mobile marketing cloud icon
Mobile Marketing Cloud

Download Guide: Customer Data Platforms

Bring all your online and offline customer data together and create marketing campaigns that give customers that wow feeling.

Downloads next icon Customer Data Platforms Guide

An introduction for marketers

As a marketer, you'll have heard of a CRM (Customer Relationship Management) platform but what about a CDP (Customer Data Platform)?

A CDP allows your business to record and analyse more data points than a CRM. With more data, you can start marketing to your customers in the way they want, with the products and services that interest them.

You might be wondering "what if I already have a CRM"? Don't worry, a CDP does not replace a CRM, it complements your existing systems.

In this introduction guide we explain everything about CDPs.