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Platform updates: July 2020

Jul 24, 2020 • Latest News

Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

Send Rich WhatsApp Message Templates with Campaigns

Jul 23, 2020 • Messaging Channels

Now, you can easily send out Rich WhatsApp notifications with our Campaigns tool. We empower you to send out (rich content) WhatsApp Templates Messages within a few clicks in bulk. Campaigns is the easiest way to push highly relevant and personalised messages quickly and easily to your audience.

The value of Mobile Marketing Cloud technology for customer-centric companies

Jul 15, 2020 • Mobile Marketing Cloud

Marketing ultimately drives the sales of any business. Without it, many companies wouldn’t sell their products or services and wouldn’t survive in a highly competitive environment. By empowering organisations to reach their target audience, marketing has become a modern-day business essential, particularly in trying times.

Technology from CM.com enables first corona-proof events

Jul 09, 2020 • Payments

CM.com makes it possible for visitors of 'De Tuin en Het Strand van 2020' to attend corona-proof concerts. With a chatbot for a health check and safe ordering and payment of food and drinks via mobile phone, CM.com ensures that no one has to worry about health risks.

How to Dress for Mobile Commerce Success in the Fashion Industry

Jul 09, 2020 • Mobile Service Cloud

Nothing makes (most) of us happier than a good shopping spree. But, the way we are shopping is changing. For years, eCommerce was on the rise, nowadays it should make way for m-commerce. But what is m-commerce, and how does it differ from eCommerce? It’s actually simple. M-commerce stands for mobile commerce, which involves shopping through a mobile device, while e-commerce involves online shopping through a computer. In this article we are diving into the mobile trends of the Fashion industry and how you can integrate mobile in each step of a customer’s shopping journey.

Mobile Marketing Cloud for Travel & Hospitality

Jun 29, 2020 • Mobile Marketing Cloud

Customers are always ‘on’ and want to communicate via the channels they prefer. The same can be said for the travel industry. But more than ever, customer experience is key in the travel industry. Travellers spend a lot of time and money on their trip and expect their customer experience to be perfect. As a company operating in the travel industry, how do you offer this customer experience? Is it about having direct bookings or discounts? Or having the best website?

WhatsApp Updates Opt-in and Quality rating policy

Jun 26, 2020 • WhatsApp

On July 9th WhatsApp will update their opt-in policy and will improve the quality rating. A valuable update which enables you to maintain the high level of service you provide through the favorite channel of your customer.

The Role of Chatbots in an Uncertain Society

Jun 19, 2020 • Artificial Intelligence (AI)

From single-purpose programmes that respond to common consumer queries to advanced digital assistants that evolve as they process information, chatbots – or conversational agents – are becoming increasingly popular and utilised by businesses to deliver proactive and personalised services to their customers.

How to optimize your Mobile Marketing in Retail and eCommerce

Jun 18, 2020 • Mobile Marketing Cloud

Working in retail or e-commerce as a marketer means that you know a lot about your customers such as where they are from, what they are interested in, what they bought (online or offline), and what they want or need. Moreover, they expect a seamless shopping experience. Not only when it comes to when or how to shop, but today’s customer also expects to have a choice in how they communicate. Offering an e-commerce website or app is not enough anymore. How are retail and e-commerce businesses coping with all the demands of their customers?

What is Mobile Marketing?

Jun 08, 2020 • Customer Experience

Our smartphones are more than ever part of our lives. Focussing on mobile marketing provides new opportunities for your business. Your customers are on their mobile phones, so make sure you reach them there. In this article you will learn what mobile marketing is, how to use it, through what channels and how you can correspond to your customers' needs.

How to improve customer communication with omnichannel conversations

Jun 03, 2020 • Chatbots

Effective communication fosters trust and builds relationships, playing an essential role in both personal and professional life. By offering helpful feedback and encouraging open-mindedness, effective communication contributes to the success of any business, regardless of sector and size.

A key driver of customer satisfaction, one platform for multi-channel messaging

May 27, 2020 • Customer Contact

The way today’s customers interact with brands is fundamentally shifting. We are moving from the digital era to the conversational era. Customers find, compare, and buy on their mobile phones. This is exactly why instant-messaging apps have become so natural for both personal and professional communication.

Setting up a Multichannel Retail Strategy - 5 tips

May 11, 2020 • Messaging Channels

When doing business online, just having a well-designed webshop with nice products isn’t enough. If you want consumers to select your shop over the competitors, a smart multichannel retail strategy is key. Here, we’re sharing 5 tips on how to get your customers flocking to your retail store.

Platform updates: May 2020

May 11, 2020 • Latest News

Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

Platform updates: April 2020

Apr 24, 2020 • Latest News

Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

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