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Over 70% of consumers say RCS messaging would make them more likely to want to communicate with a brand. Using RCS for marketing, you can create rich, interactive content that showcases your brand and engages your audience right on their mobile phones.
What Is RCS?
Rich Communication Services (RCS) is a new messaging protocol that is often seen as the successor of SMS and MMS messaging. RCS is a native app on all android phones, and Apple announced that RCS is also coming to iPhones in 2024. RCS messaging offers many of the same features as popular messaging apps like WhatsApp, Telegram, Facebook Messenger, Instagram Messaging, and iMessage.
RCS Features
RCS messaging offers many exciting features. Below are three elements of RCS that will revolutionize your mobile marketing strategy.
Rich Media
While SMS and MMS messaging are limited to lower resolution images, RCS messaging allows your business to share interactive content like locations, photos, videos, documents, GIFs, stickers, carousels, and much more.
The maximum file size for MMS messages is only 3.5 MB, which is why images shared via MMS are often blurry or pixelated, especially videos and GIFs. However, RCS messaging enables users to send files up to 105 MB in size, opening up many more possibilities for brands to share engaging visual content with their customers.
Suggested Responses and Actions
With RCS messaging, your business can create suggested responses and actions for your customers, making it easier to take the next step in the customer journey. This feature enables customers to book appointments, complete transactions, and see real-time delivery updates, all without leaving the app.
For example, customers that message your brand can select the “schedule now” button and pick a date and time to set up an appointment. You can also use RCS messaging to confirm appointments by offering a “yes” or “reschedule” suggested response for customers.
Verified Business Profiles
The RCS messaging protocol requires that business users go through a verification process to eliminate fraud and spam. When your business uses RCS for marketing, customers can see that your business profile is verified, so they know that they are receiving legitimate messages.
RCS vs SMS: What’s the Difference?
SMS has long been the standard messaging protocol for text messages, but RCS messaging offers many benefits that appeal to consumers and businesses. While SMS was created for basic text messaging, RCS enhances that with the added features of modern messaging applications.
Compared to standard SMS messages, RCS sends messages over mobile data or WiFi if the recipient is also using RCS. RCS messaging can support newer communication options like video calling and data sharing in real-time by using mobile data.
How Will RCS Change Digital Communications?
RCS improves basic texting by adding features like rich media, group chats, and more. Using RCS for marketing can help brands engage in meaningful conversations with customers and boost engagement. Your business can use RCS messaging to keep customers informed and nurture long-lasting relationships, driving sales and customer loyalty.
But adopting RCS messaging has been a slow process. Although Google has led the RCS rollout by collaborating with mobile carriers and Android smartphone companies, RCS is not yet a universal messaging protocol. Since 70% of smartphones use Android and can’t use iMessage, implementing RCS as a seamless messaging protocol will allow brands to reach more users with a rich experience.
Integrate Your Conversational Channels With CM.com’s CPaaS
RCS messaging can bring the best features of popular messaging platforms to every phone. From rich media to verified business profiles, RCS for marketing will allow you to engage with customers like never before.
CM.com’s Mobile Marketing Cloud is the only omnichannel customer engagement solution that includes mobile messaging channels like SMS, RCS, and WhatsApp, delivering a superior customer experience to increase engagement and drive conversion.
In addition, our unified Communications Platform-as-a-Service (CPaaS) provides your customers with on-the-go access to your business via all their favorite conversational channels via our Business Messaging API.
