previous icon Back to blog
Mar 21, 2023
4 minutes read

Implementing Large Language Models and Generative AI, CM.com’s first features

Today CM.com has introduced a major release for its Conversational AI Cloud and Mobile Service Cloud. In our Conversational AI Cloud, we introduced generative AI for generating conversational content and completely overhauled the way we do intent classification, further improving Conversational AI Cloud’s multi-engine NLU. Meanwhile, our teams have been working hard to introduce conversation summaries in CM.com’s Mobile Service Cloud.

Brechtje van Houtum
Brechtje van Houtum,
Content Marketer

Our last article discussed a few use cases around Large Language Models and Generative AI for our products. Today we are launching the first implementations. Let’s see what we implemented and what the advantages are.

Conversational AI Cloud

CM.com’s Conversational AI Cloud has always been a product that enables businesses to easily automate their conversational flows. We’ve primarily targeted business users and tried to make their lives easier. Ensuring they can spend time doing the things that matter instead of the busy work involved when setting up and managing a conversational AI platform.

With release 4.8, CM.com introduces generative AI, a full overhaul of its intent classification recognition engine, and how it’s embedded into the product’s multi-engine NLU, automated testing, and several other changes.

  • Generative AI

    Instead of manually adding utterances to train the model, generative AI generates new training data. This helps improve the intent model's accuracy, precision, and recall. It can generate an entire intent model of intents, descriptions, and utterances. It can help synthesize new examples, aiding conversation designers in the creative process required to increase the diversity of the training data and help to overcome any biases in the original data set.

  • Quality Control & Monitoring

    Conversational AI Cloud now allows its customers to define a test dataset and their training dataset. This dataset calculates precision, recall, and F1-score on each training cycle, instantly showing you the result of your changes and allowing for precise fine-tuning of your model to match your conversational goals.

  • Multi-engine NLU

    Further pushing the collaboration and benefit from Conversational AI Cloud’s intent classification engine and entity-driven rule-based recognition engine. Customers can now leverage the strengths of rule-based recognition in their intent classification model to ensure their end-users get the best contextual answer.

Ultimately, there is no replacing experienced conversation designers, customer insights, and real end-user interactions to drive NLU optimizations. We hope our generative AI will help our customers in the creative process and allow them to go live faster and iterate better.

Mobile Service Cloud

For our Mobile Service Cloud we’re always thinking of ways to improve our customers’ (and their agents) lives. Ways to increase efficiency and quality and reduce cognitive load on our customers is how we offer value to their business and enable our customers to focus on what matters, their customers and their experience.

With this release of Mobile Service Cloud, we’re introducing our first AI-powered feature: conversation summaries. Currently, when an agent receives a conversation in their agent inbox they have to read through the intake and, even worse the entire conversation between their customer and their chatbot. As of this release, agents will receive a summary of the conversation between the bot and the customer. The agents can get up to speed faster and provide a better and more timely first response. Any minor improvement in first response time is also correlated to a higher satisfaction rate, expressed in NPS, CSAT, or CES.

What are the most important advantages of these changes?

With these updates to our Mobile Service Cloud and Conversational AI Cloud, we’ve delivered on our promise to:

  • Reducing customer time to value in our Conversational AI Cloud: whether you’re a new customer just starting out with setting up your intent classification model or an existing client looking to expand your conversational use cases. Our generative AI will help you along and make the creative process as smooth as possible.

  • Reduce agents’ average handling time and time to first response by leveraging Large Language Models to summarize conversations and deliver value for our customers.

  • Improve our recognition by combining the strengths of Conversational AI Cloud’s multi-engine NLU to leverage rule-based control flows in our intent classification engine. Providing our customers’ business users with the ability to easily define, manage, and improve conversational flows.

  • Ensure recognition quality and consistency over time and across training sessions. Automated testing and calculating machine learning evaluation metrics such as F1-score, precision, and recall enable fine-tuning and optimization.

Conclusion

We’re excited to present these new AI-powered features embedded into the CM.com platform. CM.com is continuously looking to improve its products and will leverage the power of AI whenever it adds value. As our teams work hard on new use cases, we look forward to sharing more exciting news towards the start of Q2 2023.

Want to use Generative AI in the CM.com platform?

Was this article interesting?
Share it!
Brechtje van Houtum
Brechtje van Houtum,
Content Marketer
logo linkedin icon

Whether it’s developing content strategies or creating social media content, Brechtje is eager to contribute. She spreads CM.com’s message far and wide, stays on top of cutting-edge tech developments, and champions a 'customer first' philosophy.

