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Sep 17, 2021 • Ticketing

Wave Goodbye To Queuing And Crowded Bars At Your Events With Mobile Order

Whether it’s a football match, music festival, or classical concert, there’s nothing more annoying than standing at a crowded bar, fighting to get the barkeeper’s attention for a drink while you miss big chunks of the event. After all, it’s the reason you’re there in the first place. So how do we solve this? Let’s start by looking at something almost all visitors take to events with them: a smartphone. It is already widely used for e-ticketing, so why not also for ordering food and drinks, too? This is where CM.com’s Mobile Order product comes in. The exciting thing is that reducing queuing time isn’t the only benefit this technology can bring events organizers. Let’s take a closer look…

Sep 15, 2021 • Marketing

How to make flexibility the key to every successful marketing strategy

It’s widely accepted that change is the only constant in the modern business environment (Forbes, 2017). If businesses don't build marketing strategies with built-in flexibility, they won’t be able to adapt to and respond to this change. You can have the best marketing strategy in the world, but if it doesn’t allow you to take advantage of an opportunity in almost real time, or change your messaging based on fluctuating market conditions, it won’t be successful for long. Changes in consumer behavior or new competitive offerings can make any good marketing strategy obsolete, but the ability to adapt allows businesses to respond to problems and seize new opportunities the moment they arise. Here is how modern communications platforms help businesses identify opportunities and respond with flexibility to give them a competitive advantage.

Sep 13, 2021 • Sign

How Digital Certificates Can Add Trust Into Your Contract Signing Process

As more and more everyday interactions make their way online - whether they involve individuals, businesses, or a mixture of the two - it has become more important than ever to verify digital identities.

Sep 02, 2021 • Ticketing

The Top 5 Benefits of E-Ticketing

Digitization is shaking up the world of traditional paper ticket sales—and that’s a good thing! Ever since smartphones hit the market in 2007, people have quickly embraced the idea of using convenient digital alternatives. Now, when you want to attend a concert or festival, all it takes is a few taps on your screen and your e-ticket is at your fingertips, ready to be scanned when you enter the venue. But the benefits of e-ticketing don’t stop there. Let’s take a look at the top 5 benefits of e-ticketing for event organizers and attendees.

Sep 01, 2021 • Security

7 Benefits of Using Multi-Factor Authentication

Protecting customer data is a priority for every modern business. One of the most secure ways to verify customer information is multi-factor authentication. In this blog, we’ll discuss the top benefits of multi-factor authentication and explain why it’s a must-have for mobile-native businesses.

Aug 31, 2021 • Instant Messaging

Conversational Channels Are No Longer Optional

Setting up a conversational messaging strategy is no longer optional for your business. Customers want to talk - but on their schedule, not yours. Responding in real time, on their preferred conversational channel, used to be a nice-to-have for businesses; now customers expect it.

Aug 30, 2021 • WhatsApp

New in Mobile Marketing Cloud: free-form WhatsApp messaging

WhatsApp is one of the most popular mobile messaging channels for businesses to engage with their audience. However, WhatsApp requires that business-initiated messages are templated and pre-registered, with the exception of messages sent as a reply to a user-initiated message. In this article, we'll take a closer look at the possibilities of user-initated messages (free-form messages).

Aug 24, 2021 • Platform

Platform Updates: August 2021

Every day, over a hundred developers work hard to improve the CM.com platform. In this update, you can read everything about the latest changes.

Aug 18, 2021 • Mobile Service Cloud

7 Tips to Improve Your eCommerce Customer Experience

Today’s consumers want a convenient shopping experience with the ability to quickly and easily resolve issues — the faster, the better. In this blog, we share 7 ways to improve your customer service experience and retain more buyers.

Aug 13, 2021 • WhatsApp

Get Started with Interactive WhatsApp Messages

Since WhatsApp Business launched a few years ago, it has quickly become one of the most popular choices for business communication. Because of this, WhatsApp has expanded its business tools and added interactive WhatsApp messages.

Aug 12, 2021 • Email

How Apple’s iOS 15 Update Will Change Email Marketing

Big changes are coming to the world of email marketing. The iOS 15 update is arriving this autumn – as early as September. Apple has announced a number of new privacy protections that will have a massive impact on key metrics, tracking, list hygiene, and data collection.

Aug 12, 2021 • Security

Multi-Factor Authentication Use Cases

Multi-factor authentication, or MFA, is one of the most effective ways for businesses to protect their systems and customers’ online accounts from hacking, spamming, data theft, and more. Let’s take a look at some common multi-factor authentication use cases in high-risk industries that could benefit from using MFA in their security protocols.

Aug 12, 2021 • WhatsApp

WhatsApp Chatbot: Best Practices

Pretty sure that you’ve heard of chatbots before. The employee that never sleeps can be a very valuable tool for your customer service, with personalized user journeys and automation to really get the job done online. But did you know that chatbots can also be employed on WhatsApp?

Aug 10, 2021 • Mobile Service Cloud

How to Choose the Right Customer Service Software

Your customer service approach can be a serious competitive advantage. Gartner claims that 80% of companies mainly compete on their customer experience. While Microsoft reports that 96% of consumers say that customer service is a huge factor in how loyal they are to a brand. How can you boost your customer satisfaction and retention rates with superior customer service? With the help of the right customer service software. Encompassing a huge variety of tech — customer service software refers to any tool used to monitor, organize, and address customer service inquiries. In this blog, we walk you through the benefits of customer service software and the factors to consider when choosing a tool for your team.

Aug 05, 2021 • SMS

Opt-In Policies for SMS: How to Stay Compliant

Getting permission to text your customers is one of the first rules of SMS marketing. Opt-in text messaging protects consumers by reducing unwanted spam and ensuring they only receive texts from businesses they actually want to hear from. Today we’ll go over why opt-in text messaging is required for SMS compliance and how to use SMS opt-in policies to obtain legal permission to text your customers.

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