previous icon Back to blog
Nov 04, 2020
3 minutes read

How to Start With WhatsApp Business Interactive Buttons

We have been waiting for the button feature since the launch of the WhatsApp Business Platform, and this is the first step to start using them! WhatsApp released the Interactive Button Templates, which provide you as a company with the opportunity to add buttons for quick replies or call-to-actions. Buttons are key to creating a frictionless customer journey, and we will explain to you why they are so important and how you can use this new feature.

WhatsApp Message Templates are specific message formats that businesses use to send out notifications, alerts, and customer care messages to people who have opted-in to receive messages. These may include appointment reminders, shipping information, issue resolutions, payment updates and can now be enriched with interactive buttons.

It’s All About Improving Your Customer Experience

The new interactive buttons can help to make customer interactions faster and simpler. You can now start an easy chat by using buttons to guide the logical conversation flow. This will help automate your internal process and limit misunderstandings with pre-defined answers.

Why are WhatsApp buttons so valuable

  1. It creates clear options for your customer to choose from. Which helps define faster journeys to the right answers.
  2. Fewer mistakes are made when offering clear options, and this is easier to interpret for a chatbot.
  3. It simplifies conversational flows.
  4. It is the same for all WhatsApp Business Accounts, so it offers a consistent way of showing options.

Can’t wait to try them out, login here or check out our API docs.

Two Ways to Use the New WhatsApp Business Buttons

Call-to-action buttons (CTA-URL)

CTA buttons come in three options. Using a static URL, you can give direct access via a single click to your website. You can also set up the button to visit a dynamic website, your customer is then directed to a personalized website. Finally, you can use it to call a predefined phone number.

Quick replies

Using buttons for quick replies can be used in many use cases like reservation confirmation, checking phone credit, balance checks, ordering services, and more. This option allows you to create up to three buttons for your customer to choose from.

channel-advisor-images-blog-en

Rich Features Already Available in Templates

You can use rich media in the header of your templates and add buttons, you are the one that makes the choice! This gives you extra opportunities: your Message Template can combine text and be enriched with emojis, URLs, Images, PDFs, or videos. Easily send out your next workout update or even share a preview of your menu!

Do you want to start testing and developing your WhatsApp Business solution and flow without waiting for your WhatsApp Business Account to be approved? This is now possible with our WhatsApp sandbox testing environment.

Start With Interactive WhatsApp Templates!

We have made it really easy: you can request your Interactive Button Templates for WhatsApp directly in Channels in your CM.com dashboard.

We can't wait to see what you will create to give your customers the best experience, or how you will optimize your flow! Looking for more information? Read our Starter Guide to WhatsApp Message Templates & Buttons for more inspiration.

Learn All About WhatsApp Business Platform

Was this article interesting?
Share it!
CM.com
connects tens of thousands of companies with millions of consumers via their mobile phone each day. Behind the scenes, from our innovative platform, CM.com makes sure companies can use these millions of messages, phone calls and payments to become part of people’s lives.

Latest Articles

drive-engagement-and-convert-your-conversations-with-whatsapp-carousel
Feb 01, 2024 • WhatsApp

Drive Engagement and Convert Your Conversations With WhatsApp Carousel

Are you already talking to your customers on WhatsApp? You really should! WhatsApp Business Platform, the business communication platform of one of the most popular messaging channels in the world today, has a wide selection of powerful engagement tools to enhance customer communication and boost sales. And they've added another innovative feature under their belt: WhatsApp Carousel.

WhatsApp vs Facebook Messenger
Jan 17, 2024 • Instant Messaging

WhatsApp vs Facebook Messenger: Which Messaging Channel is Best for What?

WhatsApp and Facebook Messenger are both established messaging channels for customer engagement. But what are the differences? Which advantages does each channel have for what business use case? Let's dive into the details

Ads That Click to WhatsApp
Jan 17, 2024 • Marketing

Ads That Click to WhatsApp: What Are They and What Are the Benefits?

Successful marketing means creating personal and conversational experiences for your customers. And what better place to meaningfully connect to your customers than on their favorite social media platforms and channels such as Facebook, Instagram and WhatsApp? With ads that click to WhatsApp, aka click-to-chat WhatsApp ads, you can offer your customers the direct and personal engagement that they crave. Read all about it!

WhatsApp Pay
Jan 08, 2024 • WhatsApp

Flexible, Functional, and Rich Interactions with WhatsApp Flows

WhatsApp Business Platform is adding another new and exciting feature to its repertoire: WhatsApp Flows. But what is it and what can you do with it? Let's take a look!

WhatsApp vs SMS: A Comparison For Businesses
Nov 30, 2023 • SMS

WhatsApp vs SMS: A Comparison For Businesses

WhatsApp and SMS are both immensely popular messaging channels. Both have their own unique traits, use cases, and added business value. We probably all acknowledge this, but what are the differences between these two exactly? What are the similarities? And more importantly, which one will add the most value to your business? In this blog we'll dive into the world of WhatsApp vs SMS.

introducing-payments-on-whatsapp
Nov 23, 2023 • WhatsApp

Introducing Payments on WhatsApp for the Ultimate End-To-End Customer Experience

Payments are the newest addition to WhatsApp Business Platform's impressive repertoire of powerful customer engagement tools. In this blog we'll introduce how payments on WhatsApp work, and discuss the benefits.

black-friday-channels
Oct 31, 2023 • Messaging

Boost Black Friday Sales with WhatsApp, Instagram and Facebook

Black Friday stands out as one of the most anticipated shopping events of the year, with online sales growing 3.5% to $65.3 billion globally in 2022. With this, big and small businesses will strive for maximum exposure. Yet, this task is far from straightforward. Retailers must compete to be visible, overcome high advertising costs, and meet escalating customer expectations to cut through the noise and drive conversion. Moreover, every touchpoint in the customer journey represents a make-or-break opportunity to form relationships and drive transactions, or risk losing a consumer’s interest and trust.

facebook-chatbot-1
Sep 22, 2023 • Chatbots

Chatbots in Action: Facebook Chatbots

In the real world, people use different environments to achieve different goals. They’ll go to brick-and-mortar shops to compare prices and competitors. Visit a showroom to experience products up close. Or schedule a meeting to see a live demo. But is that how it works in the digital world? Yes, it is. The digital world has various environments, too, from websites to messaging channels, social platforms and more.

instagram-chatbot
Sep 13, 2023 • Chatbots

Chatbots in Action: Instagram Chatbots

Every channel where customers interact with a brand offers a different experience. Among the most distinctive is Instagram. Unlike other social media apps, Instagram users scrolling through posts often feel a deeply personal connection with the sources they follow: celebrities, favorite products, and subjects they’re passionate about. It’s a community built on trusting influential people.

Is this region a better fit for you?
Go
close icon