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The Role of Chatbots in an Uncertain Society

Jun 19, 2020 • Artificial Intelligence (AI)

From single-purpose programmes that respond to common consumer queries to advanced digital assistants that evolve as they process information, chatbots – or conversational agents – are becoming increasingly popular and utilised by businesses to deliver proactive and personalised services to their customers.

How to optimize your Mobile Marketing in Retail and eCommerce

Jun 18, 2020 • Mobile Marketing Cloud

Working in retail or e-commerce as a marketer means that you know a lot about your customers such as where they are from, what they are interested in, what they bought (online or offline), and what they want or need. Moreover, they expect a seamless shopping experience. Not only when it comes to when or how to shop, but today’s customer also expects to have a choice in how they communicate. Offering an e-commerce website or app is not enough anymore. How are retail and e-commerce businesses coping with all the demands of their customers?

What is Mobile Marketing?

Jun 8, 2020 • Customer Experience

Our smartphones are more than ever part of our lives. Focussing on mobile marketing provides new opportunities for your business. Your customers are on their mobile phones, so make sure you reach them there. In this article you will learn what mobile marketing is, how to use it, through what channels and how you can correspond to your customers' needs.

How to improve customer communication with omnichannel conversations

Jun 3, 2020 • Chatbots

Effective communication fosters trust and builds relationships, playing an essential role in both personal and professional life. By offering helpful feedback and encouraging open-mindedness, effective communication contributes to the success of any business, regardless of sector and size.

A key driver of customer satisfaction, one platform for multi-channel messaging

May 27, 2020 • Customer Contact

The way today’s customers interact with brands is fundamentally shifting. We are moving from the digital era to the conversational era. Customers find, compare, and buy on their mobile phones. This is exactly why instant-messaging apps have become so natural for both personal and professional communication.

Setting up a Multichannel Retail Strategy - 5 tips

May 11, 2020 • Messaging Channels

When doing business online, just having a well-designed webshop with nice products isn’t enough. If you want consumers to select your shop over the competitors, a smart multichannel retail strategy is key. Here, we’re sharing 5 tips on how to get your customers flocking to your retail store.

Platform updates: May 2020

May 11, 2020 • Latest News

Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

Platform updates: April 2020

Apr 24, 2020 • Latest News

Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

The top 4 reasons to use Electronic Signatures

Apr 15, 2020 • Sign

We've all hand-signed an agreement or contract, only to have to scan it before sending it over email. It's not only a time-consuming process, it's also extremely insecure. Thankfully, there's an alternative.

COVID leads to peak in Cyber Crime & Smishing. Protect the customer, protect your brand

Apr 14, 2020 • SMS

As if the COVID outbreak isn’t enough cause for concern, criminals are adding to the stress. With so many people working, shopping and communicating online, unfortunately, some people are seeking to benefit from any possible lack in online security. That’s why banks and brands are now warning on a wave of cyber crime.

How technology makes people come together in times of crisis

Mar 26, 2020 • Latest News

Small businesses, forced to close their doors, are struggling to find ways to ensure business continuity. In these times of worry, some heartwarming initiatives are starting to help the world come together in the fight against COVID-19.

Platform updates: March 2020

Mar 24, 2020 • Innovation

Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

Corona Crisis Communication | Why inform on Corona-measures via SMS

Mar 11, 2020 • SMS Campaigns

With the COVID-19 (corona) virus spreading quickly, companies are taking precautionary measures to limit the risk of further contamination. As you probably recognize from your own company, CM employees are actively seeking information on what (not) to do. To make sure we reach all our employees – in our HQ, abroad and working remote – we’ve turned to the most reliable channel to date for crisis communication: SMS with Mobile Landing Pages. Here’s why!

Your business needs live chat, just not the way you think

Mar 5, 2020 • Messaging Channels

Webchat has been around almost as long as websites. For years, customer care teams used live chat on their websites to offer low-threshold conversations with their customers. However, traditional HTML based live-chat no longer properly serves the needs of your customers. Or your own, for that matter. These are the 3 reasons why.

Drive conversion with SMS landing pages | New and improved Pages

Mar 4, 2020 • SMS

Within the growing number of new messaging channels, SMS remains a popular and reliable messaging channel for mobile campaigns. By adding rich mobile landing pages to an SMS, you can further improve this channel’s ROI. And with our new and improved Pages app, you can now supercharge your mobile campaigns.

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