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Jun 29, 2023
4 minutes read

Smooth Payments for the Ultimate Dutch Grand Prix Experience

What is needed for the best Formula 1 Heineken Dutch Grand Prix experience? A good, fair race of course. Racers who are on top of their game? Good food and a nice cold beer? All the above are true. But there are also unseen factors that contribute to a great day at the Dutch Grand Prix. Payments during an event are seen as a given, a necessary evil perhaps, but they can truly make or break the experience for a visitor. Learn more about our Payments solutions at the Dutch Grand Prix and how they contributed to this awesome event.

Payments are a very important part of almost all events. Smooth operations and transactions are commonly expected by visitors, and should you not meet these expectations, it may negatively affect the experience of the event itself. And not just on the event day itself. Payments are also part of the first impression! As we all know, you only get one chance to make a good first impression, so make it count.

Good First Impressions

Imagine that you, an enthusiastic Formula One fan, have been looking forward to the Dutch Grand Prix for almost a year now. You can’t wait to get your hands on a ticket and as soon as they become available online, you head over to the website to order one. At this point, what would enhance your experience even more? That’s right! A smooth payment process with relevant and trusted payment methods. Get your tickets without any hassle and pay online via iDEAL or credit card.

High Volumes, No Stress

Events such as the Formula 1 Heineken Dutch Grand Prix, are high-volume events for Payments. Of course, there will be transactions throughout the entire event day, but sales will peak during the breaks. When the racers clear the tracks and the music starts playing, it is guaranteed that more than half of the tribunes will flood towards the vendors for a nice cold beer, something to munch on, or perhaps even a ride on the Ferris wheel. If the payment processes are anything other than smooth and seamless, it will create lines, discomfort, and grumpy visitors. And that will then negatively impact the customer experience.

For the Dutch Grand Prix, we’ve employed our trustworthy cash register software and fast SUNMI Terminals to help process the payments of the vendors. SUNMI terminals run on an Android OS and are therefore very flexible in use, even in combination with other software the vendors might have. This will ensure that the payments landscape is ready for those big crowds.

CM.com Cash Register

Be Prepared, Be Ready

Oh no, is anything hindering the payment flow? Don’t worry! Good organization means having a fallback plan! With our SoftPOS solution, no traditional hardware is needed. It allows vendors to easily convert an Android device (PDA, smartphone, or tablet) into a secure payment terminal. The app is affordable, easy to use, and therefore accessible for merchants of all sizes.

The SoftPOS solution will also be installed on the phones of the technical services on site. In the event of unforeseen issues, technical services are ready to jump in and manage the payments to maintain the flow of the event and to make sure that the experience for its visitors remains optimal.

Soft POS Payment

Payments with a Passion for Performance

With the (custom) CM.com payment solutions we deploy during the Dutch Grand Prix, we hope to create the ultimate customer experience. Every transaction, from buying tickets to buying a nice cold beer, we will handle your transactions. Our payment systems are ready to perform above and beyond to make this incredible event even better! And Payments are not the only service we provide for the Dutch Grand Prix! Interested to know what else we do? Read our Whitepaper or contact us for our full Dutch Grand Prix story.

Discover how the Formula 1 Heineken Dutch Grand Prix & CM.com create the ultimate fan experience

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Christel Brouwers
Copywriter at CM.com. Passionate about language and getting CM.com’s message out there. Shares content about CPaaS, Payments and more.

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