Latest Blog Articles

man with logos of many different channels

May 27, 2020 • Customer Experience

A key driver of customer satisfaction, one platform for multi-channel messaging

The way today’s customers interact with brands is fundamentally shifting. We are moving from the digital era to the conversational era. Customers find, compare, and buy on their mobile phones. This is exactly why instant-messaging apps have become so natural for both personal and professional communication.

May 11, 2020 • Instant Messaging

Setting up a Multichannel Retail Strategy - 5 tips

When doing business online, just having a well-designed webshop with nice products isn’t enough. If you want consumers to select your shop over the competitors, a smart multichannel retail strategy is key. Here, we’re sharing 5 tips on how to get your customers flocking to your retail store.

Mar 04, 2020 • SMS

Drive Conversion with SMS Landing Pages

Within the growing number of new messaging channels, SMS remains a popular and reliable messaging channel for mobile campaigns. By adding rich mobile landing pages to an SMS, you can further improve this channel’s ROI. And with our new and improved Pages app, you can now supercharge your mobile campaigns.

Jan 21, 2020 • CM.com

20 years CM.com | A trip down memory lane

This year, we’re celebrating the 20th ‘birthday’ of CM.com. These 20 years make for countless memorable moments, from game-changing moments for our brand to seemingly smaller moments that made a personal impact we will never forget. We asked the two founders, Jeroen van Glabbeek and Gilbert Gooijers: “What are the first memories that spring to mind, looking back on 20 years CM.com?”

Oct 31, 2019 • Conversational Commerce

Conversational Commerce - The window of opportunity is here

The promise of Conversational Commerce is be where your customers are. Mobile leads the way; consumers find, compare and buy using their mobile phones. In China over 1.1 billion WeChat users show us that customer behavior has changed, and the rest of the world is waking up to make use of the rich conversational messaging channels their clients prefer.

whatsapp-business-solution-3-creative-cases

Jun 17, 2019 • WhatsApp

3 Creative uses of the WhatsApp Business solution: engagement & interaction

There’s no denying the popularity of WhatsApp as a communication channel for consumers. But just how can you put WhatsApp to use to engage with them? Check out these creative campaigns that Hellmann’s, X-Travel and Absolut launched. This will surely help tap into your creativity for an engaging campaign with your own WhatsApp Business account.

Jun 04, 2019 • WhatsApp

How to use the WhatsApp Business solution in Travel & Hospitality

In this series of sector related tips for the WhatsApp Business API, we’re diving into the possibilities of WhatsApp for the Travel & Hospitality sector. How can you benefit from the WhatsApp Business solution in terms of reducing pressure on customer care while optimizing the customer journey?

May 14, 2019 • CM.com

CM.com is mobile technology partner Dutch Grand Prix

The Grand Prix is returning to the Netherlands after 35 years. One of the main sponsors of the Heineken Dutch Grand Prix is CM.com. CM.com’s Conversational Commerce to optimise DGP fan experience.

Apr 10, 2019 • WhatsApp

What is the WhatsApp Business Customer Care Window?

With the WhatsApp Business Platform, there are two ways to communicate with customers. Once a customer opts in to receive messages from your business, you can initiate a conversation by sending notifications via so-called Messages Templates, or the customer can initiate a conversation with your business.

Mar 28, 2019 • Payments

The future of payments | What do consumers expect from companies?

Standing in line for checkout, waiting until the cashier scans your products and paying the total amount at the card machine. More and more shops find out that this is no longer the standard. From self-scan check-outs to invisible payments via a mobile app. The customer is increasingly in control, but also wants to pay as quickly as possible and that offers opportunities. We talked about this with Noor Pierik, Portfolio Manager at CM Payments.

Feb 07, 2019

Scaling up your voice business globally

VoIP is the new market standard for business telephony. Compared to ISDN, it is easier to set up and more cost efficient. However, behind setting up a VoIP call, there is still some complexity to take into account. Especially for companies that have a focus on scaling their business internationally, it can become increasingly challenging. But not with these 3 tips.

Feb 07, 2019 • Conversational Commerce

Apps are dead: invest in Business Messaging

These days, communication between companies and customers primarily takes place via the smartphone. Your customers can directly reach your company via communication channels they already use every day. And vice versa! Just how convenient is that? We’ll tell you!

Jan 23, 2019 • Live

Why is having an event ticket presale a good marketing strategy? [3 benefits]

Event planners increasingly, especially festivals, sell tickets at their online presale ticket shop before the regular sales start. A ticket presale is a good marketing strategy, for several reasons. In this article I explain the three biggest benefits of having a presale as an event organizer.

Jan 22, 2019 • Messaging

Conversational commerce: be there where your customers are.

Mobile leads the way; Customers find, compare and buy on their mobile phone. The expectations from the consumer of mobile as a channel is therefore totally different than 10 years ago. Nevertheless, many companies still organize their marketing, sales and support the same way as 10 years ago.

Jan 22, 2019 • Marketing

The 80/20 rule: Who are your loyal customers?

The “80/20 Rule” as it is frequently called today, is an incredible tool for growing your business. If you can figure out which 20% of your time produces 80% of your business’ results, you can spend more time on those activities and less time on others. Likewise, by identifying the characteristics of the top 20% of your customers (who represent 80% of your sales), you can find more customers like them and dramatically grow your sales.