Absa Cape Epic

CM.com partners with Absa Cape Epic as official Conversational Commerce Partner and headline sponsor of the Women’s category.

CM.com x Absa Cape Epic

The globally recognised endurance mountain bike event is a testament to what humans can achieve through perseverance and hard work. We quickly noticed that both our organisations share a passion for pushing boundaries and creating amazing experiences. 

The race that measures all


Optimising both rider and fan experience

Blending innovation and technology to create world-class rider experiences is a key focal point for the Absa Cape Epic and the Epic Series.

Creating a virtual race office drives both efficiency of interactions and offers increased rider and safety.

"We have always offered riders the best experience when they are at our events and having CM.com creating a virtual race office, in addition to our Digital Event Guide, are just two ways we are working towards delivering another world-class event in 2022, said Absa Cape Epic Founder, Kevin Vermaak.

Virtual race office

For the first time, Absa Cape Epic riders will be able to interact with the Absa Cape Epic virtual race office via a WhatsApp Business chatbot and live chat service, using just their mobile phone. The chat service allows the Absa Cape Epic race control team to respond to incoming queries via a single dashboard using Mobile Service Cloud.

Riders will be able to access important information like stage start times, route maps, important updates and much more, all without having to leave the comfort of their tent.

Headline sponsor of the Women's Category

absa cape epic

Setting new standards in Women's cycling

The new partnership is also a fitting new addition to the highly contested Absa Cape Epic Women’s category, with brand synergies on and off the bike.

CM.com aims to help grow the stature of the women’s category, increase participation and inspire more young women to take up the sport.

From 2022 to 2023, the women’s category will be known as the CM.com Women’s category and the leaders will be immediately recognisable on the trails and on television screens across the world in the brand-new orange CM.com Women’s category leader jerseys that have been created by Ciovita. The orange jersey represents enthusiasm, determination, attraction to excellence and success.

The 2022 Absa Cape Epic is set for 20-27 March

Join us at various towns or tune in to the live broadcast to watch the fight for the orange CM.com Women’s jersey.

Read customer storyAbsa Cape Epic

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