Solutions for the Sport Industry•

Everything you need to deliver the ultimate mobile fan experience for your supporters.

Sport Associations

Are you an association focusing on a specific sport? Discover how we can help you engage with your members and more.

Sport Events

Are you organizing one or multiple events during the year? Discover how we can help you engage with them via mobile messaging and more.

Sports Clubs or Stadiums

Are you a stadium or club with many visitors? Discover how we can help you collect your data, grow your fanbase, and more.

We offer two different ticketing tools depending on your needs. Do you have a venue with seat selection? With seated ticketing, you can easily classify and seat your attendees! We offer event ticketing if you want to sell regular tickets for your sporting event. Either way, we deliver the ultimate ticketing experience for your sporting event.

Customize your ticket shop with your branding
Get access to real-time and detailed data
Increase revenue with upselling and cross-selling opportunities

Discover Event Ticketing Discover Seated Ticketing

Collect your supporter's data and send them messages based on their preferences and behavior. Surprise them with a voice message from their favorite player or share exclusive offers with your season ticket holders.

Get to know your supporters by collecting their data
Set up automated workflows and work more efficient
Communicate through mobile channels like SMS, email, and WhatsApp

Discover marketing

We offer innovative ordering and payment solutions for your stadium or event. Let visitors order through their phone for a smoother order flow or use our cash register system.

Give visitors a choice to order through mobile or at the bar
Quickly scale up during peak moments with our flexible methods
Receive all orders and payments on one platform

Discover payments

White-Label App

We help create the best-rated event apps. Entirely in your branding and ready for you in a few weeks. This enables you to even better communicate and engage with your fanbase.

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Customer Service

All-in-one customer service software. Interact with your customers through their preferred channel via one Agent Inbox, or automate your conversations with a chatbot.

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Landing Pages

Create mobile-friendly landing pages in your branding to support your campaigns. Drag and drop your favorite design elements and customize the layout.

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CM.com’s Roadmap to the Ultimate Sports Fan Experience

Download here

Formula 1 Heineken Dutch Grand Prix

CM.com teamed up with the Dutch Grand Prix to provide the best fan experience from start to finish. From a new way of ticketing, communication, and payments.

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King of the Court

Discover how King of the Court enhanced the online and offline visitor experience using innovative technology.

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Nevobo - Dutch Volleyball Association

Nevobo has linked all its data sources with Mobile Marketing Cloud to communicate with its followers in a targeted, relevant, and personal way.

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Hotel Papendal

Hotel Papendal had the honor of hosting the BMX World Cup. CM.com helped with their challenges around ticketing.

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KLM Open

With 45,000 expected visitors, ticket sales and entrance control should run as smoothly as possible for the 100th edition of the KLM Open golf tournament.

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Invictus Games

With 100,000 visitors in three days, Invictus Games is a huge sporting event. CM.com helped with ticketing, app and mobile marketing.

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Sign Up for the Sports Newsletter!

Discover the latest feature releases, tips & tricks and industry trends every two months.

Music & Live

Discover all our solutions for the music & live event industry. Create an unforgettable mobile customer journey for your fans through smooth ticket purchase, personalized communication and more.

Museums & Parks

Discover all our solutions for museums & parks. Get to know a ticketing system that meets all your needs, combine it with marketing tooling and give your visitors a unique experience and more.

Theaters

Discover our all-in-one solution for theaters. A ticketing solution that seamlessly matches your needs and marketing tools to offer unique experiences to your guests.

Get Inspired

Jun 02, 2023 • Ticketing

The Benefits of Conversion Tracking for the Event Industry

Once upon a time, if you wanted to advertise an event, you’d probably hit the streets with an eye-catching flyer. Today, digital marketing campaigns are the preferred solution. They let you reach your target audience more efficiently, so you can ensure a sell-out crowd for your event. To make sure you’re getting the most out of these marketing campaigns, conversion tracking is a must. Unfortunately, most promoters stay away from this, because word on the street is that it’s quite complicated. That's a real shame because the benefits of conversion tracking far outweigh the downsides. Below, we tell you all about those benefits, how to get started, and how CM.com can help.

Aug 06, 2022 • Ticketing

11 Ways to Make Your Event Stand Out With Mobile Marketing

Festivals are bigger than ever; the market is thriving, and people love listening to live music in a space where they feel free to let go and enjoy the atmosphere with like-minded people. While this is undoubtedly a good thing for organizers, with this popularity comes much competition. Organizers, therefore, need to think of creative ways to stand out. One way is by boosting their mobile marketing offering. CM.com offers the solution; discover here 11 examples of how you can apply this to your event.

Jul 24, 2022 • Ticketing

10 Ways Technology Can Boost the Popularity of Museums and Parks

Most museums and parks focus on the live experience of their visitors. However, with more and more visitors consisting of younger generations such as Millennials and Gen Z, the mobile experience is becoming increasingly important. Especially with visitor numbers declining, now is the time to explore opportunities to attract new streams of visitors. Embracing technology can help with this; discover ten ways to do so and enjoy the benefits.

Jun 14, 2022 • Ticketing

10 Reasons Why Event Organizers Should Centralize Data

Many event organizers have gold in their hands, namely data. And they get it completely free from their ticket sales and other interactions with their visitors. The only problem with data is that unless you have an efficient way of handling it, you won't be able to take advantage of the insight it provides. The first step to using it is to recognize the benefits it will bring - so keep reading and find out how data can elevate your event.

Jun 12, 2022 • Ticketing

Ticketing as First Touchpoint of the Formula 1 Heineken Dutch Grand Prix Fan Experience

Ticketing is the first touch point of the total experience for every event, so also for the Formula 1 Dutch Grand Prix. That's why you want it to run smoothly so that everyone who can get a ticket looks forward to their visit. However, due to the immense popularity of Formula 1, there is a lot of interest in tickets for this event - more than there are actual tickets. Therefore, the Dutch Grand Prix was looking for an innovative ticketing system to help them manage ticket allocation smoothly, and CM.com offered the solution.

May 31, 2022 • Ticketing

7 Reasons Why the Future of Events Is Cashless

Everyone who has ever been to a festival is probably familiar with tokens, it’s part of festival heritage. Traditionally, event organizers used plastic token systems to help reduce the burden of moving cash around and create standardized pricing models. But welcome to 2022. Almost all event visitors are Gen Z and Millennials, who are used to paying with their cards everywhere they go. So why not at events? Here are 7 ways in which you can benefit from making your events completely cashless.

Apr 14, 2022 • Ticketing

6 Ways How an Event App Can Boost Your COVID Come-Back

This summer the online experience for many festivalgoers will be better than ever. Namely, many event businesses have discovered the benefits of digital transformation, which was fast-tracked thanks to the fast-thinking required by event organizers during a period of lockdowns and restrictions. The lessons of these 2 years have also prompted CM.com to develop its event app, created by Appmiral, to ensure that it better meets the needs of the industry. In this article, we'll give you an overview of how using a mobile festival app can help you take advantage of digitalization. Get ready to fast-track your bounce-back strategy: 6 ways to boost your Covid comeback.

Nov 09, 2021 • Ticketing

CM.com Acquires Appmiral to Expand the Customer Experience With Festival & Event Apps

We’re delighted to announce that, at the beginning of November, CM.com acquired mobile festival & event app platform company, Appmiral. By joining forces, Appmiral and CM.com can fortify a common goal: to take visitors’ experiences to the next level through cutting-edge mobile and ticketing technologies.

Oct 29, 2021 • Ticketing