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Conversation starters: Where and how to direct your customers to WhatsApp

Jan 07, 2020 • WhatsApp

Adding WhatsApp as a customer care channel opens the door to improved efficiency of your customer care, as well as an optimized customer experience. But only if your customers actually use WhatsApp to get in touch with you instead of turning to calling and mailing. But how do you promote WhatsApp as your customer care channel?

Platform updates: December 2019

Dec 13, 2019 • CM.com

Over the past 12 months, we've shared 9 platform updates, released 37 new features, and introduced 4 new channels to our platform. In this final platform update video of 2019, we're taking you through our favorite moments.

The 19 highlights of 2019 for CM.com

Dec 10, 2019 • CM.com

Before the actual countdown to 2020 begins, we’re taking a trip down memory lane with a countdown of the 19 greatest highlights of ’19 for CM.com, founded 19 years ago. We asked our founders, CEO Jeroen van Glabbeek and COO Gilbert Gooijers, about their highlights of last year!

Why 2020 will be awesome: Trendwatchers on top tech innovations

Dec 10, 2019 • Conversational Commerce

Curious to find out what 2020 has in store? Luckily, the CM team is full of tech enthusiasts, always on top of upcoming trends in mobile. We asked our very own trendwatchers about the innovations for 2020 they’re most excited about. Ready? Here we go!

Infographic: The history of SMS

Nov 30, 2019 • SMS

On December 3rd, we celebrate the 27th birthday of SMS. Time to look back on the history of SMS.

Platform updates: November 2019

Nov 20, 2019 • CM.com

Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

How to deliver seamless customer service with Apple’s Business Chat

Nov 19, 2019 • Messaging Channels

How do you interact with millions of consumers on their favorite devices from a single dashboard? Apple’s Business Chat is a powerful new way for businesses to connect directly with customers using iPhone, iPad, Mac, and Apple Watch.

Black Friday weekend is coming - Is your Mobile Marketing ready?

Nov 08, 2019 • Messaging Channels

Over the last few years, Black Friday weekend - including Singles Day and Cyber Monday - has become about the most important time for the retail, travel and hospitality sector. Customers are looking for the best ‘after-Thanks Giving deals’. But with the massive competition between stores, just participating with Black Friday offers won’t get consumers to your shop. Attract them to your shop from where your customers already are: mobile messaging channels. Here’s how!

CM.com calls on companies to switch to official WhatsApp Business solution

Nov 07, 2019 • WhatsApp

Many organizations have discovered the benefits of WhatsApp for customer interaction. However, in spite of the launch of the official WhatsApp Business solution, a number of companies aren’t using WhatsApp in accordance with WhatsApp’s Terms & Conditions. As official WhatsApp Business supplier, we want to draw attention to the fact that WhatsApp will soon pull the plug on this unofficial use of their messaging channel.

Promoting WhatsApp as Your Customer Care Channel: Add WhatsApp to Your Support Chat

Nov 05, 2019 • WhatsApp

The WhatsApp Business solution promises to make life of the customer care agent easier. Its features will lower the workload while offering a richer customer experience. However, that does mean letting customer know you’re offering support via WhatsApp. And with this readily available piece of code, this is easy as can be!

Conversational Commerce - The window of opportunity is here

Oct 31, 2019 • Conversational Commerce

The promise of Conversational Commerce is be where your customers are. Mobile leads the way; consumers find, compare and buy using their mobile phones. In China over 1.1 billion WeChat users show us that customer behavior has changed, and the rest of the world is waking up to make use of the rich conversational messaging channels their clients prefer.

How the WhatsApp Business API has improved customer support for Travelstart Middle East

Oct 28, 2019 • WhatsApp

To survive at the pace of innovation, businesses today are compelled to create extraordinary value for customers, keeping them content and engaged. This is because the world is becoming mobile-first, and people who consider time their most precious resource find the asynchronous nature of mobile messaging more appealing.

Platform updates: October 2019

Oct 28, 2019 • CM.com

Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

This holiday season: the season of giving the best customer experience

Oct 24, 2019 • Customer Experience

The days become shorter and the nights become longer, the December month is around the corner. And this also means all the fun festivities such as Christmas, Black Friday and Thanksgiving are coming up. For businesses in for example the retail or leisure & hospitality sector, this is one of the busiest times of the year. Have you prepared your business to give your customers the best customer experience possible during this festive season? In this blog, you will find some tips and tricks on how to do so.

CM.com and Mobitainment partner to deliver WhatsApp Business solutions

Oct 21, 2019 • WhatsApp

In today's mobile-first world, its no surprise we are constantly on our phones and especially like engaging via text messaging. That is why many companies choose text-based USSD to facilitate mechanics for competition entries and performing surveys. This method, although valuable and affordbale comes with a few glaring technical limitations like a short character length and frustrating timeouts.

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