In spite of what some may have predicted, mobile use keeps increasing fast. According to Statista, the number of mobile phone users worldwide is to grow to 4.77 billion in 2017. Therefore, mobile messaging has become the primary tool for many marketers to reach consumers. However, as technology keeps evolving in a fast pace, so do the expectations of mobile users. If you want to keep meeting those expectations, you’d better be aware of the trends in mobile.