Latest Blog Articles

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May 24, 2023 • Live

4 Benefits of Conversion Tracking for the Event Industry

Once upon a time, if you wanted to advertise an event, you’d probably hit the streets with an eye-catching flyer. Today, digital marketing campaigns are the preferred solution. They let you reach your target audience more efficiently. To make sure you’re getting the most out of these marketing campaigns, conversion tracking is a must. Unfortunately, most promoters stay away from this, because word on the street is that it’s quite complicated. That's a real shame because it offers a lot of benefits. Below, we tell you all about those, how to get started, and how CM.com can help.

May 19, 2023 • Conversational Commerce

Introducing Instagram Marketing Messages

Today, more and more customer engagement happens on social media. And with good reason. Personalized messages on the favorite messaging apps of your customers can truly benefit your brand awareness. Instagram's new Marketing Messages feature offers a great marketing tool to be visible where your customers are and re-engage them to boost those conversion rates.

May 16, 2023 • Live

7 Reasons Why the Future of Events Is Cashless

Everyone who has ever been to a festival is probably familiar with tokens, it’s part of festival heritage. Traditionally, event organizers used plastic token systems to help reduce the burden of moving cash around and create standardized pricing models. But welcome to 2022. Almost all event visitors are Gen Z and Millennials, who are used to paying with their cards everywhere they go. So why not at events? Here are 7 ways in which you can benefit from making your events completely cashless.

ticketing-blog-featured-pos-museum-parks

May 14, 2023 • Payments

The Top 10 Must-Haves for Your Museum & Park Cash Register Software

When you're in the market for new Cash Register software, it's essential to choose wisely. Your service is key to the customer experience, so you need software that keeps things running smoothly for both your team and your visitors. Plus, let's not forget the financial impact. Efficient software can significantly boost your revenue. So, what should you keep in mind to make sure you make the right choice? Here are some must-haves to look for in your Point-of-Sale (POS) software!

Live 11 mobile marketing ideas for events

May 10, 2023 • Live

11 Ways to Make Your Event Stand Out With Mobile Marketing

Festivals are bigger than ever; the market is thriving, and people love listening to live music in a space where they feel free to let go and enjoy the atmosphere with like-minded people. While this is undoubtedly a good thing for organizers, with this popularity comes much competition. Organizers, therefore, need to think of creative ways to stand out. One way is by boosting their mobile marketing offering. CM.com offers the solution; discover here 11 examples of how you can apply this to your event.

Engage ecommerce peak moments within Q4 blog

May 08, 2023 • Marketing

Peak Moments in eCommerce: How to Stand Out With Your Marketing Campaigns

As marketers, we're already thinking about Q4, the busiest season of the year for many eCommerce sites. But creating effective marketing campaigns six months in advance is a challenge. How can we stay timely and relevant in a world that's constantly changing? In this blog, we'll explore ways to overcome these challenges, from standing out in a crowded marketplace to building real relationships with customers, all while working as one team! Q4 is coming, are you ready!

customer service research about channels and phone

May 05, 2023 • Mobile Service Cloud

What are the most effective customer service channels?

Do you recognize the feeling? Imagine you want to change your address, send a message, and await a reply. And you wait. And wait some more. Do you feel annoyed? Or will you try to get the job done via another channel? Now, back to your business. How easily can your customers reach you via their preferred channel?

May 02, 2023 • WhatsApp

How to Use the Whatsapp Business Platform in Retail and eCommerce

In today's digital age, businesses are always looking for ways to connect with their customers quickly and efficiently. One of the most popular communication tools that have emerged in recent years is WhatsApp, which is widely used around the world. The WhatsApp Business Platform provides businesses with an easy way to manage their customer communication, automate responses, and provide better customer service. In this blog, we will explore how retailers and eCommerce businesses can use the WhatsApp Business Platform to enhance their customer engagement, drive sales, and build a loyal customer base.

May 01, 2023 • Sign

Sign your Documents at the Highest Level of Security with Qualified Electronic Signature (QES).

Electronic Signature has become a must-have for companies, regardless of size or industry. Being able to request, collect and store electronic signatures in a highly secure way saves companies time, money and protects the environment. Used directly via our platform or integrated into software through our API, our Sign solution allows you to send and receive electronic signatures through several channels. So far, we were already meeting eIDAS legislation requirements for Advanced Electronic Signatures (AdES).

Apr 18, 2023 • Chatbots

Six Chatbot Examples For Great Customer Experiences

People use chatbots for various reasons, with “productivity” as the key motivational factor. But what kind of bot do you need? They come in many forms and sizes, and to be successful, you need to think about where to apply a bot, and which kind. What do you want to achieve with the bot? In this guide, we’ll walk you through some of the most successful chatbot examples of our global customers and show you how you can use them to improve customer experience.

Apr 16, 2023 • WhatsApp

How to Use WhatsApp Business Message Templates?

There are several ways to use WhatsApp Business to communicate with your customers. One way is via the customer care window, in which case the conversation is initiated by the customer. If you want to reach out to your customer first – once you have received an opt-in from them to do so - you can make use of the so-called Message Templates.

Engage peak moments in ecommerce end of 2023

Apr 07, 2023 • Customer Experience

Peak Moments in eCommerce: How to Keep Your Customer Service on Point

Customer service is important year-round, but the pressure is even higher when eCommerce high season is here. More orders will come in, and that means more interactions. This blog article is for all people (a.k.a. heroes) working in eCommerce customer service. At the end of this blog, you will know how to prepare and keep customer service at the best level possible. We dive into solutions and challenges that may be common but deserve your attention. Keep reading because: Q4 is coming!

Apr 06, 2023 • Marketing

Peak Moments in eCommerce: How to Prepare with Data

Now is the time to explore how you can prepare for coming high season or also called Q4 holiday season in eCommerce. After reading this article you know what data is important to analyze so you are prepared for busier times. Q4 is coming!

Apr 06, 2023 • Authentication

Two Factor Authentication (2FA) on Different Messaging Channels

Two Factor Authentication, or 2FA, is an effective way to protect your data and your customers. But how do you set up Two Factor Authentication? And what messaging channels can be used for 2FA?

Mar 27, 2023 • WhatsApp

WhatsApp Business Platform: Pricing Changes for June 2023

Starting the first of June, 2023, WhatsApp will change its pricing model. Meta will introduce new conversation categories and its corresponding pricing. Let's find out what that means for you!