Over 65% of online shoppers prefer WhatsApp for service, and for more than 61% of customers, WhatsApp is the go-to channel for business communication.
If you're considering WhatsApp for your business, you're in sync with your customer's preferences, but you might be wondering:
How can I scale up while keeping top-notch service?
Scripted or AI chatbots—which route is best?
We can help you answer these questions. But let's start with the basics: What's a WhatsApp chatbot exactly?
A WhatsApp chatbot is an automated software that uses pre-set rules or AI to engage with users on WhatsApp. At CM.com, we offer both options.
Acquisition chatbots build sales pipelines and cross-sell to existing customers.
FAQ chatbots can automate answers to repetitive commonly asked questions.
Internal chatbots can hold vast amounts of company information in one place.
Service chatbots can automate customer service without agent intervention.
WISMO chatbots allow customers to easily self-serve and track orders.
Whether scripted or AI-driven, capitalise on WhatsApp's user-friendly and popular platform to effortlessly acquire more customers. AI chatbots deliver personalised interactions learned from real-time agent conversations, paving the way for increased customer acquisition.
Take the load off your service team through WhatsApp chatbots for seamless appointment and viewing rescheduling.
Experience the future of insurance quotes and claims with WhatsApp, where sharing is instant, secure, and hassle-free.
WhatsApp notifications, be it for abandoned carts or wish lists, promise higher conversions, guaranteed opens, and seamless integration with CRMs and eCommerce platforms.
WhatsApp chatbots empower your agents to tackle complex matters by managing routine inquiries. However, ensuring a seamless, context-driven bot-to-agent transition is crucial for optimal support. Explore our latest features designed to enhance your conversational experience.
Empower customers to stay informed by utilising WhatsApp chatbots for self-service order updates, rescheduling and tracking.
Enhance efficiency by deploying an FAQ chatbot to address common queries. Assist customers in finding accurate information and alleviate the workload on your customer service team.
Gather industry-wide feedback with ease, allowing customers to select convenient survey response times through WhatsApp.
Our AI and Scripted chatbot software empowers you to create engaging conversations seamlessly handling common inquiries, support requests, and sales interactions on WhatsApp. Say goodbye to dependencies on developers or external partners for top-tier automated customer service. Our platform simplifies chatbot creation and management, facilitating smooth, context-driven transitions to customer support software when agent assistance is required.
Enjoy an intuitive drag-and-drop chatbot builder
Utilise an easy-to-navigate CMS for designing conversations
Enhance engagement with rich media
Frost and Sullivan have awarded CM.com the Competitive Strategy Leadership Award for our exceptional performance in the Conversational AI domain. This recognition is a testament to our dedication to innovation and groundbreaking product design.
Read the full reportWorking with the team at CM.com has been seamless. From integrating the tech solutions and using the analytics dashboard to upgrading and maintaining the platform’s infrastructure, CM.com has been exceptional in looking after KFC’s needs.
Cremeandran Govender, Senior Digital and Technology Manager.
We were impressed by CM.com’s hands-on approach to identifying the best solution for DFS, as well as the strength and agility of their chatbot technology and ease of use for both employees and customers.
Starting small, we soon realised the need to scale up – from consumer to business markets, and even expanding into multiple languages. Imagine the convenience of deploying different languages without rewriting each bot utilising one source. This is why we opted for the conversational AI.
CM.com understood our issue, understood that we already had a CRM in place and that we needed a bolt-on, and were prepared to look at our bespoke requirements and work with us to deliver them. That was unique.
A WhatsApp chatbot is software that responds to messages on WhatsApp using written language. It can be rule-based or NLP-based, offering structured or human-like conversations. These WhatsApp bots work 24/7, handling multiple conversations at once, providing instant info about services.
Operating around the clock, WhatsApp bots can handle multiple conversations concurrently. They serve to provide instant responses, offering information about a company's offerings or services.
Learn moreA scripted chatbot follows a script. If a human asks a question, the bot tracks the script of predefined answers to give the correct answer. An AI chatbot uses Conversational AI and Natural Language Processing (NLP) to provide the best possible solution. AI chatbots are more intelligent and can handle more complex conversations.
Learn moreYou can build a chatbot inside WhatsApp through CM.com. Our chatbots are compatible with the infrastructure and systems that your business currently uses and can be easily integrated with little or no code. In addition, you can integrate your data to make it even smarter and more effective with the passing of time. With standardised integrations ready to go, any configuration is possible. It’s truly a plug-and-play set-up.
Before deploying a chatbot on WhatsApp, there are a few pre-requisites to follow:
• To initiate the process, you must apply and secure approval for WhatsApp Business Platform (API) integration. This step is essential for bringing your chatbot to life on the platform.
• Ensure your business is verified on Facebook, as WhatsApp API access requires a verified Facebook business.
• Register a WhatsApp Business account and number.
• WhatsApp will activate your number after verifying it with an OTP.
Learn moreIn an age of mass marketing, as well as constant TV, internet and email advertising, it’s safe to say that peak sales periods like Black Friday and the Holiday Season can be something of an overwhelming experience for consumers around the world. Feeling overwhelmed by irrelevant information from companies that doesn't match their personal needs and desires, it's no surprise people might want to switch off their phones, radios, and televisions, tuning out all forms of marketing until the sales peak season is over. As an eCommerce player, you should always be looking to avoid this by diversifying and personalizing your marketing strategy in a way that suits your customers needs and sensibilities.
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As a member of the customer service team, you stand on the front lines of customer interaction every day. In a world where customers demand quick and personalized service, long wait times, impersonal responses, or worse, incorrect answers, can quickly drive a customer away. Your goal, however, is to connect customers with your organization and deliver the best answers and service possible. It’s incredibly satisfying to see a customer leave a conversation happier and eager to purchase your product. Your efforts can significantly enhance the customer experience, but you need the right tools to truly excel. Integrating these tools into a platform amplifies your capabilities and lets you experience the power of the platform effect.
We all want to get our brand messages out there. We want to engage with our customers, raise brand awareness, and connect with our target audience. WhatsApp Business Platform helps you safeguard the way you communicate with (potential) customers, making sure that you provide them with a meaningful and relevant customer experience to help grow your business.
WhatsApp is one of the dominating apps in the messaging landscape, securing its position as the top messaging channel. According to Statista, WhatsApp stood out as the messaging app with the most active monthly users in 2022.
Are you already talking to your customers on WhatsApp? You really should! WhatsApp Business Platform, the business communication platform of one of the most popular messaging channels in the world today, has a wide selection of powerful engagement tools to enhance customer communication and boost sales. And they've added another innovative feature under their belt: WhatsApp Carousel.
WhatsApp and Facebook Messenger are both established messaging channels for customer engagement. But what are the differences? Which advantages does each channel have for what business use case? Let's dive into the details
Successful marketing means creating personal and conversational experiences for your customers. And what better place to meaningfully connect to your customers than on their favorite social media platforms and channels such as Facebook, Instagram and WhatsApp? With ads that click to WhatsApp, aka click-to-chat WhatsApp ads, you can offer your customers the direct and personal engagement that they crave. Read all about it!
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