Blog

Big news: WhatsApp is available for companies. That means that you can now add WhatsApp Business to your communication channels via our API. But what possibilities does this chat app offer to get in touch with your customers?

The moment that many companies have been waiting for has arrived. WhatsApp has opened an API so companies can now chat with consumers via WhatsApp worldwide. But what exactly can you do as a company with WhatsApp? And what do you have to take into account?

This year, CM.com took part in the Techno Girl Program of our strategic partner UNICEF. This means two students from South-Africa were flown in to experience working life at CM for two months. In this article, Pertunia, one of the two Techno Girl interns, will share some of her experiences with you.

The answer to that question is a no-brainer. But how do you accomplish a 98% open rate? There are several ways to influence open rates. No wonder so many A/B tests are performed on titles, images, colours, and content. But what channel performs best to get your message seen?

Many companies remain behind on the technological possibilities to improve the customer journey of new and existing customers. How do you choose between the many possibilities and ensure at the same that your customer stays central in every step of your marketing strategy? During the second edition of CM Inspires in Utrecht we saw the applications from now and later. Read here how you can easily integrate them into your marketing processes.

The signature under the extension of our main sponsorship of the premier league club NAC Breda has been placed. The logo of CM.com shines for the fourth season in a row on the shirts of 'the Pearl of the South'.

Every day, over a hundred developers are working on improving the CM platform. In this update, we want to inform you on the latest changes made to improve your platform experience.

Data privacy has become a global concern for companies handling private data and using messaging channels to communicate with their consumers. Companies want to know how to manage SMS marketing campaigns with the many (country-specific) regulations. How do you make sure not to put the company’s SMS and Email compliance at risk?

Smart mobile techniques and reliable communication channels form the base for your online success. But technology alone won’t make you win the race. You need to know exactly how your company can benefit from all mobile possibilities. That is why we are now offering concrete tips and tricks to get the most out of mobile. Mobile Growth is now launched!

For the last couple of weeks we’ve been following Jennifer and Pertunia, our South African interns, during their internship at CM in Breda. In our last episode they shared their experience travelling abroad for the first time and we could see how they were adapting to a new culture and learning Dutch skills. This week we took them to a soccer match at NAC Breda.