Timing is everything when it comes to marketing: if you send your message at the wrong time, it will be far less successful than if you had sent it just a few hours earlier or later. But how do you know when this perfect time is?
Firstly, determining the best time to reach your audience depends largely on how you are reaching them. Sending out an identical message on different platforms such as social media, SMS and email will not bring optimal results if you do it all at the same time.
Why? Well, people use all of these mediums in very different ways and therefore each platform has its own optimal time for reach and interaction. If you want to make the most of your posts, you will need to send them out at their preferred times. Of course, this doesn’t guarantee success, but this customer insight does give you a much higher chance of reaching your.
It is also important to remember that, despite the fact you are effectively sending out the same message, you'll need to write each message separately for the individual platform. Twitter and Instagram require hashtags to reach a wider audience, whilst these would seem out of place if you included them on Facebook or LinkedIn.
Also, don’t just post each message once; you can take advantage of every time slot by just slightly tweaking the message or sending it from a different angle. This works well on social media, as followers don’t feel like you are spamming them.
Before you send out another marketing message at the wrong time, here is a guide that will help you choose the right time, every time.
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However -as with all types of contact- you’ll need to do some research, try out different times and find out what works best for your individual brand and message – then stick to it. Luckily, our tools for messaging, all offer detailed analytics to find out just what time works best for your audience.
Moreover, our platform enables you to make cross-channel communication strategies, using not only all popular consumer chat apps, but SMS and email as well. For this purpose, we offer multiple solutions. Find out more about our Text products here, or request a demo of customer contact dashboard GIN, which offers communication via all available apps, SMS and email.
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