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The challenges real estate agencies face today
“Agencies are overwhelmed with inquiries — often dozens or even hundreds per property,” says Tom Faas, Product Marketer at CM.com. “It takes enormous time to respond to everyone, and in many cases the answer is no. That creates frustration for both agents and buyers.”
According to Tom, there are three recurring challenges in today’s real estate market:
Inquiry overload: one property can generate so many responses that it’s impossible to answer everyone personally and on time.
Fragmented communication: buyers reach out via WhatsApp, email, phone calls, and online forms, making it hard to keep track and stay structured.
After-sales questions: even after the handover, buyers keep asking for documents, service details, or practical information, which consumes valuable time.
How AI agents transform the real estate process
AI agents go beyond answering FAQs. They act as digital assistants that organize and manage buyer interactions throughout the journey — from first inquiry to after-sales support.
With HALO, real estate agencies can process inquiries faster and more consistently, while keeping the buyer experience professional and personal.
In practice, this means:
Filtering inquiries
AI agents qualify and structure incoming requests. Agents see at a glance which inquiries matter and which can be answered automatically.Scheduling viewings
Interested buyers can book a viewing directly online — with automatic confirmations and reminders. No more back-and-forth calls or emails.Automated follow-up
When a property is sold, HALO can inform all remaining interested buyers and suggest relevant alternatives, keeping the relationship warm even after a no.After-sales support
AI agents can handle documentation requests and service questions independently, freeing agents to focus on new deals.
From fragmented chats to one seamless experience
Agencies want to be reachable on the channels buyers prefer — WhatsApp, email, phone, chat. But the more channels offered, the greater the risk of fragmented conversations.
With HALO, all conversations are centralized. AI agents respond instantly, qualify inquiries, and escalate to a human agent whenever needed.
“The agent gets a complete conversation history and a summary of what the AI agent already handled,” explains Tom. “That saves time and ensures a professional, consistent experience for every buyer.”
Keeping the human touch
Some worry that AI will make real estate less personal. Tom disagrees: “AI doesn’t replace the agent — it supports them. You can define the tone of voice and make sure that important steps, like negotiations or closing, are always handed over to a human. That’s where human expertise really shines.”
This hybrid approach ensures repetitive tasks are automated, while agents focus on moments that require trust and personal connection.
Start small, scale fast
Adopting AI doesn’t have to mean a full digital transformation. “Start with one process,” Tom advises. “For example, automate viewing requests or FAQ responses. Once you see the impact, you can expand step by step.”
HALO integrates easily with existing CRM and communication systems, so agencies can keep their workflows intact — only faster and more efficient.
Tom concludes:
“The power of HALO lies in combining technology with human expertise. The AI agents you create are more than simple chatbots — they’re intelligent digital assistants that help agencies handle inquiries faster, reduce manual work, and deliver a top-class buyer experience. That way, no opportunity gets lost.”
