tracedock icon

First-party data collection tool

Accurate privacy-friendly marketing data for Google Analytics and Facebook.

tracedock hero medium

Base your advertising decisions on correct data

Did you know that marketers miss between 10% and 30% of crucial data in Google Analytics and Meta?

Discover why and how TraceDock can help to recover this marketing data while respecting consumers' privacy in our animation video.

Check How Much Data You Miss >

A few of our happy customers

Recover your marketing data In Google Analytics and Meta

In a privacy-friendly way, via the following plug-and-play solutions.

Check how much data are you missing?

The current state of analytics means you’re missing out on a lot of data. To figure out how much, consider these three questions.

Safari caps marketing-related cookies to 24 hours. 

As a result, after 24 hours, returning visitors will be addressed as “new visitors” in your analytics platform.

Do the check

Ad blockers and browsers with tracking prevention block data sent to Google Analytics.

Visitors' behaviour on your website is not visible and thus not usable for marketing purposes.

Do the check

Since the iOS 14.5 update, Analytics sees the in-app and default Safari browsers as two different browsers.

Therefore, marketers can't see from which channel the successful purchase came.

Do the check

What's unique about TraceDock

user fill icon
First-Party Data

TraceDock is a first-party data collection point that runs on your subdomain.

switch icon
Hybrid Set Up

Works in parallel to your Google Analytics (or Tag Manager).

security icon
Server-Side Cookies

Sets a server-side & first-party HTTP cookie to 180+ days expiration date.

show icon
We Don't Store Data

TraceDock enriches the platforms you already use and does not store any data.

code icon
No Coding Required

Recover that data in a privacy-friendly way via a plug-and-play solution.

Preserve consumers’ privacy

Preserve Consumers’ Privacy

TraceDock retains crucial data while respecting consumers’ privacy.

Online specialists can still get the data they need, but in a privacy-friendly way.

More about privacy

Download partner story - Merkle

Download Partner Story - Merkle

A long-term partnership based on trust

Merkle needed a solution that would close the missing first-party data gaps and was flexible enough to accommodate their client’s different situations.

With TraceDock they solved this.

Download customer story
A few of the TraceDock partners -

The power of partners and TraceDock

We are proud to work closely with online marketing agencies and consultancies that are always looking for opportunities to improve their already outstanding services.

Is this region a better fit for you?

close icon