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Sep 07, 2022 • Email

Email Marketing: 5 Winning Email Campaign Strategies For Growth

What methods do you know for reaching and engaging your customers? SMS, WhatsApp, social channels, email marketing... the list is long and pretty exciting. Yes, today’s businesses have the world at their fingertips and can use communication methods that simply weren’t available back in the day.

Aug 30, 2022 • Mobile Marketing Cloud

9 Top Marketing Use Cases for Voice Campaigns

What's more impactful than a personal, spoken message? The human voice is one of the most powerful ways to convey information to your customers, supporters, and employees. But how can you do it at scale? Voice campaigns enable you to reach people effectively, boosting engagement and reach while controlling costs.

Aug 29, 2022 • Messaging

Why Engagement on the Right Communication Channels Is Key

Today’s consumers expect simplicity and convenience when communicating with a business. That means easy engagement and reachability when the customer needs it. Being present on the right communication channels can make or break the customer experience.

Aug 25, 2022 • Customer Data Platform

Why You Need a Customer Data Platform?

From the very beginning of business, marketers have reached out to their community to create demand for their products and services. The larger the group of people you can reach in one placement, the more value you can get from a certain channel. And with the right insights, you also ensure that you are targeting everyone with the right message.

Aug 24, 2022 • Instant Messaging

Why Do I Need a Google’s Business Messages Partner?

Google is making companies even more accessible through the launch of Google’s Business Messages, allowing customers to reach you in their moment of need. While the messaging service is available as an app, larger businesses are better suited to engage with customers through Google's Business Messages API, which requires partner support. Let's have a look at how this messaging channel is ideal for growing businesses looking to stay ahead of the competition.

Aug 08, 2022 • Customer Experience

Make More Impact With Your Charity: Turn Potential Donators Into Ambassadors

It’s an exciting time to be part of the charity industry. Sure, there are challenges, but there are also huge opportunities for innovation. For example, while the COVID-19 pandemic may have affected some people’s capacity to support worthwhile causes, it has also provided the drive needed to push charities toward finding new and effective ways of reaching potential donators and turning them into ambassadors.

Aug 06, 2022 • Events

11 Ways to Make Your Event Stand Out With Mobile Marketing

Festivals are bigger than ever; the market is thriving, and people love listening to live music in a space where they feel free to let go and enjoy the atmosphere with like-minded people. While this is undoubtedly a good thing for organizers, with this popularity comes much competition. Organizers, therefore, need to think of creative ways to stand out. One way is by boosting their mobile marketing offering. CM.com offers the solution; discover here 11 examples of how you can apply this to your event.

Aug 05, 2022 • CM.com

How CM.com Helps the Formula 1 Heineken Dutch Grand Prix Realize an Amazing Fan Experience

What is needed for the best Formula 1 Heineken Dutch Grand Prix experience? Skilled racers, fast cars, perhaps even some cold beers? All true. But did you know there are also many unseen factors contributing to your event experience? CM.com is supporting the Formula 1 Heineken Dutch Grand Prix in many ways. Read on to discover how.

Aug 02, 2022 • CM.com

Fast Event Visitor Support at Formula 1 Heineken Dutch Grand Prix

When you go to any event, questions might arise. How do you get there? Where can you find your tickets? And where will you stay? For some questions, you prefer instant support from the organization. Swift and smooth. In this article, we’ll show how the Formula 1 Heineken Dutch Grand Prix will always help you in the best way possible.

Jul 24, 2022 • Ticketing

10 Ways Technology Can Boost the Popularity of Museums and Parks

Most museums and parks focus on the live experience of their visitors. However, with more and more visitors consisting of younger generations such as Millennials and Gen Z, the mobile experience is becoming increasingly important. Especially with visitor numbers declining, now is the time to explore opportunities to attract new streams of visitors. Embracing technology can help with this; discover ten ways to do so and enjoy the benefits.

Jul 19, 2022 • Customer Experience

The Value of Engaging With Customers During the Utility Customer Experience

Utility companies interact with their customers on a daily basis. Think about paying a bill online or answering questions about their usage. There are many different touchpoints and interactions within the customer journey of utilities, but how can you engage with your customers on the right moment? That is what you will discover in our 7 phase customer journey for utilities.

Jul 14, 2022 • Marketing

How to Boost Fan Engagement - A Formula 1 Heineken Dutch Grand Prix Use Case

What’s so great about sports is that it connects all kinds of people. On the other hand, knowing no two sports fans are alike makes it challenging for sports organizations to address different fan segments. The organization behind the Formula 1 Heineken Dutch Grand Prix acknowledged this challenge and didn’t just pack the CM.com Circuit Zandvoort with their best fans. Instead, they’ve managed to enhance their fan experience right at their first racing event in 35 years. What’s more, they keep improving fan engagement year on year. Curious to know how? We’ll share five insider tips on how the Dutch Grand Prix enhanced its fan engagement before, during, and after the race.

Jul 05, 2022 • Messaging

How to Optimize Customer Relations via Instagram's Direct Messages

Building meaningful relationships with customers is something we all wish to do. A good customer relationship will increase brand loyalty and, in the long run, revenue. Instagram is an excellent place to build good customer relations due to its social nature.

Jul 03, 2022 • Payments

Payments on High Performance for the Ultimate Dutch Grand Prix Experience

What is needed for the best Formula 1 Heineken Dutch Grand Prix experience? A good, fair race of course. Racers who are on top of their game. A good car with a skilled, quick team to maximize its performance. Perhaps even good food and a nice cold beer? All the above are true. But there are also unseen factors that contribute to a great day at the Dutch Grand Prix. Payments during an event are seen as a given, a necessary evil perhaps, but they can truly make or break the experience for a visitor. Learn more about our Payments solutions at the Dutch Grand Prix and how they contributed to this awesome event.

Jun 28, 2022 • Customer Experience

Create Outstanding Customer Experiences With an Integrated Marketing & Service Solution

Consumers are nothing like the consumers of, say, ten years ago. They are more critical than ever before and have razor-sharp requirements. They expect speed, convenience, and reassurance right at their fingertips. Meeting these expectations is quite a challenge. Especially if the marketing and customer service departments operate independently, these departments need to work together seamlessly to serve today's consumers best.

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