WhatsApp Message Templates are specific message formats that businesses use to send out notifications, alerts, and customer care messages to people who have opted-in to receive messages. These may include appointment reminders, shipping information, issue resolutions, payment updates and can now be enriched with interactive buttons.
It’s All About Improving Your Customer Experience
The new interactive buttons can help making customer interactions faster and simpler. You can now start an easy chat by using buttons to guide the logical conversation flow. This will help automate your internal process and limit misunderstandings with pre-defined answers.
Four main points make buttons so valuable:
- It creates clear options for your customer to choose from. Which helps define faster journeys to the right answers.
- Less mistakes are made when offering clear options and this is easier to interpret for a chatbot.
- It simplifies conversational flows.
- It is the same for all WhatsApp Business Accounts, so it offers a consistent way of showing options.
Two Ways to Use the New WhatsApp Business Buttons
- Call to action buttons (CTA-URL)
CTA buttons come in three options. Using a static URL, you can give direct access via a single click to your website. You can also set up the button to visit a dynamic website, your customer is then directed to a personalized website. Finally, you can use it to call a predefined phone number.
- Quick replies
Using buttons as quick replies can be used in many use cases like reservation confirmation, checking phone credit, balance checks, ordering services and more. This option allows you to create up to three buttons for your customer to choose from.
Rich Features Already Available in Templates
You can use rich media in the header of your templates and add buttons, you are the one that make the choice! This gives you extra opportunities: your Message Template can combine text and be enriched with emoji’s, URLs, Image, PDF or Video. Easily send out your next work-out update or even share a preview of your menu!
Start With Interactive WhatsApp Templates!
We have made it really easy: you can request your Interactive Button Templates for WhatsApp directly in Channels in your CM.com dashboard.
We can't wait to see what you will create to give your customers a the best experience or how you will optimize your flow!
To start simply login here and if you need more info, check out our API doc for an example of a WhatsApp interactive template message and on WhatsApp interactive replies (MO).