previous icon Back to blog
Dec 02, 2022
4 minutes read

Chatbot examples: how chatbots can benefit different industries

Chatbots have transformed both customer service operations and customer service experience. They help to reduce costs while harnessing important data insights. Bots enable businesses to scale and streamline support and boost lead generation. Plus, they help busy brands deliver a personalized service no matter what volume of inquiries they are dealing with. Let’s take a look at some AI chatbot use cases for three business sectors

Brechtje van Houtum
Brechtje van Houtum,
Content Marketer

In this video, Arman shows you three examples of bots in the following industries:

  • Shipping and logistics

  • Leisure and entertainment

  • Insurance and financial services

Shipping and logistics chatbot

Delivering swift, accurate customer service is critical to the success of shipping and logistics companies. Customers put much trust in their shipping company and will quickly switch to competitors if they don’t get the high standards of service they expect.

Conversational chatbots like DHL Parcel Benelux’s Tracy help its B2B and B2C customers resolve various common queries including checking order details, status, and tracking deliveries.

Importantly, Tracy’s creators designed her to deliver a personalized experience. When customers visit the DHL support page, Tracy requests information about the nature of support required. Using clear, friendly language she gathers more information from the customer to help solve the query. Once the query is resolved Tracy asks for additional information about the delivery and service to gauge customer satisfaction. This gives the brand insights into its performance and ensures customers know they are valued.


Leisure and entertainment bot

Creating a great user experience is vital for the leisure and entertainment industry. Every touchpoint matters; from the moment the customer visits the website or clicks on an ad to the survey or aftercare they receive. Delivering personalized, relevant, and welcoming customer service is central to this and that’s where chatbots step in.

Efteling’s Pennenveer is an excellent example of a chatbot helping a busy brand deliver a consistently high standard of customer service. Pennenveer can answer various questions about the park and the entertainment available. It allows customers to buy tickets and can even encourage the customer to make additional purchases, thereby increasing the customer value for Efteling and making sure the visitor gets the most out of their day at the park. When customers can research and plan their visit in advance, they can get on with the more important business of enjoying themselves once they get there.

Pennenveer is programmed to respond to specific keywords and prompts, so the customer gets the right information, right away. Pennenveer’s machine learning technology also enables him to anticipate the next step of the customer journey, streamlining and enhancing the user experience. Pennenveer has as much time as the customer needs to continue asking questions and he never loses his patience! He can also present rich media assets, in-app or full-screen, to promote attractions.


Insurance and financial services chatbot

Companies in Financial Services need to work hard to build trust and to differentiate themselves in an increasingly competitive marketplace. Today’s customers expect a seamless, personalized digital service that makes them feel valued and secure. That makes chatbots the right technology to bank on.

Insurance provider, Florius created the conversational chatbot Robert to help customers make their homes more sustainable. Naturally, every house is different, so Robert has been programmed to provide a personalized service to Florius’ customers. Robert captures a range of data from the user while informing about how the data will be used. Robert works his magic and provides the customer with a personalized plan which Florius can then use to move the lead through the buyer journey.


As you can see there are several valuable uses for conversational AI. If you would like to see more examples, also in other industries, download our paper or contact us today.

Discover more chatbot use cases in our guide or contact us for more information.

Was this article interesting?
Share it!
Brechtje van Houtum
Brechtje van Houtum,
Content Marketer
logo linkedin icon

As a content marketer, Brechtje is responsible for all content about our SaaS products. Loves to be up-to-date about new technologies and believes in 'customer first'.

Latest Articles

Apr 22, 2024 •

Happy Clients, Happy Agents: the Platform Effect in Customer Service

As a member of the customer service team, you stand on the front lines of customer interaction every day. In a world where customers demand quick and personalized service, long wait times, impersonal responses, or worse, incorrect answers, can quickly drive a customer away. Your goal, however, is to connect customers with your organization and deliver the best answers and service possible. It’s incredibly satisfying to see a customer leave a conversation happier and eager to purchase your product. Your efforts can significantly enhance the customer experience, but you need the right tools to truly excel. Integrating these tools into a platform amplifies your capabilities and lets you experience the power of the platform effect.

Acquisition and retention in marketing engage platform
Oct 23, 2023 • Personalization

Decoding the Struggles of Acquisition and Retention

In life, they say percentages don't matter, but in marketing, they are everything. The customer journey, spanning from acquisition to retention, is a path filled with potential incremental drop-offs at every touchpoint. A confusing experience here, an ill-timed communication there, and suddenly, your conversion rate is plummeting.

Oct 16, 2023 • Conversational AI

Voicebots: The Emerging Force for Customer Service

Voicebots are growing in popularity and are arguably one of the biggest Customer Experience trends of the moment. But what exactly are voicebots? And how can they help your business? Discover our Conversational IVR Solution and read all about voicebots in this blog.

Sep 22, 2023 • Chatbots

Chatbots in Action: Facebook Chatbots

In the real world, people use different environments to achieve different goals. They’ll go to brick-and-mortar shops to compare prices and competitors. Visit a showroom to experience products up close. Or schedule a meeting to see a live demo. But is that how it works in the digital world? Yes, it is. The digital world has various environments, too, from websites to messaging channels, social platforms and more.

Sep 13, 2023 • Chatbots

Chatbots in Action: Instagram Chatbots

Every channel where customers interact with a brand offers a different experience. Among the most distinctive is Instagram. Unlike other social media apps, Instagram users scrolling through posts often feel a deeply personal connection with the sources they follow: celebrities, favorite products, and subjects they’re passionate about. It’s a community built on trusting influential people.

Sep 08, 2023 • Chatbots

Omnichannel Chatbots: Create Once, Offer Everywhere

Chatbots spent a decade-plus as a technological sideline: nestling at the corner of websites, roaming the odd FAQ, inviting people to click with a hopeful link. They weren’t a big part of the customer experience. But now – suddenly – they’re everywhere.

Aug 30, 2023 • Conversational AI

How Generative AI Supercharges Your Customer Service

Meeting customer expectations remains customer service's biggest challenge. Speed, convenience, and qualitative assistance seem to be the most important aspects to achieve this. With the power of Generative AI, customer questions can be identified, categorized, and resolved more quickly. Besides, your organization is continuously fed with data to improve the entire customer journey. Learn more about the Power of GenAI for Customer Service in this blog.

Jun 30, 2023 •

Fast Event Visitor Support at Formula 1 Heineken Dutch Grand Prix

When you go to any event, questions might arise. How do you get there? Where can you find your tickets? And where will you stay? For some questions, you prefer instant support from the organization. Swift and smooth. In this article, we’ll show how the Formula 1 Heineken Dutch Grand Prix will always help you in the best way possible.

Jun 25, 2023 • WhatsApp

Chatbots in Action: WhatsApp Chatbots

Facebook. Instagram. TikTok. There’s a rainbow of social media channels available to customers today. Some are visual; some are about connecting with friends; others are more business-like. But if there’s a single channel that spans communication in all its varieties, it’s Meta-owned WhatsApp.

Is this region a better fit for you?
close icon