Latest news on mobile

Surely, we’ve all heard the terms Multi-channel and Omni-channel. What can these marketing strategies mean for your company? For an answer to that question, we need to know the difference between the two. In this short article, I’ll explain just what all the fuss is about.

2019 is imminent and with the arrival of many technical innovations, customer expectations are also rising rapidly. The following 5 terms play an important role in mobile and customer contact in 2019. Are you prepared for the future?

Slowly but surely, we are approaching the end of 2018. Traditionally, this is the moment to look back at the highlights of another eventful year. We took a dive into the CM news archive and would like to share the highlights of 2018.

Every day, over a hundred developers are working on improving the CM platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

With the days getting shorter and colder, Christmas shopping fun has kicked off. Consumers are seeking out the best gifts at the best price, so competition between retailers in this time of holiday cheers can be fierce. How do you make sure it’s your inventory that ends up underneath the Christmas trees? If you want to reach the consumer before your competitor does, mobile marketing is the way to go.

Does Viber play a part in your multi-channel strategy? With over 900 million active users in 193 countries, companies can no longer exclude Viber as a channel to effectively reach their customers. That’s why we’re excited to announce that Viber can also be used advantageously via the CM.com platform.

Nowadays, social media is a big part of our lives. On average, the daily time spent on social media worldwide is 135 minutes. As 2018 is coming to an end, let’s have a look at what the future of social media will look like for businesses.

When SMS Messaging is a critical part of your business processes it’s important to work together with a partner which ensures high availability. For almost 10 years, CM.com provides a double redundant SMS gateway to her high-end customers. From now on this high availability is ready for all our customers.

If you use SMS or email - or better yet, both - as marketing channels, you set up your message, send it out and analyse the results. But how do you improve that message for better results the next time you send out your SMS/email? A lot of businesses don’t use SMS/email marketing to its full potential, as they don’t always use the right techniques to improve the open- or conversion rates of their marketing messages. Once you know how to get started with the conversion optimisation of your SMS/email marketing campaigns, you will be able to significantly increase your conversion rate and to utilise your marketing channels to their full potential.

SMS is something we all know. It has been part of our lives for decades. Therefore, SMS might come across as old, but it has found a renewed purpose. It might potentially change the way we text forever. Let’s see how we get to SMS 2.0.

Business messaging in 2020 will be quite different from what you’re used to. Different, both from a business and a consumer perspective. Questions raised on both ends are “Will you notice?” and “Will it matter?”. In both cases the answer is: “Yes, it will!” And this is how.

From the very beginning of business, marketers have reached out to their community to create demand for their products and services. The larger the group of people you can reach in one placement, the more value you can get from a certain channel. The reach of marketing channels has been expanding over time; starting with newspaper ads and local radio reaching a region to new ad networks such as Facebook and Google reaching half the globe. And not only the reach is expanding, the insights into the audience, as measured in actual data about the individuals, is growing. Using this information, you can create very specific segmentations that will allow marketers to target those profiles that are highly relevant and receptive to your information.

You live in the age of unlimited possibilities when it comes to customer contact. With the digitalization of the world you are able to build up a very detailed profile of your customer and get to ‘know’ your consumer very well. It’s like how the local grocery shop owner used to know his customer in person, but now on massive scale. And that’s a very good thing I think. It closes the gap between traditional quality oriented shops and online price fighters. You can add more value to the consumers by understanding their needs, and consumers are willing to pay more for better fitting services and products.

About 74% of shoppers leave their shopping cart before checkout. What can you do to prevent people from abandoning these unsold items? Let me share my favourite tips and tricks to turn an abandoned shopping cart into an extra sales opportunity.

Mobile marketing no longer limits you to 160 characters. You can now increase conversion and customer engagement via mobile. Go beyond the 160 characters limitation of SMS and add a rich mobile landing page. Learn just how mobile offers more opportunities than you might expect with our 7 secrets to successful SMS marketing campaigns.