As a marketer, you get to choose from countless traditional and new media to target your audience with Email, Facebook Messenger, telephone calls, brochures, in-app Push messaging, letters, and so on. But which channel, or a mix of channels, would best serve your goal of conversion?
Believe it or not, but the greatest open rates are not reached with the latest in messaging innovations. Despite all technological possibilities, good old SMS remains the channel with the highest open rates. SMS has a staggering open rate of 98%, where most messages are even read within just 5 minutes.
It starts with Mobile
To better understand the value of SMS in creating exposure for your brand, we need to dive into the channel of mobile-first. Hardly anything is so intertwined with consumers as their mobile phones. Just consider, how often is your mobile phone one of the first things you look at in the morning. And the last thing you look at before going to sleep? And how about taking your mobile to the toilet? According to The Marketing Scope, anywhere between 38 to 75 % of people use their smartphone while on the toilet. Long story short: mobile plays a vital part in the lives of consumers and they take that little device with them wherever, whenever.
That helps explain why mobile is such a valuable channel to get your message seen by your target audience. However, due to the value of mobile, many marketers are targeting this device in their fight for the customer’s attention. But in spite of the beforementioned obvious benefits of mobile, not all mobile channels are equally effective if you want to be noticed.
For example, how many emails do you get in your mailbox each day? Though email has its benefits, it may be hard to stand out from the crowd. Or consider Push Messaging. This is yet another valuable tool to share your message with a selected audience. That is if your customer has your app installed. Moreover, for this, and most other mobile channels, a mobile connection is required.
This means that if the connection is bad or unavailable, your message will be delayed or even disappear. This is where SMS provides a solution. For SMS, no internet connection is needed. This means you can directly reach anyone who has a mobile phone. It doesn’t even have to be smart. Just send your personalized marketing campaign, notification, or appointment reminder. The message is instantly delivered to your customer’s phone and seen by your target audience. With SMS’s open rate of 98%, reaching your target audience via mobile has never been this easy.
Features of SMS
Do you think of SMS is an outdated channel? Guess again. SMS has continued to evolve over the years, holding more possibilities than you may be aware of.
- Personalization via merge tags
- Target groups and individuals
- Schedule for the perfect timing
- Add mobile landing pages
- Cost-effective and reliable
- Rich analytics for conversion optimization
- Available via API, WebApp or via your mail client
- Easy to combine with other marketing channels via one platform
Discover the power of SMS – It’s free!
Have you become curious about the possibilities of SMS? Request a demo of the Mobile Marketing Cloud to see how mobile marketing can help you reach your goals.