Latest Blog Articles

Jun 07, 2022 • Instant Messaging

How to Improve Customer Service With Google’s Business Messages

“How easy is it to do business with us?” If this is a question that you’ve asked your customers at any point in the last two years then you’re acutely aware of the importance of keeping your customers happy. If you haven’t asked this question, then you may find some valuable nuggets of information in this article.

Jun 02, 2022 • SMS

Why SMS Is Just as Relevant as Ever

When the first text was sent in December 1992, no-one would have predicted how popular SMS would become. In 1993, Nokia introduced its first mobile phone with an SMS feature, but owning a mobile phone was still relatively unusual. Fast forward through the next decade and SMS’s popularity exploded, with the lack of full keyboards on the handsets of the time being overcome with linguistic innovations such as ‘textspeak’.

Jun 01, 2022 • Instant Messaging

How to Choose Between Different Messaging Channels?

There’s a plethora of messaging apps and mobile communication channels available worldwide. Various apps exist, native applications are growing and also standard SMS text messages are still widely in use. In what channel should you invest your resources?

May 31, 2022 • Events

7 Reasons Why the Future of Events Is Cashless

Everyone who has ever been to a festival is probably familiar with tokens, it’s part of festival heritage. Traditionally, event organizers used plastic token systems to help reduce the burden of moving cash around and create standardized pricing models. But welcome to 2022. Almost all event visitors are Gen Z and Millennials, who are used to paying with their cards everywhere they go. So why not at events? Here are 7 ways in which you can benefit from making your events completely cashless.

May 31, 2022 • Marketing

How Much Data Are You Missing?

According to IDC’s State of Data Science and Analytics report, data is becoming increasingly critical to success in the digital economy. This is particularly true for the retail & eCommerce industry, where attribution data is one of the most vital components of maximizing customer journeys. This data allows businesses to attribute revenue generated to paid marketing efforts by opening data driving insights across various customer touchpoints, including paid search, display, email, social media, organic search, and referrals.

May 30, 2022 • RCS

An Intro to RCS Messaging for Marketers

How can your business use RCS Bussiness Messaging for marketing campaigns? Discover how RCS can help your brand share interactive content, engage with customers and increase brand engagement.

May 18, 2022 • Customer Experience

The Future of Customer Service Starts with Multidisciplinary Teams

86% of consumers say that good customer service can take them from one-time buyers to brand advocates. While great customer service is an essential focus of any successful brand — forward-thinking companies are forming customer-focused multidisciplinary teams to help create exceptional customer experiences.

May 10, 2022 • RCS

RCS vs. SMS Messaging: A Comparison

Thanks to its rich content and other interactive features, RCS messaging is taking the SMS marketing world by storm. But what is the difference between RCS and SMS? Today, we’ll compare RCS vs. SMS for use in your mobile marketing campaigns.

May 08, 2022 • WhatsApp

A Starter Guide to WhatsApp Message Templates & Buttons

WhatsApp Business message templates are specific message formats that businesses use to send out notifications, alerts, and customer care messages to people who have opted-in to receive messages. These may include appointment reminders, shipping information, issue resolutions, payment update, and they can be enriched with interactive buttons. Here’s what you need to know about this platform.

May 02, 2022 • SMS

Push Notification Vs. SMS Message: What's the Difference?

SMS messages are electronic messages sent between phones while push notifications are brief alerts triggered by an application. Learn when to use each to maximize the reach of your message.

May 01, 2022 • Messaging

Are You Still One-Way Messaging? There Is Another Way

Customer messaging doesn’t have to be one-way. With two-way messaging, marketing becomes a conversation rather than a broadcast. When you can communicate with customers as equals, you can fully understand what they want from your brand, and that’s about as valuable as data gets.

Apr 14, 2022 • Events

6 Ways How an Event App Can Boost Your COVID Come-Back

This summer the online experience for many festivalgoers will be better than ever. Namely, many event businesses have discovered the benefits of digital transformation, which was fast-tracked thanks to the fast-thinking required by event organizers during a period of lockdowns and restrictions. The lessons of these 2 years have also prompted CM.com to develop its event app, created by Appmiral, to ensure that it better meets the needs of the industry. In this article, we'll give you an overview of how using a mobile festival app can help you take advantage of digitalization. Get ready to fast-track your bounce-back strategy: 6 ways to boost your Covid comeback.

Mar 31, 2022 • Platform

CM.com Response to zero-day in Spring Core Framework

On March 31st a severe vulnerability in the Spring Core Framework was discovered known as "Spring4Shell". With this post we would like to share with our customers how CM.com responded to this zero-day exploit.

Mar 30, 2022 • Customer Experience

Seize the Moment: Moments of Truth in Financial Services

“Moments of Truth” – the term has been around for ages. How is it still relevant? And when is something a “moment of truth”? Find it out in this article, and discover how you can handle those moments with care.

Mar 21, 2022 • Customer Experience

Putting Citizen and Student Needs Center Stage in Digitalization

The past few years have been disruptive, to say the least. The public sector had to be quick on its feet with innovations when classrooms and governmental services were forced online. Priorities shifted and the rather traditional face-to-face interactions of the public sector had to be phased out almost overnight. Adaptation was needed, and the flexibility of the public sector truly showed. So how can you best embrace digitalization?