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Mar 31, 2022 • Platform

CM.com Response to zero-day in Spring Core Framework

On March 31st a severe vulnerability in the Spring Core Framework was discovered known as "Spring4Shell". With this post we would like to share with our customers how CM.com responded to this zero-day exploit.

Mar 30, 2022 • Customer Experience

Seize the Moment: Moments of Truth in Financial Services

“Moments of Truth” – the term has been around for ages. How is it still relevant? And when is something a “moment of truth”? Find it out in this article, and discover how you can handle those moments with care.

Mar 21, 2022 • Customer Experience

Putting Citizen and Student Needs Center Stage in Digitalization

The past few years have been disruptive, to say the least. The public sector had to be quick on its feet with innovations when classrooms and governmental services were forced online. Priorities shifted and the rather traditional face-to-face interactions of the public sector had to be phased out almost overnight. Adaptation was needed, and the flexibility of the public sector truly showed. So how can you best embrace digitalization?

Mar 15, 2022 • Customer Experience

3 Questions to Ask to Reduce Customer Churn Rates

Struggle with high churn rates? If you’re in the utilities or telecoms industries, then you may always be looking for new ways to retain your customers in the long run. Historically, both have experienced relatively high churn rates. The telecommunications industry has an average churn rate of 30% to 35%. While the utilities market has a churn rate of approximately 30%- 35% for the U.S. market and 12-15% for European markets.

Mar 15, 2022 • Marketing

The Top 5 Skills That Every Marketing & Sales Professional Will Need in 2030

Do you ever feel like the world just keeps moving faster and faster? You’re not alone. Since the 1980s, computer technologies have been speeding up the way people work and live. And as if things weren’t moving fast enough, the COVID-19 pandemic came along and pushed everything into warp speed.

Mar 10, 2022 • Messaging

4 Ways to Use Google’s Business Messages

When we want to find new restaurants or look up a local repair shop, we usually do a quick search on Google. With Google’s Business Messages, you can make it even easier for customers to discover your business. Today we’ll go over the core features of Business Messages that will help you connect with your customers right from their devices.

Mar 10, 2022 • Customer Experience

The Importance of Seamless Operations for Customer Engagement

I'm sure you are aware of how important it is to create a great customer experience. Therefore, you have already invested in solutions that will enhance the customer journey! But do these solutions have the anticipated effect? Are you able to make your customers happy?

Mar 08, 2022 • Customer Experience

How to Enhance Live Experiences With Technology in the Leisure & Travel Industry

Leisure and travel is an industry like no other. As a business that revolves around live experiences, we know that – unlike other sectors – the experiences you create aren't focused on adding value to an existing product; they're the product itself. So maybe you need a solution that understands this and can help you better engage with your customers as no other sectors do? This can be achieved easily and quickly through digitalization. Read on to find out how.

Feb 22, 2022 • Customer Data Platform

Why Unify Customer Data (And How a Customer Data Platform Can Help)

Customer personalization is in hot demand these days — customers want it, and businesses want to deliver it. For your business to do personalization right, start by unifying your customer data with a customer data platform.

Feb 10, 2022 • Customer Experience

How The Customer Relationship Will Define Your Business Model

New generations of customers ask for different business approaches. Modern consumers are well-informed and tech-savvy, with high standards for any business. A customer-centric business model can help you live up to these standards. Let’s first have a look at these new generations before diving into how you can take on a customer-centric approach.

Feb 10, 2022 • Mobile Marketing Cloud

Boost Your Email Open Rates With Preview Text

Every marketer dreams of everyone opening and reading their emails. However, we all know this is nearly impossible. The height of your email open rates is very dependent on your subject line. You make the first impression on your recipient with your subject line, which is critical to your open rates. You are probably already spending a lot of time on this, but did you know that you can achieve even better open rates with preview texts? In this blog, we'll discuss how to take control of your preview text to ensure that nobody misses your first impression.

Feb 07, 2022 • Chatbots

6 Chatbot Use Cases to Revolutionize Retail and Ecommerce

In the super-competitive world of retail, automation can make the difference between success and failure. Spend too much time on laborious returns or repetitive questions and you’ll have none left to focus on sales strategies and building your customer base. Automating important elements of your retail operation can free up your staff to do great things.

Feb 04, 2022 • Customer Experience

The Power of a Relational Approach for the Retail & Ecommerce Industry

Every ambitious brand knows that delivering a great customer experience is key to long-term success, and driving more profits. In fact, a survey from Qualtrics revealed that 94% of respondents will buy more after a very good customer experience. However, not every business knows how to develop and deliver the approach that will help achieve its goals.

Jan 31, 2022 • Mobile Marketing Cloud

5 Examples of Relationship Marketing Done Right

One of the best ways to boost customer retention is to shift your focus to relationship marketing. Relationship marketing is about building lasting customer connections rather than focusing on transactional marketing and one-off sales. This blog will define relationship marketing and share five relationship marketing examples to inspire you.

Jan 25, 2022 • Customer Experience

How to Easily Digitize Insurance With Smart Solutions

Consumers are not yet used to handling insurance matters online and mobile, yet they prefer it. This means that insurers need to be accessible everywhere and at all times, but they are not yet responding to this sufficiently. KPMG's research among 70 executives of international insurers shows that they know this all too well. They expect to lose a large portion of their sales to InsurTech or FinTech companies. However, this is easy to avoid without shaking up the entire IT landscape. With CM.com's intelligent solutions, insurers can easily and quickly take steps towards digitalization. In this blog, you can read which steps.

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