previous icon Back to blog
Nov 06, 2018
4 minutes read

Go Beyond 160 Characters in SMS Marketing

Mobile marketing no longer limits you to 160 characters. You can now increase conversion and customer engagement via mobile. Go beyond the 160 characters limitation of SMS and add a rich mobile landing page. Learn just how mobile offers more opportunities than you might expect with our 7 secrets to successful SMS marketing campaigns.

1. Attractive SMS Campaigns

Unless you want to overload your audience with tons of messages, you will have to limit your SMS message to the 160 characters of one SMS. This means finding a creative use for the limited space to get your message across. A great way to do this, is by adding a URL link to a rich mobile landing page as addition to your campaign. This is a great opportunity to stand out from your competitors and increase conversion rates.

2. Clear Call to Action (CTA)

What do you want the receiver of your message to do after reading your carefully thought-out SMS campaign? Invite your receiver to click on the hyperlink in the SMS to go to a mobile landing page and convert there. Make sure the goal of your message is reached by explicitly triggering an action from your receiver on that page. 

A list of things to consider when creating the Call to action (CTA) on your landing page to persuade the visitor to click:

  • Use one single CTA
  • Avoid distracting navigation links
  • Match the visitor’s intent and message in SMS
  • Show the CTA above the fold
  • Write a descriptive CTA (not: “next, shop, continue”) but: “take the quiz, view mattresses, buy now”
  • Use encapsulation and color contrast to make the call-to-action stand out
  • Make CTA’s benefit-oriented (what’s in it for me?)

3. Offer Exclusivity

If your offer is available to all customers, the offer will have no added value to the receiver. Make sure the receiver has a clear reason not to unsubscribe from your SMS list. Therefore, it is important to always let him know he has just received an exclusive offer. You can choose to -for example- add the word SMS to the discount code or by stating this is a VIP-only offer. Or you can choose to add a personalized bar/QR code to the landing page.

SMS-conversionblock

4. Personalize Your SMS campaigns

Because SMS campaigns are such a powerful tool, your company is not the only one asking for your customer’s attention via this channel. Your message should be worth the read. Therefore, personalization is crucial. There are several ways to successfully personalize a message to increase its value. Consider adding the name of the receiver, using merge tags regarding locations or previous purchases. Adding your own name isn’t a bad idea either. 

5. Interaction

Nowadays, there is no need for your mobile marketing campaign to be one-way. If you use the right sender name, you can easily enable the receiver to send a reply to your campaign. This way, you can have an actual conversation with your audience. This will not only make your company more approachable, which can be of great influence on brand loyalty. Also, it will allow you to receive feedback and ask questions, giving you the insights to take your business to the next level.

delivery alert customer service

6. Questions and questionnaires

As a very accessible communication tool, SMS combined with a landing page is most suitable for sending out questions and questionnaires. You can easily enrich your mobile landing page with a form with relevant questions and analyze the results of your questionnaire. 

7. Timing and frequency

A final but not unimportant point is timing. You can imagine that, if you send out carefully thought out SMS campaigns at the wrong time, this is a waste of time, money, and effort. Therefore, you need to make sure you know what time is best for your target audience

It is not just in regards of timing that the perfect SMS campaign depends on your target audience. Don’t hesitate to experiment a little with all the mentioned variables and keep a close eye on results such as open ratio and click rates. You’re able to create a mobile landing page and track multiple links and analyze the conversion of your page in detail. The analysis will tell you what messages are most effective for your target audience. 

Do you need help creating a successful SMS marketing campaign?

Was this article interesting?
Share it!
CM.com
connects tens of thousands of companies with millions of consumers via their mobile phone each day. Behind the scenes, from our innovative platform, CM.com makes sure companies can use these millions of messages, phone calls and payments to become part of people’s lives.

Latest Articles

SMS Security
Apr 18, 2024 • Security

Secure Your Business With SMS OTPs and Alerts

In the current digital era, technological and online advances are rapidly growing, creating new ways for businesses to engage their customers. Unfortunately, where there is growth, there will be criminals trying to steal some of the profits. Protecting business data, customer information, and online accounts is a priority for every modern business. SMS security can help protect your business and your customers from online fraud and cyber crime.

SMS Customer Service
Apr 08, 2024 • SMS

How to Effectively Use SMS for Late Payments

Organizations face a significant challenge in effectively managing overdue payments and cash flow in a positive light with customers. To collect payments while keeping relationships intact and increasing engagement, SMS has emerged as a powerful, efficient and convenient tool for both businesses and customers. In this blog, we’ll explore how to effectively use SMS for late payments, highlighting its benefits and best practices.

SMS Customer Service
Mar 11, 2024 • SMS

Optimize the Customer Experience with Valuable Insights and Direct Live Support via SMS

Add SMS to your contact center and help your agents to connect with your customers on the most reliable channel. Tackle more conversations at a time without losing that important personal touch, and gain valuable insights with streamlined SMS feedback surveys to enhance customer satisfaction rates.

SMS Appointment Notifications
Mar 05, 2024 • SMS

Streamline Your Business to Success with SMS Notifications

Appointment no-shows, delivery delays, abandoned online shopping carts, late payments - all of the above can be quite the headache for many businesses. SMS notifications offer a solution.

sms-vs-mms-vs-rcs
Feb 08, 2024 • SMS

SMS vs MMS - What is the Difference?

There are many different ways to send text messages, and the various names and acronyms may start to feel daunting. In this blog, we'll tell you everything about SMS and MMS.

sms-in-ecommerce
Feb 07, 2024 • SMS

SMS for eCommerce - Create a Successful eCommerce Strategy With SMS

Want to grow your business? Then customer contact is key. Now that everybody and everything is connected to each other via those powerful little computers in our hands, the way you communicate with customers is becoming increasingly important for your succes. Read all about how you can use SMS to elevate your customer contact, drive sales and create that loyal customer base.

how-popular-is-sms
Feb 07, 2024 • SMS

How Popular Is SMS in 2024 and What Is Its Added Value for Business?

SMS is one of the oldest text messaging services, and the rise of instant messaging apps definitely made a dent in SMS traffic. Contrary to the newer apps with their rich features, SMS is quite basic in its features- plain text messages, not fluff, and a character limit of 160. Regardless, SMS is still one of the most impactful communication channels today. Read all about SMS statistics and its continued value to modern business communication.

drive-engagement-and-convert-your-conversations-with-whatsapp-carousel
Feb 01, 2024 • WhatsApp

Drive Engagement and Convert Your Conversations With WhatsApp Carousel

Are you already talking to your customers on WhatsApp? You really should! WhatsApp Business Platform, the business communication platform of one of the most popular messaging channels in the world today, has a wide selection of powerful engagement tools to enhance customer communication and boost sales. And they've added another innovative feature under their belt: WhatsApp Carousel.

Ads That Click to WhatsApp
Jan 17, 2024 • Marketing

Ads That Click to WhatsApp: What Are They and What Are the Benefits?

Successful marketing means creating personal and conversational experiences for your customers. And what better place to meaningfully connect to your customers than on their favorite social media platforms and channels such as Facebook, Instagram and WhatsApp? With ads that click to WhatsApp, aka click-to-chat WhatsApp ads, you can offer your customers the direct and personal engagement that they crave. Read all about it!

Is this region a better fit for you?
Go
close icon