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Mar 28, 2019 • Payments

The future of payments | What do consumers expect from companies?

Standing in line for checkout, waiting until the cashier scans your products and paying the total amount at the card machine. More and more shops find out that this is no longer the standard. From self-scan check-outs to invisible payments via a mobile app. The customer is increasingly in control, but also wants to pay as quickly as possible and that offers opportunities. We talked about this with Noor Pierik, Portfolio Manager at CM Payments.

Feb 07, 2019 • Conversational Commerce

CPaaS, the driver for Conversational Commerce

Conversational Commerce is the convergence between messaging apps and commerce. Messaging apps such as Facebook Messenger, WhatsApp, WeChat, Viber but also native apps like RCS (Android) and Apple Messages for Business (iOS) will fulfill a significant commercial role in your customer contact.

Scaling up your voice business globally

VoIP is the new market standard for business telephony. Compared to ISDN, it is easier to set up and more cost efficient. However, behind setting up a VoIP call, there is still some complexity to take into account. Especially for companies that have a focus on scaling their business internationally, it can become increasingly challenging. But not with these 3 tips.

Feb 07, 2019 • Conversational Commerce

Apps are dead: invest in Business Messaging

These days, communication between companies and customers primarily takes place via the smartphone. Your customers can directly reach your company via communication channels they already use every day. And vice versa! Just how convenient is that? We’ll tell you!

Jan 23, 2019 • Events

Why is having an event ticket presale a good marketing strategy? [3 benefits]

Event planners increasingly, especially festivals, sell tickets at their online presale ticket shop before the regular sales start. A ticket presale is a good marketing strategy, for several reasons. In this article I explain the three biggest benefits of having a presale as an event organizer.

Jan 22, 2019 • Messaging

Conversational commerce: be there where your customers are.

Mobile leads the way; Customers find, compare and buy on their mobile phone. The expectations from the consumer of mobile as a channel is therefore totally different than 10 years ago. Nevertheless, many companies still organize their marketing, sales and support the same way as 10 years ago.

Jan 22, 2019 • Marketing

The 80/20 rule: Who are your loyal customers?

The “80/20 Rule” as it is frequently called today, is an incredible tool for growing your business. If you can figure out which 20% of your time produces 80% of your business’ results, you can spend more time on those activities and less time on others. Likewise, by identifying the characteristics of the top 20% of your customers (who represent 80% of your sales), you can find more customers like them and dramatically grow your sales.

Jan 22, 2019 • Payments

QR codes: something for the museum or the key to a digital payment age?

For quite some time now QR codes have been a part of the consumption society. You can find a QR code on milk packaging, clothing receipts and concert tickets. The code works like a barcode which you have to scan with a smartphone, allowing information to be shared easily, quickly and effectively. Unfortunately, in many cases the relevance of a QR code is lacking. And they seemed to have ended up in the museum. But nothing is less true. The QR code made his comeback through payments!

Jan 22, 2019 • Events

Online identification: Who is standing at your digital front door?

Your webshop will undoubtedly be as user-friendly as possible, with great offers and secure payment methods. This is how you want to achieve the highest possible conversion ratio. Yet many webshops still create a high threshold for consumers.

Dec 10, 2018 • Messaging

Multi-Channel vs Omni-Channel: What’s the Difference?

Surely, we’ve all heard the terms Multi-channel and Omni-channel. What can these marketing strategies mean for your company? For an answer to that question, we need to know the difference between the two. In this short article, I’ll explain just what all the fuss is about.

Nov 14, 2018 • CM.com

CM.com Takes Next Step in Platform High Availability

When SMS Messaging is a critical part of your business processes it’s important to work together with a partner which ensures high availability. For almost 10 years, CM.com provides a double redundant SMS gateway to her high-end customers. From now on this high availability is ready for all our customers.

Nov 06, 2018 • Messaging

Do You Think SMS is Dead? Guess Again!

SMS is something we all know. It has been part of our lives for decades. Therefore, SMS might come across as old, but it has found a renewed purpose. It might potentially change the way we text forever. Let’s see how we get to SMS 2.0.

Nov 06, 2018 • SMS

Go Beyond 160 Characters in SMS Marketing

Mobile marketing no longer limits you to 160 characters. You can now increase conversion and customer engagement via mobile. Go beyond the 160 characters limitation of SMS and add a rich mobile landing page. Learn just how mobile offers more opportunities than you might expect with our 7 secrets to successful SMS marketing campaigns.

Nov 06, 2018 • RCS

RCS: Busting the 5 Biggest Myths

You have probably heard the buzz around RCS. Rich Communication Services is the proclaimed follow-up of SMS and will enable companies to engage in rich conversations with their customers, without relying on third party messaging applications. Even though RCS is currently being deployed all around the world, there are still some mysteries surrounding this channel. Let’s have a look at the 5 biggest myths.

Nov 05, 2018 • Messaging

GDPR for Mobile Marketing? How to Get Your Consent Right

Is May 25th, 2018 – the day the GDPR went into effect – a day you don’t particularly like to look back on? Many companies still believe it is difficult to be GDPR compliant when sending out marketing messages to customers. Quite a pity, because being GDPR-compliant can be quite easy, using this practical guide.

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