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AI Decisioning Engine

1:1 Personalization at Scale

An AI engine to assist marketers and agents, fuelling omnichannel experiences with relevant, tailored content based on in-depth knowledge of your customers.

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1:1 Personalization

Engage individual customers at every touchpoint with on-brand tailored content and recommendations.

Increased Focus

Automate tasks and suggest relevant content so your teams can focus on the bigger picture.

Customer Lifetime Value (CLV)

Drive longevity at every stage of the customer journey with personalized experiences at scale.

Predict Your Customers Buying Journey

Remove the guesswork from personalization and let AI take the lead. Our AI Decisioning Engine analyzes customer behavior and preferences to predict the next buying stage, ensuring your team can deliver the right information and the right products at the right time.

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Fully Automated

Ensure your personalized content is delivered at the right moment on the right channel with AI predictions and automation.

Self-Learning AI

Connect existing data sources and allow the AI engine to continuously learn with every interaction.

No Black Box

Gain transparency and view insights into why certain AI-driven recommendations have been suggested.

Mobile Marketing Cloud

1:1 Personalization Solution Tailored to Your Business

Increase ROI with personalization specifically matched to your business. Our AI Decisioning Engine enables you to align your personalization and business strategies based on tailored criteria.

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Suggest Relevant Content

Highlight specific items and products to include in recommendations to boost interactions and conversions from customers.

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Remove Irrelevant Suggestions

Define specific items and products to exclude from recommendations and, therefore, will not be seen by customers.

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Demonstrate Customer Insight

Identify groups of items and products to boost recommendations to ensure more engagement from customers.

Tailor Experiences At Every Customer Touchpoint

Engage Customers via All Channels

whatsapp
apple business chat
facebook messenger
sms
viber
instagram messaging
telegram
rcs
voice
e-mail

Goodbye Siloed Solutions.
Hello Engagement Platform.

Our AI Decisioning Engine seamlessly integrates with our service and marketing tools to create a unified customer experience and unify data across departments. It effortlessly connects to our Customer Data Platform, Mobile Marketing Cloud and Mobile Service Cloud.

Here's What Our Customers Have to Say

Discover Why Marketers Love our Platform

Leave your information and get instant access to our 10-minute demo video. In which we will show you:

  • The real product in action - not polished marketing visuals, but exactly how it works.

  • How our Engagement Platform can help you get better results.

  • Step-by-step explanations of key features and benefits.

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Latest Articles

blog-conversational-christmas-engagement
Nov 25, 2025 • AI

Convert Conversations This Christmas: 5 Use Cases

The holiday season is almost here, and it comes with the perfect opportunity to connect with customers in a personal and meaningful way. Messaging channels like WhatsApp, RCS, and SMS can help you create an unforgettable customer experience this Christmas. In this blog, you’ll discover how these channels can boost satisfaction and drive sales during the busiest time of the year.

Ai governance
Nov 14, 2025 • AI

AI Is Getting Smarter and More Independent. How Do You Stay in Control?

More and more companies are rolling out AI agents that go far beyond generating content or answering simple questions. They handle customer requests, update systems, trigger workflows, and even complete transactions. This brings speed, efficiency, and relief from manual, repetitive work. But once AI starts doing instead of merely assisting, something fundamental shifts. You need more than clever technology. You need a clear way to stay in control of what it does, why it does it, and the limits within which it can operate. This is where AI governance comes in. Not as a tick-box compliance layer, but as a practical foundation that keeps AI predictable, explainable, and safe as it becomes more autonomous.

blog-black-friday-customer-retention
Nov 13, 2025 • AI

From Casual Consumers to Loyal Fans: How to retain customers after Black Friday

Black Friday is a huge shopping event, drawing crowds of eager shoppers hunting for deals. But once the rush fades, the real challenge begins: turning one-time shoppers into returning customers. Customer retention is vital for long-term success, and the period after Black Friday is the ideal moment to turn short-term excitement into lasting relationships. In this blog, you’ll learn how to keep customers engaged and coming back long after the rush is over.

AI-now and future
Oct 28, 2025 • AI

The Business Impact of Agentic AI: now and in the future

Imagine customer inquiries being answered 24/7 without wait times, automatic updates on delayed orders, or fully digital shopping assistants guiding customers from browsing to purchase. These are just a few examples of what Agentic AI can achieve. In this article, CM.com’s Marketing Lead AI & SaaS, Sander Harryvan, and Product Marketer, Tom Faas, share their insights on where businesses currently stand in adopting Agentic AI, what the next phase looks like, and why Agentic AI will have a profound impact on the way we do business in the coming years.

3 types of AI
Oct 15, 2025 • AI

Unleashing the Power of AI: How Generative, Agentic, and Predictive AI Are Transforming Customer Experience

Artificial Intelligence (AI) has been in development for decades, but the way we use it today has changed dramatically. With the advent of ChatGPT and other applications, AI has suddenly become tangible for the general public. While it was previously used primarily for specific, often invisible applications (think fraud detection in banking or predictive maintenance in industry), it now actively assists in content creation, enhancing customer experiences, and streamlining processes. Within customer experience, three forms of AI are particularly relevant: generative, agentic, and predictive AI. In this article, we’ll break them down and explain how to leverage them effectively.

halo-insurance
Oct 10, 2025 • AI

From Claims to Customer Questions: How AI Agents Help Insurers

The insurance industry is known for its complex processes and heavy administrative load. Fragmented communication, outdated systems, and complicated policy conditions mean that finding the right information or processing changes often takes far longer than it should. AI agents can change that. They answer questions, pull real-time data from internal systems, and seamlessly trigger processes.

blog-halo-real-estate
Oct 02, 2025 • AI

AI Agents in Real Estate: Streamline Inquiries and Deliver a Better Buyer Experience

In today’s competitive global real estate market, agencies are flooded with inquiries on listed properties. Buyers expect instant answers about availability, pricing, and next steps — often outside office hours. For real estate agents, this creates a heavy workload: handling repetitive questions, scheduling viewings, and informing disappointed buyers when a property is already sold or oversubscribed. Without automation and smart workflows, agencies risk being overwhelmed, leading to frustrated buyers and missed opportunities for meaningful interactions. HALO, CM.com’s AI-powered engagement platform, helps real estate companies streamline these processes. AI agents work 24/7, provide human-like responses, and handle routine tasks instantly. This frees agents to focus on what matters most: building relationships and guiding serious buyers through the transaction.

blog-ai-agents-live
Sep 23, 2025 • AI

How AI Agents Are About to Transform the Music and Events Industry

The live events industry - from sports matches to festivals and concerts - is under pressure. Fans demand more, technology evolves constantly, and internal teams are stretched thin. In this shifting landscape, AI agents aren't here to replace people, but to amplify them - bringing structure, speed, and clarity where it's needed most.

Implementation checklist for AI agents
Sep 23, 2025 • AI

Your AI Agent Implementation Checklist

AI agents aren’t just shaping the future they’re transforming how companies serve and connect with their customers right now. From answering service requests instantly, to guiding shoppers through a purchase, to spotting upsell opportunities in real time, the question is no longer if you should implement AI, but how quickly you can put it to work.

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