Latest Blog Articles

Jan 05, 2023 • WhatsApp

Increase Conversion With Promotional Messages on WhatsApp

In an age of mass marketing, as well as constant TV, internet and email advertising, it’s safe to say that sales periods can be something of an overwhelming experience for consumers around the world. Inundated with information from companies, people could be forgiven for wanting to switch off their phones, radios and televisions and ignore all forms of marketing until the sales period is all over. As an eCommerce owner, you should always be looking to avoid this by diversifying your marketing strategy in a way that suits your customers needs and sensibilities.

Jan 04, 2023 • Trust Center

Tips to Help Prevent Fraud in SMS and Voice Traffic

With each technological advance, criminals find new ways to defraud businesses – and Communications Platform as a Service (CPaaS) is no exception. Organizations as diverse as Formula 1, the Dutch Red Cross, and DHL are enjoying the customer experience and conversion benefits of CM.com – and fraudsters want to get in on the act. Though we take every measure to assure your safety, it will not stop criminals from trying. But there are some additional steps you can take to help prevent fraud.

Dec 30, 2022 • WhatsApp

How To Grow an Audience and Build Customer Relationships with WhatsApp Business Platform

Boasting an engagement rate of over 70%, the WhatsApp Business Platform has proven itself as an exceptionally valuable channel for building customer relationships. But how do you use this popular channel to your advantage and grow your audience and business? In this article, we will share everything we know about building better customer relationships on WhatsApp.

Dec 16, 2022 • Customer Experience

8 Tips to Improve the Digital Telecom Experience

Technology and software play a fundamental role in the customer journey, so it’s more important than ever that Telco companies engage and communicate with customers digitally to ensure all bases are covered. And the best bit? Doing so is easier than you think, as it merely involves being more proactive with your data.

Dec 12, 2022 • WhatsApp

Get the Perfect Practice: The Role of WhatsApp in Healthcare

Statistics tell us in no uncertain terms that the vertical growth of mobile messaging apps is set to continue and is estimated to reach over 3.5 billion users by 2025. That’s a lot of people, and it should be enough to make any business sit up and take notice.

Dec 02, 2022 • SMS

SMS is 30 years old! 30 facts about SMS through the ages

Happy birthday, SMS! This famous channel celebrates its 30th birthday on December 3rd, 2022. From messages between individuals to SMS Marketing, the channel reigns supreme in the world of telecommunications. Let's look at some fun statistics and details you might not know about; 30 years of SMS history, the channel that pioneered mobile messaging as we know it today.

Dec 02, 2022 • Customer Experience

Healthy Conversations for Happy Patients

Recent years have sparked a big (technological) growth in the operational healthcare journey. In fact, 64% of EU health care providers reported that their organization had increased its adoption of digital technologies to provide virtual support for patients. But how do you adopt the right technology to help your patients? What is needed to have healthy conversations with happy patients?

Dec 02, 2022 • Chatbots

Chatbot examples: how chatbots can benefit different industries

Chatbots have transformed both customer service operations and customer service experience. They help to reduce costs while harnessing important data insights. Bots enable businesses to scale and streamline support and boost lead generation. Plus, they help busy brands deliver a personalized service no matter what volume of inquiries they are dealing with. Let’s take a look at some AI chatbot use cases for three business sectors

Oct 31, 2022 • Mobile Service Cloud

Five Ways to Optimize Customer Service in the Leisure Industry

The leisure industry is undergoing a tremendous shift in how service providers – be it sports stadiums, venues, or events organizers - communicate with their visitors, especially regarding customer service and guest interaction.

Oct 25, 2022 • Conversational Commerce

Personalization in eCommerce: there's more than 'Hi John'

Every eCommerce player knows personalization is important. It’s how you build customer trust and comfort, make your messaging meaningful, and keep web shoppers coming back. But fewer realize how deep and broad real personalization goes.

Oct 14, 2022 • WhatsApp

8 Touchpoints to Engage With Candidates During the Candidate Journey

For candidates searching for a new role, it’s easy to feel lost as the hiring process drags on, like just another applicant among many. In this setting, why would top talent choose an organization that doesn’t make them feel wanted?

Oct 03, 2022 • Mobile Service Cloud

Why Offering Customer Support by Phone Is Essential

Who says Gen Z and millennials don’t like to pick up the phone and call? In many cases, the telephone is the preferred customer support contact method for 69% of consumers of all ages. At the same time, Google searches for “phone number customer service” in the US have continued to increase steadily over the past five years.

Oct 03, 2022 • Mobile Service Cloud

5 Questions About Voice in Mobile Service Cloud

Thinking of customer service, the first image that comes to mind is people with headsets in a call center. Those days are gone – with all messaging channels playing a vital role in our daily lives, the call center has evolved into a contact center. We expect to communicate with companies as we do with friends and family. Sometimes a quick chat will do, while another time you prefer a phone conversation. At CM.com we understand this. That’s why we’ve added Voice as a channel to Mobile Service Cloud: connecting customers and companies via phone, and any messaging channel. In this article, you’ll find out more about Voice in Mobile Service Cloud.

Oct 03, 2022 • WhatsApp

How Popular Is WhatsApp in 2023 and How Can It Benefit Your Business?

Did you know WhatsApp can add value to your business? Get your message out there and benefit from this immensely popular messaging channel.

Sep 27, 2022 • Conversational Commerce

Valuable Customer Engagement for Effective Logistics and Durable Customer Relations

With millions of packages being delivered worldwide on a daily basis, communications have become an integral part of the world of logistics. If there is one thing that customers want, it's helpful information about their packages. Did the order succeed? When will it arrive? How can it be returned? If you’re not engaging them on the right channels—the ones they want to use—you’ll see customer dissatisfaction skyrocket at critical moments. So how do you prevent that? Let's take a look at the many different touchpoints and interactions within the delivery journey.