Mobile is key in research and surveys
Mobile research has grown to be a key engagement tool in surveys and interviews for research purposes. Although it is still considered quite new, it has actually been available to researchers for over a decade.

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