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Jun 06, 2023
5 minutes read

Unleashing the Power of Instagram: Your Ticket to Winning Fans and Boosting Ticket Sales

In today's lightning-fast world, the quest to capture fans' attention and inspire lasting loyalty remains a key challenge for ambitious event organizers. Developing tactics to boost ticket sales and cut through the noise in this increasingly crowded industry can feel like an uphill battle. But what if we told you there's a game-changing secret to success? Prepare to breathe new life into your social media channels as you embark on a journey to connect with your fans like never before. Read on to discover how Instagram Marketing Messages can revolutionize your event strategy and help you get a competitive edge.

Esmee Spaan
Esmee Spaan,
Product Marketer Ticketing

Excite and Engage With Conversational Marketing

Introducing conversational marketing: a pioneering approach to boost ticket sales, enhance the fan experience, and skyrocketing social media engagement. You can foster a stronger connection by offering personalized, real-time fan interactions. And with 24/7 contact on preferred channels, fans can access information whenever needed.

Top-notch conversational marketing tools generate valuable data insights to tailor marketing strategies based on attendees' preferences and behavior.

Supercharge Your Social Media Presence

Let's face it, although email marketing is still very effective, it has lost some of its charm in recent years, and organic reach on social media is also declining. But fear not, social media remains a powerful platform to engage with your target audience, particularly through Instagram Messaging. In fact, while the average open rate for email is just 21%, Instagram Messaging offers a whopping 88% open rate and a 56% click-through rate!

If that sounds good, you’re going to love the next bit. To complement your email communication, Instagram has levelled up with Marketing Messages! Event organizers can now send regular updates, promotions, and more to opted-in fans, right at the point when it will create the most impact. This feature meets your fans where they are, boosting conversion rates through personal, one-on-one conversations on their favourite channel—plus its mobile-friendly and privacy-conscious. It's a game-changer for generating buzz and engaging customers on an ongoing basis. Messages can be sent at different intervals and serve a variety of purposes, such as promoting deals and driving re-engagement.


Extend your reach on Instagram beyond organic posts, which are only viewed by 10% of your followers.

Maximize Upsell Opportunities, Minimize Sales Pitches

Today’s fans, particularly the aforementioned Gen Z and Millennials, simply don’t respond to aggressive sales tactics. Conversational marketing offers a unique opportunity to upsell without the sales pitch, subtly promoting additional products or services without bombarding your customers with sales messaging. By building authentic relationships and delivering relevant content, you can create meaningful touchpoints that accelerate sales, deepen engagement, generate leads, and create loyal advocates.

Did we also mention that this approach significantly reduces your advertising expenses? So, it's a win-win situation for both you and your fans.

Get Personal

Fans want to feel special, not just another face in the crowd or email on a subscriber list. So why not utilize the power of your customer data to create personalized messages and offers that align with each person’s needs?

With Instagram Marketing Messages, you can instantly connect with your fans on a deeper personal level. Better still, all this valuable customer data can be stored securely and compliantly in our Customer Data Platform. The CDP consolidates all the data and creates unified customer profiles, so you can automate your marketing processes, including sending automatic pre-set messages through Instagram Messaging.

This data gives you valuable insights into purchase history, patterns, and preferences so you can send fans unique codes, exclusive promotions, or even surprise discounts to show you value, understand them, and reward them for their loyalty.

Say goodbye to generic ads and hello to meaningful interactions. Show your fans that you care about their needs, and watch their loyalty and engagement soar.


Peak and Deploy at the Right Moments

As you know, timing is everything in the event industry, so deploying fan communications at the right moment is key. You can boost ticket sales and enhance attendee engagement by strategically peaking through the appropriate channels, communicating at the optimal time, and keeping fans connected throughout the year. Here's how:

Exclusive Content: Send out tantalizing content that builds anticipation and keeps fans hooked. Tease them with behind-the-scenes footage, artist interviews, or sneak peeks to generate excitement and create a sense of exclusivity.

Pre-Registration Alert: Give visitors a heads-up about the opportunity to pre-register for the event. This creates a fear of missing out (FOMO) and allows them to secure their spot before ticket sales officially begin, fostering a sense of exclusivity and making them feel special.

Ticket Sales: Build suspense and create a buzz by announcing the start of ticket sales. Make it an event in itself, emphasizing limited availability or early bird discounts to drive immediate action and ticket purchases. By integrating in-chat purchases, you simplify ticketing and offer a uniquely seamless transaction within the same conversation.

Line-up Reveals: Generate excitement by gradually unveiling the event's line-up. Share artist announcements one by one, building anticipation and enticing potential attendees with a star-studded roster.

Upsell Opportunities: Offer additional upsell opportunities, such as merchandise or VIP experiences, to enhance the event experience and increase revenue. Promote these exclusive offers to interested fans to maximize their engagement and create added value.

Exclusive Event App: Provide fans with a link to your exclusive event app. The app can offer features like personalized schedules, interactive maps, and exclusive content, enhancing the overall event experience and keeping attendees engaged and informed.

Backstage/Locker Videos: Share captivating backstage or locker room videos, giving attendees a glimpse into the behind-the-scenes action. This insider content fosters a connection between the event and its audience, creating a sense of involvement and excitement.

Make Sure Your Events Are the Hottest Tickets in Town

It’s time to supercharge your fan experience with Instagram Marketing Messages via! Build stronger relationships and personal connections with ease, using a platform your fans already know and love.

Drive conversions and re-engage interested fans by sending them exclusive updates, discounts, and exclusive targeted offers. Don’t miss out on Instagram Marketing Messages! Upgrade your fan experience, fuel excitement, boost ticket sales, and gain a competitive edge today!

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Esmee Spaan
Esmee Spaan,
Product Marketer Ticketing

Focuses on understanding the needs and behavior of target groups and trends within the market to ensure that our story and solutions are optimally aligned.

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