We believe that end-user trustworthiness determines whether digital information technology maintains or relinquishes its right to exist.
Therefore, we endorse the use of browsers with tracking prevention and ad blockers that enable internet users to block unwanted advertising or track users across the internet.
However, the ability to deliver privacy-neutral marketing data is also limited by these technologies, which is key for marketers to build better marketing campaigns.
Our mission is that marketers can do their jobs without compromising the privacy of their end-users, by enabling non-sensitive data to still get through.
To remove the impact on the users' privacy that use browsers with tracking prevention or ad blockers, we take multiple measures:
As such, we strike a balance between a marketer's interest in acquiring visitor information and the privacy of website visitors, making it fully compliant with the POPIA, GDPR and CCPA.
All data collected from users using browsers with tracking prevention or ad blockers will be anonymised before sending it to analytics endpoints. Therefore, enabling marketers to work with anonymous data without infringing on the privacy of users.
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