Latest Articles

blog-conversational-christmas-engagement
Nov 25, 2025 • Messaging

Convert Conversations This Christmas: 5 Use Cases

The holiday season is almost here, and it comes with the perfect opportunity to connect with customers in a personal and meaningful way. Messaging channels like WhatsApp, RCS, and SMS can help you create an unforgettable customer experience this Christmas. In this blog, you’ll discover how these channels can boost satisfaction and drive sales during the busiest time of the year.

Ai governance
Nov 14, 2025 • AI

AI Is Getting Smarter and More Independent. How Do You Stay in Control?

More and more companies are rolling out AI agents that go far beyond generating content or answering simple questions. They handle customer requests, update systems, trigger workflows, and even complete transactions. This brings speed, efficiency, and relief from manual, repetitive work. But once AI starts doing instead of merely assisting, something fundamental shifts. You need more than clever technology. You need a clear way to stay in control of what it does, why it does it, and the limits within which it can operate. This is where AI governance comes in. Not as a tick-box compliance layer, but as a practical foundation that keeps AI predictable, explainable, and safe as it becomes more autonomous.

blog-black-friday-customer-retention
Nov 13, 2025 • AI

From Casual Consumers to Loyal Fans: How to retain customers after Black Friday

Black Friday is a huge shopping event, drawing crowds of eager shoppers hunting for deals. But once the rush fades, the real challenge begins: turning one-time shoppers into returning customers. Customer retention is vital for long-term success, and the period after Black Friday is the ideal moment to turn short-term excitement into lasting relationships. In this blog, you’ll learn how to keep customers engaged and coming back long after the rush is over.

AI-now and future
Oct 28, 2025 • HALO

The Business Impact of Agentic AI: now and in the future

Imagine customer inquiries being answered 24/7 without wait times, automatic updates on delayed orders, or fully digital shopping assistants guiding customers from browsing to purchase. These are just a few examples of what Agentic AI can achieve. In this article, CM.com’s Marketing Lead AI & SaaS, Sander Harryvan, and Product Marketer, Tom Faas, share their insights on where businesses currently stand in adopting Agentic AI, what the next phase looks like, and why Agentic AI will have a profound impact on the way we do business in the coming years.

3 types of AI
Oct 15, 2025 • AI

Unleashing the Power of AI: How Generative, Agentic, and Predictive AI Are Transforming Customer Experience

Artificial Intelligence (AI) has been in development for decades, but the way we use it today has changed dramatically. With the advent of ChatGPT and other applications, AI has suddenly become tangible for the general public. While it was previously used primarily for specific, often invisible applications (think fraud detection in banking or predictive maintenance in industry), it now actively assists in content creation, enhancing customer experiences, and streamlining processes. Within customer experience, three forms of AI are particularly relevant: generative, agentic, and predictive AI. In this article, we’ll break them down and explain how to leverage them effectively.

halo-insurance
Oct 10, 2025 • AI

From Claims to Customer Questions: How AI Agents Help Insurers

The insurance industry is known for its complex processes and heavy administrative load. Fragmented communication, outdated systems, and complicated policy conditions mean that finding the right information or processing changes often takes far longer than it should. AI agents can change that. They answer questions, pull real-time data from internal systems, and seamlessly trigger processes.

blog-halo-real-estate
Oct 02, 2025 • AI

AI Agents in Real Estate: Streamline Inquiries and Deliver a Better Buyer Experience

In today’s competitive global real estate market, agencies are flooded with inquiries on listed properties. Buyers expect instant answers about availability, pricing, and next steps — often outside office hours. For real estate agents, this creates a heavy workload: handling repetitive questions, scheduling viewings, and informing disappointed buyers when a property is already sold or oversubscribed. Without automation and smart workflows, agencies risk being overwhelmed, leading to frustrated buyers and missed opportunities for meaningful interactions. HALO, CM.com’s AI-powered engagement platform, helps real estate companies streamline these processes. AI agents work 24/7, provide human-like responses, and handle routine tasks instantly. This frees agents to focus on what matters most: building relationships and guiding serious buyers through the transaction.

blog-ai-agents-live
Sep 23, 2025 • AI

How AI Agents Are About to Transform the Music and Events Industry

The live events industry - from sports matches to festivals and concerts - is under pressure. Fans demand more, technology evolves constantly, and internal teams are stretched thin. In this shifting landscape, AI agents aren't here to replace people, but to amplify them - bringing structure, speed, and clarity where it's needed most.

Implementation checklist for AI agents
Sep 23, 2025 • AI

Your AI Agent Implementation Checklist

AI agents aren’t just shaping the future they’re transforming how companies serve and connect with their customers right now. From answering service requests instantly, to guiding shoppers through a purchase, to spotting upsell opportunities in real time, the question is no longer if you should implement AI, but how quickly you can put it to work.

Is this region a better fit for you?
Go
close icon