previous icon Back to blog
Sep 25, 2023
4 minutes read

Combat SMS Pumping (AIT) Fraud Effectively With

In this digital era, providing the optimal customer experience means connecting and engaging with your customers online on their favorite platforms and channels. Online (automated) customer engagement and A2P (application-to-person) messaging is bigger than ever, which unfortunately also means that messaging fraud is on the rise. Artificially Inflated Traffic (AIT) fraud has become an alarming issue in the telecommunications industry, but worry not! has built the perfect safeguard feature to protect your business endeavors from AIT fraud.

What is Artificially Inflated Traffic (AIT)?

Artificially Inflated Traffic (AIT), SMS pumping, or traffic pumping is a type of fraud in which criminals (try to) exploit automated (SMS) log-in systems to trigger sharp spikes in traffic toward numbers they own or to a range of numbers controlled by a specific mobile network operator (MNO) with whom they conspire. Criminals reap a share of the revenue generated in this way, but the account holder gets to foot the bill.

content-fraud-monitoring-sms-pumpingSMS Pumping (AIT) can often be recognized by a spike of messages sent to a block of consecutive numbers (i.e. +1234567890, +1234567891, +1234567892, +1234567893 and so on). These numbers are most probably controlled by the same MNO. A telltale sign for fraudulent use of a one-time SMS passcode is an incomplete verification cycle. Unfortunately, advanced fraudsters even have the tools to fake a completed verification cycle.

It's safe to say that the surge in SMS Pumping fraud is worrisome for the telecommunications industry, and it can result in increased costs and reputational damage for your business. Recognizing the problem our customers face, has launched a new safeguard feature to help keep your business safe.

Read the press release: Safeguard Destination Management>

Safeguard: Destination Management

The new safeguard feature Destination Management of our communications platform will empower you to protect yourself against AIT fraud by managing messaging trafficto specific destinations (countries).

combat-sms-pumping-fraud-effectively-1Destination Blocking

You can now selectively block messaging traffic to specific destinations. For example destinations that you do no business with, or where you have no activities or interests.

Allow List

You can also implement an "allow list" approach, where all messaging destinations are blocked by default, except for those countries explicitly added to the allow list.

Available from 10-10-2023

The tool will be available for all customers in a self-service format. It will be available for customers as of 10-10-2023 via

Channels | API Access & Settings | Business Messaging Settings

We introduce a new tab named Safeguard

Combat SMS as Your Messaging Provider is a leading provider of Communication Platform as a Service (CPaaS) solutions, and the Destination Management safeguard feature is just the first step in our battle against fraudulent traffic. Visit our trust center to see what other measures we take to ensure your safety.

Do you want to help us protect your business from online fraud? It's important to know the most common types of messaging fraud your business can face, and how you, in turn, can protect your customers from messaging fraud.

Want to know more about our Communications Platform and the services we offer? Or perhaps you want to have a chat about how to safeguard your business from (online) threats? Contact one of our experts! They're always happy to help.

Get Started With Our Secured Communications Platform Today!

Was this article interesting?
Share it!
Christel Brouwers
Copywriter at Passionate about language and getting’s message out there. Shares content about CPaaS, Payments and more.

Latest Articles

Jul 02, 2024 •

Will You Join Me at Highstreet?

Picture this: you're leaving a bustling club, but all around you, people are tossing aside paper flyers meant to draw them back for the next big night. Jeroen and Gilbert watched countless flyers hit the floor, when they thought, "There’s got to be a better way!". Gilbert sent a simple text to Jeroen: "Will you join me at Highstreet?" That message changed everything.

Jun 06, 2024 •

Unlock Communication Excellence With CPaaS

Diving deeper into's CPaaS approach in empowering business users to unlock Communication Excellence - a guest article by Quadrant Knowledge Solutions, a global advisory and consulting firm focused on helping clients in achieving business transformation goals with Strategic Business and Growth advisory services.

Protect Your Customers from Fraud With RCS Sender Verification
Jun 05, 2024 • RCS

Protect Your Customers from Fraud With RCS Sender Verification

Cybercrime and spam messaging is on the rise. Criminals attempt to impersonate trusted businesses in the hopes of scamming loyal customers out of their personal details, login credentials, and even banking information. This damages the trust between customers and businesses. How can you tell which messages are legit, and which ones aren't? RCS Business offers verified sender profiles, helping customers identify official business accounts so they can engage with business communication with confidence.

Unified Messaging With RCS on iOS
May 15, 2024 • Instant Messaging

Unified Messaging With RCS on iOS

RCS is a rising star among the messaging channels. It combines the reliability of the SMS network with the added benefits of rich media and other modern messaging features. Its only hiccup was reach - iOS didn't support RCS. Until now.

Apr 29, 2024 • SMS

17 SMS Customer Service Templates to Use Today

Using SMS customer service templates not only saves time but lets your support team create personalized, on-brand communications with just a few clicks. Today we’ll share business text message templates you can use to give your customers the information they need — fast.

Apr 22, 2024 •

Happy Clients, Happy Agents: the Platform Effect in Customer Service

As a member of the customer service team, you stand on the front lines of customer interaction every day. In a world where customers demand quick and personalized service, long wait times, impersonal responses, or worse, incorrect answers, can quickly drive a customer away. Your goal, however, is to connect customers with your organization and deliver the best answers and service possible. It’s incredibly satisfying to see a customer leave a conversation happier and eager to purchase your product. Your efforts can significantly enhance the customer experience, but you need the right tools to truly excel. Integrating these tools into a platform amplifies your capabilities and lets you experience the power of the platform effect.

SMS Security
Apr 18, 2024 • Security

Secure Your Business With SMS OTPs and Alerts

In the current digital era, technological and online advances are rapidly growing, creating new ways for businesses to engage their customers. Unfortunately, where there is growth, there will be criminals trying to steal some of the profits. Protecting business data, customer information, and online accounts is a priority for every modern business. SMS security can help protect your business and your customers from online fraud and cyber crime.

SMS Customer Service
Apr 08, 2024 • SMS

How to Effectively Use SMS for Late Payments

Organizations face a significant challenge in effectively managing overdue payments and cash flow in a positive light with customers. To collect payments while keeping relationships intact and increasing engagement, SMS has emerged as a powerful, efficient and convenient tool for both businesses and customers. In this blog, we’ll explore how to effectively use SMS for late payments, highlighting its benefits and best practices.

SMS Customer Service
Mar 11, 2024 • SMS

Optimize the Customer Experience with Valuable Insights and Direct Live Support via SMS

Add SMS to your contact center and help your agents to connect with your customers on the most reliable channel. Tackle more conversations at a time without losing that important personal touch, and gain valuable insights with streamlined SMS feedback surveys to enhance customer satisfaction rates.

Is this region a better fit for you?
close icon