Contact Center as a Service (CCaaS) solutions describe SaaS applications that provide the functionality to replicate a traditional, fully-fledged contact center. CCaaS software contains a host of communication features, enabling companies to communicate with customers via one solution.
CCaaS solutions are usually designed to work with a company’s existing technology stack, simplifying the process of creating a future-proof contact center. It's hosted by the provider - not the end user. CCaaS software contains a wide range of features, including all those that are likely to serve modern contact center operations, including call routing, recording, analytics, CRM integrations, and more.
Instead of building their own contact center, businesses can choose CCaaS software, opting for ongoing OpEx subscription fees over substantial, one-off CapEx costs. This means you don’t have to commit to multiple subscriptions for inbound and outbound communication channels, or even hardware telephony solutions. CCaaS offerings are all-in-one cloud-based solutions, with all tools you need as a contact center. These offer a number of advantages that are likely to suit many businesses.
CCaaS is just one of several different approaches that businesses are taking to their communication strategies. Two other popular solutions are Communication Platform as a Service (CPaaS) and Unified Communications as a Service (UCaaS). All three approaches are cloud-based, provider-hosted, and offer benefits in terms of affordability, scalability, and flexibility. There are, however, key differences between the three forms of software.
CCaaS is primarily concerned with external communications, facilitating interactions with consumers. This is in contrast with UCaaS solutions, which have a much greater focus on internal collaboration, and CPaaS, which is more developer-focused. UCaaS provides a centralized, omnichannel interface for both internal and external communication. CPaaS provides standards-based APIs so organizations can create their own bespoke communication channels by either building apps from scratch or adding communication features to existing software. CCaaS, on the other hand, is often still multi-channel but is always geared towards improving the customer experience.
The reason for the growing popularity of CCaaS software - the global CCaaS market is predicted to reach $15.6 billion by 2027 - is the number of advantages it grants business, These include:
There are a number of different CCaaS solutions on the market, each claiming different strengths that will take company communication to new heights. At CM.com, our Mobile Service Cloud solution is an all-in-one CCaaS offering that provides everything a modern customer service team could possibly need.
Mobile Service Cloud allows businesses to interact with their customers via any channel and social media platform from one inbox, or automate their conversations using a chatbot. Our recent addition of native telephony demonstrates our commitment to continually improving the omnichannel customer experience offered by Mobile Service Cloud. That’s part of the reason why it was named Best CCaaS Solution by Juniper Research.
We will continue to focus on adding new features and channels to Mobile Service Cloud, ensuring that it meets - and exceeds - the evolving communication needs of our clients.
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