5 Advantages of Google's Business Messages

What is Google's Business Messages?

Google's Business Messages is a mobile conversational communication channel by, you guessed it, Google. It will enable consumers to message businesses directly from Google Search or Google Maps. This way, consumers can message a business without having to visit the business’ website. Google’s Business Messages can also be integrated into your website, and Google is currently working on making Business Messages available in even more places – such as the Phone App (Beta).

The motto of Google's Business Messages is to meet your customers in their moment of need. Whenever your customers are searching for products, looking for a local business, want to make a purchase, or need support. Google's Business Messages enables you to become seamlessly discoverable across multiple entry points!

Google's Business Solution comes in two flavours: Google's My Business app and Google's Business Messaging API via a third-party provider (like CM.com). The My Business app is meant for small businesses and is free to use, but if your business handles high volumes of messages with multiple employees then the API is the right fit for you. Google’s Business Messages is made for high volumes, scalability and ease of use. The API can be incorporated into your customer communication platform and it opens up the possibilities for integrations with other applications such as chatbots.

What are the Advantages of Google's Business Messages?

You might be wondering what benefits Google's Business Messages can have for your business. Let’s discuss the five largest benefits:

1.     Meet Customers in their Time of Need

Google's Business Messages will allow your customers to seamlessly connect with you from multiple entry points such as Google Search and Google Maps. They no longer need to go to your website first. Instead, they can message you directly via the chat suggestion button on Google Search or Google Maps. This means one less step in connecting and thus one less hurdle to get in touch with you. You will be right there when your customers need you, no extra steps are required.

2.     Utilise Google's Powerful Search Engine

Google is a giant with billions of (daily) searches worldwide. We all turn to Google when we want to know something, buy something or get help doing something. And now they're offering to let (potential) customers contact you directly from their search engine. Imagine the benefits when harnessing this powerful search engine.

3.     Offer Seamless High-Value Service via Integrations

Google's Business Messages can be easily integrated with the messaging service or platform that you’re already using via the API. It can be used to automate your communication and make connecting with customers much easier and faster. Besides this, you can even integrate it with other services such as voice- and chatbots to enrich the customer journey.

4.     Utilise the Rich Media

Google's Business Messaging API offers rich-media features like photos, carousels, smart reply chips, and the possibility to connect chatbots. A perfect tool to enhance your customer care and provide personalised on-demand support.

5.    Optimise your Customer Service Time

With Google's Business Messages you can handle multiple conversations at a time. The conversations are fast and personal. To get the dialogue started with your customers, you can even prepare up to 5 welcome messages.

How to get started with Google's Business Messages

Google's Business Messages is used by more and more businesses. Many brands have been benefiting from Google's Business Messages; from offering customers a personalised experience to increasing conversions and improving ROI, brands have been able to drive business impact.

Google's Business Messages are just one of many essential messaging channels that are available for businesses. Download our guide and learn everything there is to know about essential messaging channels.

Does Google's Business Messaging API sound like the perfect solution for your business? We're happy to help you easily integrate Google's Business Messages into your workflow.