Latest Blog Articles

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Aug 30, 2023 • AI

How Generative AI Supercharges Your Customer Service

Meeting customer expectations remains customer service's biggest challenge. Speed, convenience, and qualitative assistance seem to be the most important aspects to achieve this. With the power of Generative AI, customer questions can be identified, categorized, and resolved more quickly. Besides, your organization is continuously fed with data to improve the entire customer journey. Learn more about the Power of GenAI for Customer Service in this blog.

Aug 27, 2023 • Customer Experience

Your event as a showstopper: 7 futureproof trends to jump on

In the overcrowded event industry, it's getting tougher to keep your ticket sales going strong. The competition is huge, and everyone's targeting the same audiences. Chances are that a festival with empty lineups and expensive tickets won't survive five years from now. Invest in your brand, innovate, and stand out – that's the only way to build a solid foundation for the future. We've got 7 trends for you to hop onto and make sure you're ready for what's to come.

Aug 22, 2023 • Mobile Service Cloud

Measurable Success: 8 Customer Service KPIs That Matter To Your Business

Great customer service results in a positive customer experience. The impression your customers have, affects how they see you as a brand. Ultimately, this impacts business performance and revenue. No wonder you want to improve your customer service. To make an impact on your business, you need to generate data and insights from your customers and your customer service team. What are the actual customer needs and preferences? And how is the team currently performing?

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Aug 16, 2023 • Customer Data Platform

Customer Data Platforms: An Introductory Guide

As a marketer you have undoubtedly heard of the term Customer Data Platform. But what is it and what are you missing if you don't have one? In this guide you can read everything you need to know to bring all your online and offline customer data together and create marketing campaigns that give customers a wow feeling.

Aug 15, 2023 • Email

How to Skyrocket Your Email Open Rates

Email marketing has come a long way since the first campaign was sent in 1978, and it remains one of the most valuable tools in the modern marketer’s business strategy. But email marketing is sometimes dismissed as ‘spamming’ people and all your hard work crafting targeted, relevant, and timely emails to your customers or prospects will be useless if you don’t do everything you can to optimize email deliverability.

Aug 10, 2023 • Marketing

Introducing Facebook Marketing Messages

Social media plays a central role in modern-day customer engagement. Personalized messages on the favorite messaging platforms of your customers will skyrocket the customer experience and grow brand loyalty. Meta now introduced a new way to market to your audience: via Facebook Messenger.

Aug 07, 2023 • Authentication

Best Practices for Two-Factor Authentication (2FA)

Enhancing platform security and implementing Two-Factor Authentication (2FA) processes are crucial for organizations to protect business and customer data. However, these security measures only work when employees and customers are willing to adopt and adhere to them. So, how can your business ensure employee and customer adoption? In this blog, we'll dive into Two-Factor Authentication (2FA), its benefits and best practices to ensure adoption.

Jul 26, 2023 • Live

11 Ways to Boost Ticket Sales and Make Your Event a Sell-Out

It's no secret that selling tickets in today's current climate can be quite the rollercoaster ride, especially with inflation confronting event-goers with increased prices all over, making them more selective where they spend their disposable income. They also tend to make last-minute decisions making it harder to forecast event attendance well in advance. Not to mention fierce competition in the market. So, if you’re looking for fresh approaches to secure more sales, look no further. From utilizing new marketing channels to exploring creative and data-driven approaches and leveraging loyal fans and influencers, here are 11 creative ways to boost ticket sales.

Jul 26, 2023 • Messaging

Introducing Our Global High Availability Endpoint for CPaaS

CM.com continuously innovates its enterprise-ready CPaaS (communications platform as a service) solution. The business messaging platform offers one simple connection for all channels and conversations and allows customers to connect to their end-users via their preferred channel, hassle-free.

Jul 24, 2023 • Ticketing

9 Essential Features for Your Museum or Park’s Online Ticketing Software

Buying a ticket at the entrance of your park or museum remains important, but an online ticketing system is indispensable nowadays. Whether you already sell tickets online or want to start doing so, choosing the right ticketing software can be complicated. Look for a partner that contributes to a smooth visitor experience, helps you work more efficiently, and perhaps even generates additional revenue. To get you started, here are the 9 features that a good online ticketing system for any museum or park should have.

Jul 20, 2023 • Conversational Commerce

Facebook Messenger: Popularity, Users, and Insights

Everybody has probably used (or at the very least heard of) Facebook and its communication channel Facebook Messenger. But did you know that Facebook Messenger can be of great added value for your business? Use this versatile channel to reach your audience!

Jul 18, 2023 • Ticketing

Get Started With Online Ticketing: 10 Reasons for Your Museum or Park

Digitization is impacting more and more industries, including the museums & parks industry. Despite this, most tickets are still sold at the box office rather than online. This is unfortunate, as there are numerous benefits to be gained. Not only does it ensure a smooth visitor experience, but it also offers interesting opportunities for your organisation. In this blog, you will discover 10 reasons why you shouldn't fall behind in this digital advancement.

Jun 30, 2023 • Marketing

How to Boost Fan Engagement - A Formula 1 Heineken Dutch Grand Prix Use Case

What’s so great about sports is that it connects all kinds of people. On the other hand, knowing no two sports fans are alike makes it challenging for sports organizations to address different fan segments. The organization behind the Formula 1 Heineken Dutch Grand Prix acknowledged this challenge and didn’t just pack the CM.com Circuit Zandvoort with their best fans. Instead, they’ve managed to enhance their fan experience right at their first racing event in 35 years. What’s more, they keep improving fan engagement year on year. Curious to know how? We’ll share five insider tips on how the Dutch Grand Prix enhanced its fan engagement before, during, and after the race.

Jun 30, 2023 • CM.com

Fast Event Visitor Support at Formula 1 Heineken Dutch Grand Prix

When you go to any event, questions might arise. How do you get there? Where can you find your tickets? And where will you stay? For some questions, you prefer instant support from the organization. Swift and smooth. In this article, we’ll show how the Formula 1 Heineken Dutch Grand Prix will always help you in the best way possible.

Jun 30, 2023 • Ticketing

Ticketing as First Touchpoint of the Formula 1 Heineken Dutch Grand Prix Fan Experience

Ticketing is the first touch point of the total experience for every event, so also for the Formula 1 Dutch Grand Prix. That's why you want it to run smoothly so that everyone who can get a ticket looks forward to their visit. However, due to the immense popularity of Formula 1, there is a lot of interest in tickets for this event - more than there are actual tickets. Therefore, the Dutch Grand Prix was looking for an innovative ticketing system to help them manage ticket allocation smoothly, and CM.com offered the solution.