Absa Cape Epic

Official Communication Software Partner and headline sponsor of the Women’s Category. Absa Cape Epic test purple hero

Journeys Unite and the Absa Cape Epic

As a global leader in conversational commerce with an established presence in South Africa, our technology helps businesses improve customer service and meet changing consumer expectations in an increasingly digital world. Absa Cape Epic Tech Partner

We Believe That Technology Exists to Make Life Easier

Our company-wide mission has been to develop technologies that benefit society. Regardless of what technology makes possible, we believe it’s people that make the difference.

That’s why we are driven to partner with people-centric initiatives that share similar values, including a spirit of teamwork, perseverance, dedication to connecting people, and a passion for performance.

With these values in mind, we knew that partnering with the Absa Cape Epic as the official Communication Software Partner and the headline sponsor of the Women’s Category was the perfect fit.

Absa Cape Epic sponsor on this journey together woman race

If You Choose Your Partner Wisely, Opportunities Are Endless

At, our team is focused on digital customer journeys, empowering marketing, sales, and customer support to automate engagement with customers across multiple mobile channels.

Our decision to join forces with the Absa Cape Epic in 2022 was an extension of our commitment to crafting incredible journeys, and thus an unforgettable experience for the riders.

An Epic Journey Together

Previously, riders had to spend unnecessary time standing in line to get questions answered in the race village, but now they can get instant answers via a WhatsApp chatbot.

Improving Experiences

Creating a virtual race office drives both efficiency of interactions and offers increased rider and safety.

"We have always offered riders the best experience when they are at our events and having creating a virtual race office, in addition to introducing other communication channels, are just two ways we are working towards delivering another world-class event in 2023" said Absa Cape Epic Founder, Kevin Vermaak. Absa Cape Epic woman catagorie team


The partnership is a fitting addition to the highly contested Absa Cape Epic Women’s category, with brand synergies on and off the bike. aims to help grow the stature of the women’s category, increase participation and inspire more young women to take up the sport.

From 2022 to 2023, the women’s category will be known as the Women’s category. The leaders will be recognisable on the trails and on television across the world in the brand-new orange Women’s category leader jerseys. Created by Ciovita. The orange jersey represents enthusiasm, determination, attraction to excellence and success.

Share Your Sports Journey & Win a Liv Pique Advanced Pro 29

As the headline sponsor of the Women’s category, we're dedicated to support and shine a spotlight on women in cycling. Absa Cape Epic LIV bike win activation

How to Enter

We’re taking our dedication to making mountain biking more inclusive and accessible one step further by giving female cyclists in South Africa a chance to share #HerJourney for a chance to win a Liv Pique Advanced Pro 29.

Win a bike designed for Women by Women:

  • Step 1: Post a picture or video sharing your cycling journey to your Facebook or Instagram page.
  • Step 2: Follow and Tag @cmdotcom and @capeepic on Instagram or and @capeepic on Facebook.
  • Step 3: Include #HerJourney and #CMcom.

Entries must be posted between 1 February 2023 and 26 March 2023. Winner will be announced on 31 March 2023. T&C apply. Absa Cape Epic grand finale

The Epic Journey Continues

In 2022, helped the Absa Cape Epic use technology to create better experiences and unforgettable journeys.

Now, as the 2023 commences, is ready to take the event to the next level.

“The Cape Epic represents a real opportunity to show how digital solutions can complement and even replace traditional processes. Whether you’re competing in the Epic or just spectating, there are convergence points that are ripe for digital transformation" says James Bayhack, Director of Sub-Saharan Africa at

The 2023 Absa Cape Epic is set for 19 - 26 March 2023

Join us at various towns at the 2023 Absa Cape Epic or tune in to the live broadcast.

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