previous icon Back to blog
Nov 06, 2018
3 minutes read

Do You Think SMS is Dead? Guess Again!

SMS is something we all know. It has been part of our lives for decades. Therefore, SMS might come across as old, but it has found a renewed purpose. It might potentially change the way we text forever. Let’s see how we get to SMS 2.0.

SMS 1.0 

The very first SMS was sent in 1992. The most well-known usages of SMS are the notifications we get. Your dentist appointment, order delivery statuses and Two-factor Authentication, all directly sent to your mobile phone. But perhaps you’ve once received your festival tickets through SMS just before the start of the event or received the latest sales items of your favorite store? SMS has the power to deliver the right information at the exact time you need it most. No need to go looking through 5.000 messages, to find the message you are looking for. Plenty of possibilities with SMS 1.0, though in this day and age it would be nice to be able to add rich content. 

SMS 1.1

When you combine SMS with a mobile landing page, you can send messages beyond the initial 160-character. Use this too, for example, attach the festival tickets the recipient has bought. Send this the morning of the event and add directions to the nearest entrance. Or promote your store’s relevant SALE items or latest arrivals. Include a link to your webshop for instant shopping. As you can see, mobile landing pages elevate your SMS to a whole new level. Adding rich content like videos, QR codes or surveys to your mobile-friendly page offers a whole world of extra possibilities. 

pages-platform-page-builder

SMS 2.0

Though that’s not all. Right now, we are reinventing SMS, as SMS will turn into RCS. RCS stands for Rich Communication Services, adding rich content to your SMS app. At this moment, this is still a work in progress, but imagine using SMS like you use your WhatsApp or Viber. RCS is going to change the way we SMS and take communication with customers to a whole new level. What is this going to look like? 

Also read: RCS: Busting the 5 biggest myths

For starters, you will be a verified sender, which will gain the trust of your customers as they will know who is reaching out to them. You will be able to add rich content like pictures, GIFs, audio, and even video. Compatible with all Android phones and offered by all providers, you will be able to inform, instruct, and promote with a complete range of tools. Engaging with your customers like never before. 

rcs-messaging-payment

Also read: RCS vs. SMS Messaging: A Comparison >

To manage these new conversation flows, you will even have the possibility to implement chatbots for support, automate your calls, and use live chats. You can use all these features to increase your conversion rate. And instead of simply measuring your click rates in SMS or email, you can now truly get in touch with your customer.

Are you ready to exceed customers’ expectations? SMS 2.0 is coming your way!

Was this article interesting?
Share it!
CM.com
connects tens of thousands of companies with millions of consumers via their mobile phone each day. Behind the scenes, from our innovative platform, CM.com makes sure companies can use these millions of messages, phone calls and payments to become part of people’s lives.

Latest Articles

SMS Customer Service
Mar 11, 2024 • SMS

Optimize the Customer Experience with Valuable Insights and Direct Live Support via SMS

Add SMS to your contact center and help your agents to connect with your customers on the most reliable channel. Tackle more conversations at a time without losing that important personal touch, and gain valuable insights with streamlined SMS feedback surveys to enhance customer satisfaction rates.

sms-vs-mms-vs-rcs
Feb 08, 2024 • SMS

SMS vs MMS - What is the Difference?

There are many different ways to send text messages, and the various names and acronyms may start to feel daunting. In this blog, we'll tell you everything about SMS and MMS.

sms-in-ecommerce
Feb 07, 2024 • SMS

SMS for eCommerce - Create a Successful eCommerce Strategy With SMS

Want to grow your business? Then customer contact is key. Now that everybody and everything is connected to each other via those powerful little computers in our hands, the way you communicate with customers is becoming increasingly important for your succes. Read all about how you can use SMS to elevate your customer contact, drive sales and create that loyal customer base.

how-popular-is-sms
Feb 07, 2024 • SMS

How Popular Is SMS in 2024 and What Is Its Added Value for Business?

SMS is one of the oldest text messaging services, and the rise of instant messaging apps definitely made a dent in SMS traffic. Contrary to the newer apps with their rich features, SMS is quite basic in its features- plain text messages, not fluff, and a character limit of 160. Regardless, SMS is still one of the most impactful communication channels today. Read all about SMS statistics and its continued value to modern business communication.

drive-engagement-and-convert-your-conversations-with-whatsapp-carousel
Feb 01, 2024 • WhatsApp

Drive Engagement and Convert Your Conversations With WhatsApp Carousel

Are you already talking to your customers on WhatsApp? You really should! WhatsApp Business Platform, the business communication platform of one of the most popular messaging channels in the world today, has a wide selection of powerful engagement tools to enhance customer communication and boost sales. And they've added another innovative feature under their belt: WhatsApp Carousel.

WhatsApp vs Facebook Messenger
Jan 17, 2024 • Instant Messaging

WhatsApp vs Facebook Messenger: Which Messaging Channel is Best for What?

WhatsApp and Facebook Messenger are both established messaging channels for customer engagement. But what are the differences? Which advantages does each channel have for what business use case? Let's dive into the details

WhatsApp vs SMS: A Comparison For Businesses
Nov 30, 2023 • SMS

WhatsApp vs SMS: A Comparison For Businesses

WhatsApp and SMS are both immensely popular messaging channels. Both have their own unique traits, use cases, and added business value. We probably all acknowledge this, but what are the differences between these two exactly? What are the similarities? And more importantly, which one will add the most value to your business? In this blog we'll dive into the world of WhatsApp vs SMS.

mfa-sso-blog-hero
Nov 06, 2023 • Authentication

MFA/2FA vs. SSO: Navigating the Digital Security Landscape

In today's interconnected world, the importance of robust digital security cannot be overstated. As businesses and individuals grapple with increasing cyber threats, the choice of security measures becomes crucial.

live-meta
Oct 31, 2023 • SMS

Why SMS Remains as Essential as Ever for Black Friday

One might assume that SMS has lost relevance in an era dominated by popular messaging channels such as WhatsApp and Instagram. However, when it comes to Black Friday, one of the most anticipated shopping events of the year, SMS remains as important as ever. While consumers are bombarded with emails, push notifications, and social media advertisements, the humble SMS message, with its 98% open rate, often cuts through the noise and connects businesses with eager shoppers.

Is this region a better fit for you?
Go
close icon