Our company-wide mission has been to develop technologies that benefit society. Regardless of what technology makes possible, we believe it’s people that make the difference.
That’s why we are driven to partner with people-centric initiatives that share similar values, including a spirit of teamwork, perseverance, dedication to connecting people, and a passion for performance.
With these values in mind, we knew that partnering with the Absa Cape Epic as the official Communication Software Partner and the headline sponsor of the Women’s Category was the perfect fit.
At CM.com, our team is focused on digital customer journeys, empowering marketing, sales, and customer support to automate engagement with customers across multiple mobile channels.
Our decision to join forces with the Absa Cape Epic in 2022 was an extension of our commitment to crafting incredible journeys, and thus an unforgettable experience for the riders.
Using automated engagement and pre-scripted prompts, cyclists could interact with a chatbot on WhatsApp to source information before, during, and after the event.
If cyclists or race spectators chose to speak to an agent, the chatbot handed them over to an agent. Conversations were managed via one channel inbox. All via one single dashboard.
Creating a virtual race office drives both efficiency of interactions and offers increased rider and safety.
"We have always offered riders the best experience when they are at our events and having CM.com creating a virtual race office, in addition to introducing other communication channels, are just two ways we are working towards delivering another world-class event in 2023" said Absa Cape Epic Founder, Kevin Vermaak.
The partnership is a fitting addition to the highly contested Absa Cape Epic Women’s category, with brand synergies on and off the bike.
CM.com aims to help grow the stature of the women’s category, increase participation and inspire more young women to take up the sport.
From 2022 to 2023, the women’s category will be known as the CM.com Women’s category. The leaders will be recognisable on the trails and on television across the world in the brand-new orange CM.com Women’s category leader jerseys. Created by Ciovita. The orange jersey represents enthusiasm, determination, attraction to excellence and success.
We’re taking our dedication to making mountain biking more inclusive and accessible one step further by giving female cyclists in South Africa a chance to share #HerJourney for a chance to win a Liv Pique Advanced Pro 29.
Entries must be posted between 1 February 2023 and 26 March 2023. Winner will be announced on 31 March 2023. T&C apply.
In 2022, CM.com helped the Absa Cape Epic use technology to create better experiences and unforgettable journeys.
Now, as the 2023 commences, CM.com is ready to take the event to the next level.
“The Cape Epic represents a real opportunity to show how digital solutions can complement and even replace traditional processes. Whether you’re competing in the Epic or just spectating, there are convergence points that are ripe for digital transformation" says James Bayhack, Director of Sub-Saharan Africa at CM.com
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