previous icon Back to blog
Jan 17, 2024
5 minutes read

Ads That Click to WhatsApp: What Are They and What Are the Benefits?

Successful marketing means creating personal and conversational experiences for your customers. And what better place to meaningfully connect to your customers than on their favorite social media platforms and channels such as Facebook, Instagram and WhatsApp? With ads that click to WhatsApp, aka click-to-chat WhatsApp ads, you can offer your customers the direct and personal engagement that they crave. Read all about it!

What Are Ads that Click to WhatsApp?

Advertisements that click to WhatsApp are basically promotions over Facebook and Instagram that direct the people that click on the ad to a chat conversation within WhatsApp Chat. These ads can appear everywhere you'd expect Facebook and Instagram advertisements to pop up: feeds, stories on both Facebook and Instagram, and even Facebook Marketplace. Important for these ads is the call-to-action button that will prompt and redirect customers to initiate a conversation with your business.

Ads that click to WhatsApp are, simply put, the connection between your existing Facebook and Instagram posts and ads to your WhatsApp Business Platform account.

Say you're a popular sports retail store, and you've set up Instagram feed carousel ads to promote your new line of outdoor sneakers. Under the photos you can add a click-to-action button to encourage shoppers to chat with your team to figure out which sneaker is best suitable for them.

What Are Ads that Click to WhatsApp

The Benefits of Click-To-Chat Ads on WhatsApp

Direct Engagement

Click-to-WhatsApp ads make is easier and simpler for your (potential) customers to contact you directly via WhatsApp in their exact moment of need. They can immediately engage with your business after seeing the ad with just a single click and get their questions answered or receive personal advice about the products listed in the advertisement, like in assisted sales.

Low Effort

There is no extra information needed - customers can engage with you without having to save your (business) phone number to their contacts. Less effort means people will be more likely to actually engage with your business, thus increasing your audience.

WhatsApp's click-to-chat feature allows you to begin a chat with someone without having their phone number saved in your phone's address book. As long as you know this person’s phone number and they have an active WhatsApp account, you can create a link that will allow you to start a chat with them. By clicking the link, a chat with the person automatically opens. Click to chat works on both your phone and WhatsApp Web.

Targeted Ads and Communication

These click-to-chat ads can also engage shoppers at all funnel stages, from new customers with questions about your company to size- and inventory-checks and repeat purchases from loyal customers. Meta, the organization behind Facebook, Instagram and WhatsApp, offers targeting features that let you direct ads to people at specific buying stages, so you can make the most out of your ad spend.

Company Branding

Keep in mind that click-to-WhatsApp advertisements are different from WhatsApp links, though their workings may be similar. Ads that click to WhatsApp have the added benefit of showing more company branding in the advertisement. This will help customers recognize your brand, which in its turn will help you reach a wider audience.

Best Practices for Ads that Click to WhatsApp

Getting customers to click on your advertisements is just step one. Getting your customers to engage with your business over WhatsApp is a great opportunity to convert those conversations. But to do so, you have to nurture and build trust with your customers over messaging. Here are some best practices for succes.

Keep Your Promises

Perhaps an obvious statement, but very important. If your ad promises something to the customers who click on it, you have to make good on that promise shortly after the chat starts. Did you entice them to click on the advertisement with a promise of a discount code? Then provide them with the code. Promised to help them with questions about your products? Then don't divert them to a chatbot or employee who does not know how to handle these questions. Customers will close the chat just as easily as they started it, closing your window opportunity.

Don't Make Them Wait

Make sure that customers that click on your ad can actually engage with your brand 24/7, or you'll risk losing these shoppers. Imagine that somebody clicks on your advertisement and then gets presented with an automated message that says: "Thank you for contacting us. We'll be with you shortly." Generally, customers will wait for approximately 5 to 10 minutes before they give up. Employing a chatbot, the employee that never sleeps, can help retain these customers. A chatbot can:

  • Answer simple questions so these won't flood your support team's resources

  • Provide product recommendations and share resources based on the question of the customer

  • Direct customers with complex questions to a live agent

Create New Opportunities

When customers click to your WhatsApp message, you have a golden opportunity to ask them for continued engagement - an opt-in. Customers that give you an opt-in basically give you permission to contact them regularly about your business, so you can gently nudge them through the buying funnel.

Getting Started With WhatsApp Business Platform

Do you also want to offer your customers a personalized and conversational marketing experience? With WhatsApp Business Platform, the business messaging tool for WhatsApp, you'll have the ads that link to WhatsApp feature ready to use, amongst many other powerful features and tools for conversational commerce. Interested? Read more about WhatsApp Business Platform below or contact our dedicated team (free of obligation) to discuss your personal use cases.

