The Rent Company, founded in The Netherlands, is a leading European education ICT-supplier. With the mission “grant everyone access to digital education”, the company offers affordable full-service school laptops and tablets, and helps schools to manage their IT-infrastructure.
The Rent Company, founded in the Netherlands in 2004, is a leading European education ICT supplier with the mission to make digital education accessible and affordable for every student. They unburdening schools' IT teams.
Partnering with CM.com, they have implemented AI-driven solutions and chatbot automation to streamline customer service, efficiently managing peak traffic and providing 24/7 self-service options. Currently, they support over 450,000 students across more than 1,500 schools in the Netherlands, Belgium, the United Kingdom, and Italy.
Renowned for its innovative business model and direct personal service, The Rent Company unburdens schools’ IT teams while navigating the extreme seasonality of the education sector. Customer service requests can spike by a factor of 100 at the start of each school year, with peak traffic on Monday mornings between 08:00 and 10:00. Every parent will recognise this: when issues arise with your kids, like not being able to attend their lessons due to a problem with their laptop, you want immediate action.
Scaling internationally brought new challenges, including managing diverse school systems and cultural differences across five different languages. Ensuring seamless, multi-generational communication via phone, email, WhatsApp, and live chat was critical to maintaining consistent customer experiences.
Through its partnership with CM.com, The Rent Company streamlined operations and improved service delivery. Our integrated solutions such as the AI Cloud and Mobile Service Cloud enabled efficient multi-channel communication with students and their parents. In 2023, The Rent Company launched its chatbot, Chip, powered by CM.com technology, to manage peak traffic and deliver personal 24/7 self-service options to parents. Chip handled over 100.000 parent queries in its first year directly, drastically reducing wait times by enabling parents to resolve routine issues through automated integrations with the company’s own webshop and self-service portal. Mobile Service Cloud seamlessly redirected complex inquiries to the customer service team, maintaining fast and personalised responses.
In 2024, The Rent Company began utilising our Gen AI Assistant, which supports customer service employees by summarising chat conversations and suggesting appropriate responses. Due to its seasonality, The Rent Company needs suppliers to provide dedicated points of contact, as there is one big annual learning curve. CM.com delivered on this - and grew with the company through time.
In 2025, The Rent Company plans further investments in customer support, including chatbot Chip and AI-driven operational enhancements, ensuring schools, parents, and students receive the highest level of service. By leveraging the Mobile Marketing Cloud to map the entire customer journey, the company aims to create a seamless experience that supports uninterrupted learning. As it scales to serve Europe’s 37 million secondary school students and over 100 million young adults within the age of 10 to 22 years old, The Rent Company remains steadfast in its mission to give every student access to digital education. CM.com is happy to partner with The Rent Company in the coming years, enabling European schools to focus on what matters most: quality education.
The Rent Company uses Conversational AI Cloud to support automated, AI-driven customer interactions via chatbot Chip.
The Rent Company uses Mobile Marketing Cloud to map the entire customer journey and create a seamless experience.
The Rent Company uses Mobile Service Cloud to enable seamless multi-channel communication via phone, email, WhatsApp, and live chat.
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