Latest news on mobile

Event planners increasingly, especially festivals, sell tickets at their online presale ticket shop before the regular sales start. A ticket presale is a good marketing strategy, for several reasons. In this article I explain the three biggest benefits of having a presale as an event organizer.

Mobile leads the way; Customers find, compare and buy on their mobile phone. The expectations from the consumer of mobile as a channel is therefore totally different than 10 years ago. Nevertheless, many companies still organize their marketing, sales and support the same way as 10 years ago.

The “80/20 Rule” as it is frequently called today, is an incredible tool for growing your business. If you can figure out which 20% of your time produces 80% of your business’ results, you can spend more time on those activities and less time on others. Likewise, by identifying the characteristics of the top 20% of your customers (who represent 80% of your sales), you can find more customers like them and dramatically grow your sales. However, many companies invest more in attracting new customers than retaining loyal customers. How is it that we no longer spoil loyal customers? Imagine what encouraging loyal customers can mean for your conversion! But how do you find out who your loyal customers are?

For quite some time now QR codes have been a part of the consumption society. You can find a QR code on milk packaging, clothing receipts and concert tickets. The code works like a barcode which you have to scan with a smartphone, allowing information to be shared easily, quickly and effectively. Unfortunately, in many cases the relevance of a QR code is lacking. And they seemed to have ended up in the museum. But nothing is less true. The QR code made his comeback through payments!

Your webshop will undoubtedly be as user-friendly as possible, with great offers and secure payment methods. This is how you want to achieve the highest possible conversion ratio. Yet many webshops still create a high threshold for consumers.

Whether you are talking about a physical store or a webshop, one factor is essential in the payment process: customers want convenience. This means secure payment in a way that is as easy as possible. One retail store has understood this perfectly! What can we learn from cashless shopping at AH to go?

As of today, Premier league club NAC Breda has a new online ticket shop. In cooperation with main sponsor CM.com, NAC Breda has been busy working on the renewal of NACtickets.nl. With the launch of the new digital ticketing environment, the “Pearl of the South” is taking the next step towards optimizing their online service to their fans and supporters. Together with CM.com they will continue to develop the new access system and thus create a more modern sports experience for both supporters and sponsors.

It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made in 2019.

Surely, we’ve all heard the terms Multi-channel and Omni-channel. What can these marketing strategies mean for your company? For an answer to that question, we need to know the difference between the two. In this short article, I’ll explain just what all the fuss is about.

2019 is imminent and with the arrival of many technical innovations, customer expectations are also rising rapidly. The following 5 terms play an important role in mobile and customer contact in 2019. Are you prepared for the future?

Slowly but surely, we are approaching the end of 2018. Traditionally, this is the moment to look back at the highlights of another eventful year. We took a dive into the CM news archive and would like to share the highlights of 2018.

Every day, over a hundred developers are working on improving the CM platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

With the days getting shorter and colder, Christmas shopping fun has kicked off. Consumers are seeking out the best gifts at the best price, so competition between retailers in this time of holiday cheers can be fierce. How do you make sure it’s your inventory that ends up underneath the Christmas trees? If you want to reach the consumer before your competitor does, mobile marketing is the way to go.

Does Viber play a part in your multi-channel strategy? With over 900 million active users in 193 countries, companies can no longer exclude Viber as a channel to effectively reach their customers. That’s why we’re excited to announce that Viber can also be used advantageously via the CM.com platform.

Nowadays, social media is a big part of our lives. On average, the daily time spent on social media worldwide is 135 minutes. As 2018 is coming to an end, let’s have a look at what the future of social media will look like for businesses.