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CM.com SMS Innovation Tips Customer Experience

Infographic: The history of SMS

Nov 30, 2019 • SMS
On December 3rd, we celebrate the 27th birthday of SMS. Time to look back on the history of SMS.

Platform updates: November 2019

Nov 20, 2019 • CM.com
Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

How to deliver seamless customer service with Apple’s Business Chat

Nov 19, 2019 • Messaging Channels
How do you interact with millions of consumers on their favorite devices from a single dashboard? Apple’s Business Chat is a powerful new way for businesses to connect directly with customers using iPhone, iPad, Mac, and Apple Watch.

Black Friday weekend is coming: is your mobile marketing ready?

Nov 08, 2019 • Messaging Channels
Over the last few years, Black Friday weekend - including Singles Day and Cyber Monday - has become about the most important time for the retail, travel and hospitality sector. Customers are looking for the best ‘after-Thanks Giving deals’. But with the massive competition between stores, just participating with Black Friday offers won’t get consumers to your shop. Attract them to your shop from where your customers already are: mobile messaging channels. Here’s how!

CM.com calls on companies to switch to official WhatsApp Business solution

Nov 07, 2019 • WhatsApp
Many organizations have discovered the benefits of WhatsApp for customer interaction. However, in spite of the launch of the official WhatsApp Business solution, a number of companies aren’t using WhatsApp in accordance with WhatsApp’s Terms & Conditions. As official WhatsApp Business supplier, we want to draw attention to the fact that WhatsApp will soon pull the plug on this unofficial use of their messaging channel.

Promoting WhatsApp as your customer care channel: Add WhatsApp to your support chat

Nov 05, 2019 • WhatsApp
The WhatsApp Business solution promises to make life of the customer care agent easier. Its features will lower the workload while offering a richer customer experience. However, that does mean letting customer know you’re offering support via WhatsApp. And with this readily available piece of code, this is easy as can be!

Conversational Commerce - The window of opportunity is here

Oct 31, 2019 • Conversational Commerce
The promise of Conversational Commerce is be where your customers are. Mobile leads the way; consumers find, compare and buy using their mobile phones. In China over 1.1 billion WeChat users show us that customer behavior has changed, and the rest of the world is waking up to make use of the rich conversational messaging channels their clients prefer.

The Marketing Cloud: a toolkit for hyper-personalized mobile communication

Oct 31, 2019 • CM.com
Nowadays, people are bombarded with information while our processing capacity is limited. The processing capacity of the conscious mind has been estimated at 120 bits per second (1). Back in 2010, Martin Hilbert of the University of California (2) estimated that “in 1986, we received around 40 newspapers full of information every day. In 2007, this grew to 174”. That is a growth of over 7% per year, so each year we process a few additional newspapers every day.

How the WhatsApp Business API has improved customer support for Travelstart Middle East

Oct 28, 2019 • WhatsApp
To survive at the pace of innovation, businesses today are compelled to create extraordinary value for customers, keeping them content and engaged. This is because the world is becoming mobile-first, and people who consider time their most precious resource find the asynchronous nature of mobile messaging more appealing.

Platform updates: October 2019

Oct 28, 2019 • CM.com
Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

This holiday season: the season of giving the best customer experience

Oct 24, 2019 • Customer Experience
The days become shorter and the nights become longer, the December month is around the corner. And this also means all the fun festivities such as Christmas, Black Friday and Thanksgiving are coming up. For businesses in for example the retail or leisure & hospitality sector, this is one of the busiest times of the year. Have you prepared your business to give your customers the best customer experience possible during this festive season? In this blog, you will find some tips and tricks on how to do so.

CM.com and Mobitainment partner to deliver WhatsApp Business solutions

Oct 21, 2019 • WhatsApp
In today's mobile-first world, its no surprise we are constantly on our phones and especially like engaging via text messaging. That is why many companies choose text-based USSD to facilitate mechanics for competition entries and performing surveys. This method, although valuable and affordbale comes with a few glaring technical limitations like a short character length and frustrating timeouts.

CM.com and GotBot partner to improve customer experience

Oct 14, 2019 • Chatbots
The channels that businesses use to engage with customers substantially impact the way their brand is viewed, and according to conversational commerce platform CM.com, nothing delivers customer satisfaction quite like excellent communication.

Conversational Commerce the main focus during CM Inspires

Sep 24, 2019 • Conversational Commerce
Conversational Commerce will shape the future. But what does it mean and what can you do with it? On Thursday, 19 September the annual edition of CM Inspires took place. Speakers from Albert Heijn to go, Fit For Free and The Tosti Club entered the stage and gave a glimpse of their innovative applications for an optimal customer journey.

Hello Paisa steps into conversational commerce with the WhatsApp Business solution

Sep 16, 2019 • WhatsApp
When it comes to connecting, customers look to businesses who can meet their needs quickly, conveniently and easily. The WhatsApp Business solution empowers businesses to do exactly that while simultaneously improving customers’ experience.
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