3 minutes read
The answer to that question is a no-brainer. But how do you accomplish a 98% open rate? There are several ways to influence open rates. No wonder so many A/B tests are performed on titles, images, colours, and content. But what channel performs best to get your message seen?
As a marketer, you get to choose from countless traditional and new media to target your audience with. Email, Facebook Messenger, telephone calls, brochures, in-app Push messaging, letters, and so on. But which channel, or a mix of channels, would best serve your goal of conversion?
Believe it or not, but the greatest open rates are not reached with the latest in messaging innovations. Despite all technological possibilities, good old SMS remains the channel with the highest open rates. SMS’s has a staggering open rate of 98%, where most messages are even read within just 5 minutes.
To better understand the value of SMS in creating exposure for your brand, we need to dive into the channel of mobile first. Hardly anything is so intertwined with consumers as their mobile phone. Just consider, how often is your mobile phone one of the first things you look at in the morning. And the last thing you look at before going to sleep? And how about taking your mobile to the toilet? According to The Marketing Scope, anywhere between 38 to 75 % of people use their smartphone while on the toilet. Long story short: mobile plays a vital part in the lives of consumers and they take that little device with them wherever, whenever.
That helps explain why mobile is such a valuable channel to get your message seen by your target audience. However, due to the value of mobile, many marketers are targeting this device in their fight for the customer’s attention. But in spite of the beforementioned obvious benefits of mobile, not all mobile channels are equally effective if you want to be noticed.
For example, how many emails do you get in your mailbox each day? Though email has its benefits, it may be hard to stand out from the crowd. Or consider Push messaging. This is yet another valuable tool to share your message with a selected audience. That is if your customer has your app installed. Moreover, for this, and most other mobile channels, a mobile connection is required.
This means that if the connection is bad or unavailable, your message will be delayed or even disappear. This is where SMS provides the solution. For SMS, no internet connection is needed. This means you can directly reach anyone who has a mobile phone. It doesn’t even have to be smart. Just send your personalised marketing campaign, notification or appointment reminder. The message is instantly delivered to your customer’s phone and seen by your target audience. With SMS’s open rate of 98%, reaching your target audience via mobile has never been this easy.
Do you think of SMS is an outdated channel? Guess again. SMS has continued to evolve over the years, holding more possibilities than you may be aware of.
Have you become curious about the possibilities of SMS? By creating a free account on the CM Platform, you’ll receive 10 free test credits so you can experience the possibilities for yourself. Register now or read more about SMS first.
Enjoyed this article? Please share the news!
|Next||My Techno Girl program internship at CM.com|
|Previous||Success now and in the future: optimize your customer journey|
|Back||To news overview|