Case Study: CM.com and Randstad About Randstad
Employment agency Randstad specializes in flexible work. It is Belgium's largest HR and recruitment professional and mediates monthly among thousands of employers and job seekers.
Randstad, which belongs to the same group as Tempo-Team, Tempo-Team Professionals, Randstad Professionals and Galileo, employs over 2000 people.
After its foundation in the Netherlands, the company started in 1965 in Belgium.
Notify job seekers within Randstads database of new and available jobs as fast as possible. Solution: CM's platform for SMS.
Through a private dashboard, Randstad sends text messages via the platform of CM in order to make job seekers aware of available functions and work.
Randstad sends hundreds of thousands of text messages per month to job seekers informing them about new jobs on the Belgian market. SMS as a commodity
"With SMS via CM, we can very quickly reach a lot of people," De Bolle explains. "For Randstad, sending SMS messages became a real commodity. We need and use CM's services to quickly and reliably send messages: for us, time is money", says mr. De Bolle. Although De Bolle sees the messaging system as a crucial and indispensable part of operations within Randstad, he and his team do not have any concerns about whether it functions or not. "It would hinder us and the business enormously if we cannot send SMS anymore. But, like I said; it is a commodity. We are used to it, it works, is reliable and the downtime is minimal, almost nonexistent. We have actually nothing to worry about." Efficiency & Ubiquitousness
Randstad is not only convinced of the power of the SMS platform of CM. "Even the people for whom we intercede are accustomed to receiving SMS. They know that we inform them on job openings via SMS. There are good relationships with our consultants to whom they call back for more information. Previously, it merely went via phone calls. SMS via CM has eliminated this labor-intensive process", said De Bolle. "SMS via CM is an important asset."