Did you know that marketers miss between 10% and 30% of crucial data in Google Analytics and Meta?
Discover why and how TraceDock can help to recover this marketing data while respecting consumers' privacy in our animation video.
In a privacy-friendly way, via the following plug-and-play solutions.
Ad blockers and browsers like Safari and Firefox prevent Google Analytics from working correctly on your website.
Recover data in a privacy-friendly way with First-party Data Collection.
Changing cookie laws mean some websites can’t place a cookie if a user rejects consent. Preventing Google Analytics from working correctly.
Recover your data with Cookieless Data Collection.
Tracking transactions via client-side events for Google Analytics and Meta via 'thank-you' pages is inaccurate.
Get improved attribution data through Server-side Transaction Tracking.
The current state of analytics means you’re missing out on a lot of data. To figure out how much, consider these three questions.
Safari caps marketing-related cookies to 24 hours.
As a result, after 24 hours, returning visitors will be addressed as “new visitors” in your analytics platform.
Ad blockers and browsers with tracking prevention block data sent to Google Analytics.
Visitors' behaviour on your website is not visible and thus not usable for marketing purposes.
Since the iOS 14.5 update, Analytics sees the in-app and default Safari browsers as two different browsers.
Therefore, marketers can't see from which channel the successful purchase came.
Safari caps marketing-related cookies to 24 hours.
As a result, after 24 hours, returning visitors will be addressed as “new visitors” in your analytics platform.
Do the checkAd blockers and browsers with tracking prevention block data sent to Google Analytics.
Visitors' behaviour on your website is not visible and thus not usable for marketing purposes.
Do the checkSince the iOS 14.5 update, Analytics sees the in-app and default Safari browsers as two different browsers.
Therefore, marketers can't see from which channel the successful purchase came.
Do the checkTraceDock is a first-party data collection point that runs on your subdomain.
Works in parallel to your Google Analytics (or Tag Manager).
Sets a server-side & first-party HTTP cookie to 180+ days expiration date.
TraceDock enriches the platforms you already use and does not store any data.
Recover that data in a privacy-friendly way via a plug-and-play solution.
TraceDock retains crucial data while respecting consumers’ privacy.
Online specialists can still get the data they need, but in a privacy-friendly way.
More about privacyMerkle needed a solution that would close the missing first-party data gaps and was flexible enough to accommodate their client’s different situations.
With TraceDock they solved this.
Download customer storyWe are proud to work closely with online marketing agencies and consultancies that are always looking for opportunities to improve their already outstanding services.
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Safari vs. Chrome
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