Due to the advent of ad blockers, browsers with tracking prevention, and privacy legislation, marketers are missing between 10% and 30% of their attribution data in Google Analytics and Facebook.
TraceDock lets you recover that data in a privacy-friendly way, via a plug-and-play solution.
Most browsers with tracking prevention (such as Firefox, Microsoft Edge and Samsung Internet) block all data towards Google Analytics. Safari’s Intelligent Tracking Prevention (ITP) is a little different: it limits cookies to 1 to 7 days, and after that period any returning visitors are identified as new visitors.
In other words, tracking prevention means your marketing data is no longer accurate. Which results in not having a clear view of what’s working, and what's not.
TraceDock solves this via a first-party integration working in parallel to Google Analytics to ensure correct attribution and privacy-friendly data.
Cookie laws (relevant in some countries like Denmark) mean some websites can’t place a cookie if a user rejects consent. This prevents Google Analytics from working properly.
If a user rejects consent, TraceDock uses a server-side hash instead of client-side cookies for irreversible (one-way), thus anonymised and privacy-proof data. Enabling you to get complete insights in attribution modelling and user journeys.
Current e-commerce transactions rely on client-side events on “thank you” pages, resulting in incomplete customer journeys and measurement differences in reported revenue in Google Analytics and Facebook.
TraceDock removes the measurement error by connecting transaction data with session data, resulting in correct attribution data in Google Analytics and Facebook.
The current state of analytics means you’re missing out on a big chunk of your data. To figure out how much, consider these three questions.
All commercial first-party cookies have a limited lifetime of 1 to 7 days in Safari. As a result, it's not possible to attribute long customer journeys on Safari to the correct (paid) source.
Current (enhanced) e-commerce events are not accurate due to a mix of tracking prevention and client-side transaction tracking.
Current e-commerce transactions rely on client-side events on “thank you pages”, which results in broken customer journeys and inaccurate revenue attribution to your paid marketing efforts.
All commercial first-party cookies have a limited lifetime of 1 to 7 days in Safari. As a result, it's not possible to attribute long customer journeys on Safari to the correct (paid) source.
Analyse nowCurrent (enhanced) e-commerce events are not accurate due to a mix of tracking prevention and client-side transaction tracking.
Analyse nowCurrent e-commerce transactions rely on client-side events on “thank you pages”, which results in broken customer journeys and inaccurate revenue attribution to your paid marketing efforts.
Analyse nowTraceDock reveals an over 10% more users and revenue that where previously lost in our analytics platform. This allows us to optimise our ad spend in Google Ads and Facebook more efficiently and achieve a higher return on investment.
Simon Vreeman, Growth Marketing Manager at VanMoof
TraceDock results in a significant uplift in traffic that we measure in Google Analytics which allows us to manage our online marketing conversion campaigns even more precisely whilst respecting our user’s personal data and privacy intent.
Hans de Bruin, Manager Online Marketing at Independer
Now Sanitairwinkel is not reliant solely on Google Analytics, we can track all transitions via the server and know that our core website analytics are always correct. There’s no more guesswork involved and we can plan our marketing activities, and budget, with confidence.
Jaap Melchels, Team Lead Online Marketing at Sanitairwinkel
If you are serious about your customer data and spend a lot of time and money on digital marketing channels, you always need accurate data to support and inform your strategy and budget. TraceDock helps you get that information so you can make more accurate budget decisions.
Martijn Scheijbeler, VP of Marketing at RVshare
As Business Intelligence (BI) at Greetz, our goal is to relate each transaction to the channel it originated. It is frustrating to see how transactions are pushed into ‘direct’, sometimes up to 30 to 40%. With TraceDock we attributed 30% of our traffic more accurately.
Bouke Plat, Head of E-Business Intelligence at Greetz
TraceDock retains crucial data while respecting consumers’ privacy.
Online specialists can still get the data they need, but in a privacy-friendly way.
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