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In this series of sector-related tips for the WhatsApp Business API, we’re diving into the possibilities of WhatsApp for the Retail & E-commerce sector. How can retailers benefit from the WhatsApp Business solution in terms of reducing pressure on customer care while optimizing the customer experience?

What do you always carry around with you? Exactly, your mobile phone. And with this you can now also pay in shops or restaurants. Forget about that costly payment terminal, switch to user-friendly in-store payments via mobile and save more money.

WhatsApp has an engagement rate of over 70%. This makes WhatsApp an exceptionally valuable channel to build a relationship with your customers. But how do you make sure people know you’re available on this popular messaging channel? In this article, we’re sharing some tips on how to generate an audience on WhatsApp and optimise the customer experience.

Those who visit a festival regularly, are familiar with the online platforms on which you can buy and sell second-hand tickets. For consumers an easy way to sell a ticket or to take over a ticket - even just before the event takes place - from someone else. This resale phenomenon is called secondary ticketing, and has entered the sports market.

CM.com is a solution provider for the WhatsApp Business API around the globe. This means we are now connecting brands to the WhatsApp Business API. Are you ready to enrich your customer care with this popular messaging channel?

With the WhatsApp Business solution, there are two ways to chat with your customer. Once a customer opts-in to receiving messages from your business, you can initiate a conversation by sending notifications via so-called Messages Templates, or the customer can initiate a conversation with your business. Whenever your customer contacts or replies to you, a customer care window is opened. This customer care window creates more opportunities for you to benefit from the WhatsApp Business solution.

CM.com has been awarded 5 stars in the 'Payment Service Provider' category of the Emerce 100. This list of the best e-business companies in the Netherlands of 2019 was published today.

Customers demand an easy and convenient checkout experience. Meanwhile, fraudsters become smarter and more audacious in their online fraud attacks. How can merchants increase their conversion rate while keeping fraud at bay?

If you want to reach out to your customers with outbound messaging via the WhatsApp Business solution, you need an active opt-in from that customer. Find out just how to get a valid WhatsApp Business solution opt-in here.

There are several ways to use the WhatsApp Business solution in communication with your customers. One way is via the customer care window, in which case the conversation is initiated by the customer. If you want to reach out to your customer first – once you have received an opt-in from them to do so - you can make use of the so-called Message Templates.

Standing in line for checkout, waiting until the cashier scans your products and paying the total amount at the card machine. More and more shops find out that this is no longer the standard. From self-scan check-outs to invisible payments via a mobile app. The customer is increasingly in control, but also wants to pay as quickly as possible and that offers opportunities. We talked about this with Noor Pierik, Portfolio Manager at CM Payments.

Every day, over a hundred developers are working on improving the CM platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

Which payment method does your customer prefer? The answer to this question varies significantly per customer and per country. The common denominator is that payments can always be safer, easier and cheaper. And they must, if you want to meet the expectations of your customers.

The Mobile World Congress (MWC) in Barcelona is jam-packed with mobile innovations. Here, I would like to highlight those trends and innovations that stood out most, kicking it off with a much expected 'mobile gadget'.

Every day, over a hundred developers are working on improving the CM platform. In this update, we want to inform you about the latest changes made to improve your platform experience.