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How to Start With WhatsApp Business Interactive Buttons

Nov 4, 2020 • WhatsApp
We have been waiting for the button feature since the launch of the WhatsApp Business API and this is the first step to start using them! WhatsApp released the Interactive Button Templates which provides you as a company with the opportunity to add buttons for quick replies or call to actions. Buttons are key to create a frictionless customer journey and we will explain to you why they are so important and how you can use this new feature.

The First 100 Days of Our CFO

Oct 30, 2020 • CM.com
Jörg de Graaf spoke with Dutch business publication Management Scope about his first hundred days as CFO of CM.com. ‘There is a winner's mentality here'.

Platform Updates: October 2020

Oct 28, 2020 • Platform Features
Every day, over a hundred developers are working to improve the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

From Conversation to Conversion: When Customer Communication and Payments Collide

Oct 27, 2020 • Conversational Commerce
Today, everything is instant. The need for self-isolation has further pushed us into the arms of companies that live for speed. Whether it’s fast Netflix downloads for entertainment, real-time bookings for online fitness classes with Mindbody, or same-day Amazon deliveries for home improvement tools – we’ve come to expect all of it in near real time. When it comes to consumer behavior, impatience has become a new virtue.

Smart and Relevant Mcommerce Opportunities for Black Friday and Beyond

Oct 20, 2020 • Mobile Service Cloud
Arguably the world’s biggest sales day of the year, Black Friday presents a prime opportunity to attract existing and new customers to your physical or digital store. It’s also a fantastic time to capture valuable customer data, helping you better understand who your customers are, what makes them tick, and what they’re after.

How Conversational Commerce Can Optimize Your Entire Mobile Customer Journey?

Oct 7, 2020 • Conversational Commerce
The way in which consumers interact with companies changes quickly. Consumers who are interested in your product or service prefer to interact in real-time through their favourite communication channel. That conversation is likely to take place on mobile devices and through just one channel. For companies, it’s important that they adapt their way of interacting with consumers to meet customers’ needs.

Service as You Know It Will Disappear in 5 Years

Sep 24, 2020 • Mobile Service Cloud
Customer service has traditionally relied on channels such as email, phone and face-to-face contact, but the industry is changing rapidly. As people begin to rely on digital support more than ever, service as you know it will be dead in 5 years. In this article you'll learn about the main drivers of changing customer service and how to tackle these challenges.

Superior Customer Service Through Your Customer's Favorite Channel

Sep 23, 2020 • Mobile Service Cloud
The times of only a physical customer service desk belongs to a faraway past. Since phone calls, emails, web forms and even messaging channels were introduced, it became easier for customers to connect with businesses. Your customers expect you to be available via their preferred communication channels, regardless of the channel, the time and/or their location. The question is: can your customers already reach you on all these channels?

Platform Updates: September 2020

Sep 23, 2020 • Platform Features
Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

The Parts of Customer Service That Should Never Be Automated

Sep 15, 2020 • Chatbots
Whenever self-service or customer service automation solves real problems for customers on their journeys to get their jobs done, its adoption soars. Just think about cash machines, and you see how this has been happening for decades, not just since Amazon started selling books online.

Thoughts on the Evolution of Self-Service

Sep 15, 2020 • Chatbots
When we talk with businesses, an often-recurring topic is the evolution of self-service and how things are going to look in the future. In light of these discussions, we have recently met with customer strategy consultant Martin Hill-Wilson, who shares his insights on the future of self-service.

How Sms Improves the Customer Experience of Your Digital Services

Aug 28, 2020 • SMS
Digital services are part of our lives. It’s impossible to imagine not to have Netflix or Spotify for entertainment, Airbnb for booking accommodations or Uber for transport. And what about transferring money online from one bank account to another or paying with our mobile phones? As we expect to use these services on-demand, we also expect that communicating with these businesses is as easy as communicating with our friends and family. How do enterprises offering digital services keep up with the demands of their users and ensure an optimal customer experience? SMS plays an important role. In this article we’re looking at how SMS enhances customer experience for digital services.

Platform Updates: August 2020

Aug 27, 2020 • Platform Features
Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

Successful Starting Points for WhatsApp

Aug 24, 2020 • WhatsApp
Great, you are going to start with WhatsApp for Business! Now, you have access to the enormous pool of more than 2 billion users. But, how will you reach and engage your audience on WhatsApp. You will need to create a starting point for your (potential) customers to start reaching out to you on WhatsApp. This Blog will explain multiple clever options you have and which starting points can be used for which scenario.

Introducing Whatsapp Sandbox: 3 Easy Ways to Start Testing and Developing Right Away!

Aug 21, 2020 • WhatsApp
Do you want to start testing and developing your WhatsApp Business solution and flow without waiting for your WhatsApp Business Account to be approved? This is now possible with our WhatsApp sandbox testing environment.
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