Interested? Read more about WhatsApp Business Platform below or contact our dedicated team to discuss your specific use cases.

Was this article interesting?
Share it!
Christel Brouwers
Copywriter at CM.com. Passionate about language and getting CM.com’s message out there. Shares content about CPaaS, Payments and more.

Latest Articles

whatsapp-business-blog_image-deals-offers
Sep 11, 2024 • WhatsApp

Increase Conversion With Promotional Messages on WhatsApp

In an age of mass marketing, as well as constant TV, internet and email advertising, it’s safe to say that peak sales periods like Black Friday and the Holiday Season can be something of an overwhelming experience for consumers around the world. Feeling overwhelmed by irrelevant information from companies that doesn't match their personal needs and desires, it's no surprise people might want to switch off their phones, radios, and televisions, tuning out all forms of marketing until the sales peak season is over. As an eCommerce player, you should always be looking to avoid this by diversifying and personalizing your marketing strategy in a way that suits your customers needs and sensibilities.

WhatsApp RCS
Jul 22, 2024 • RCS

RCS vs WhatsApp: Which is Best for Your Business?

RCS Business Messaging and WhatsApp Business Messaging are both notable channels for businesses that strive for a personal and conversational approach to customer communication. But what features do both channels have? What sets them apart? And more importantly - which channel is most suitable for your business? Let's find out!

unlock-communication-excellence-with-cpaas
Jun 06, 2024 • CM.com

Unlock Communication Excellence With CPaaS

Diving deeper into CM.com's CPaaS approach in empowering business users to unlock Communication Excellence - a guest article by Quadrant Knowledge Solutions, a global advisory and consulting firm focused on helping clients in achieving business transformation goals with Strategic Business and Growth advisory services.

WhatsApp Pay
Jun 05, 2024 • WhatsApp

How to get the WhatsApp Business Green Tick Badge

The WhatsApp Business green tick is the official badge for Meta verified business accounts. It helps users to distinguish between authentic businesses and fake accounts. Many users place high value on the green tick, and brands sporting this badge will see a positive impact on their business. But how can you business apply for the green tick badge? Read all about it below.

engage-platform-effect-customer-service
Apr 22, 2024 • CM.com

Happy Clients, Happy Agents: the Platform Effect in Customer Service

As a member of the customer service team, you stand on the front lines of customer interaction every day. In a world where customers demand quick and personalized service, long wait times, impersonal responses, or worse, incorrect answers, can quickly drive a customer away. Your goal, however, is to connect customers with your organization and deliver the best answers and service possible. It’s incredibly satisfying to see a customer leave a conversation happier and eager to purchase your product. Your efforts can significantly enhance the customer experience, but you need the right tools to truly excel. Integrating these tools into a platform amplifies your capabilities and lets you experience the power of the platform effect.

WhatsApp New Policy
Apr 15, 2024 • WhatsApp

Quality Customer Engagement With WhatsApp Business Platform

We all want to get our brand messages out there. We want to engage with our customers, raise brand awareness, and connect with our target audience. WhatsApp Business Platform helps you safeguard the way you communicate with (potential) customers, making sure that you provide them with a meaningful and relevant customer experience to help grow your business.

whatsapp-business-telecom
Apr 04, 2024 • WhatsApp

10 Ways to Optimize the Customer Experience With WhatsApp Business

WhatsApp is one of the dominating apps in the messaging landscape, securing its position as the top messaging channel. According to Statista, WhatsApp stood out as the messaging app with the most active monthly users in 2022.

drive-engagement-and-convert-your-conversations-with-whatsapp-carousel
Feb 01, 2024 • WhatsApp

Drive Engagement and Convert Your Conversations With WhatsApp Carousel

Are you already talking to your customers on WhatsApp? You really should! WhatsApp Business Platform, the business communication platform of one of the most popular messaging channels in the world today, has a wide selection of powerful engagement tools to enhance customer communication and boost sales. And they've added another innovative feature under their belt: WhatsApp Carousel.

WhatsApp vs Facebook Messenger
Jan 17, 2024 • Instant Messaging

WhatsApp vs Facebook Messenger: Which Messaging Channel is Best for What?

WhatsApp and Facebook Messenger are both established messaging channels for customer engagement. But what are the differences? Which advantages does each channel have for what business use case? Let's dive into the details

Is this region a better fit for you?
Go
close icon