The Convers-AI-tional Nation Retail Report

Examining the performance of the UK’s top 25 retail brands when it comes to customer engagement.

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Customer engagement in the retail sector

The proportion of online sales in the retail market is expected to increase to 33.5% by 2025.

Now more than ever, online customer service has a pivotal role to play in overall customer spending. But how are retail brands really performing when it comes to service?

To delve deeper into the retail market, we reviewed the UK’s top 25 retail brands on the availability of communication channels and asked questions via each channel, from simple FAQs like ‘how can I make a complaint?’ to more specific ‘how can I return an item?’, assigning scores for speed and effectiveness.

Complete the form to discover the results.