Behind every festival or event

From first visit to returning fan

Help fans buy tickets easily, get answers about travel and the timetable at any hour, and pay fast at the bar, without adding to your team’s workload.

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Sell tickets and build the audience for the next edition

Reach the right visitors at the right time and improve conversion before the event.

Bring ticket, app and marketing data into one view of every visitor that you control.

Keep in touch outside the sales period and bring past visitors back with relevant messages.

Offer camping, parking and VIP add-ons based on what each fan bought and attended.

Let AI answer repeat questions on sale and event days and leave your team time for personal service.

Built for festivals and events

Everything you need to sell more tickets and grow every edition

Each product works on its own. On one fan profile they work together: what you learn from a ticket sale shapes your campaign, your app and your support, and every edition starts smarter than the last.

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Ticketing and access

Own the entire ticket journey

Sell tickets under your own brand and keep every buyer’s data, so you can reach fans yourself next edition, from the first sale to the gate.

  1. Presales, ticket bundles and add-ons such as camping and VIP

  2. Resale between fans inside your shop

  3. Entrance scanning with live insight into visitor inflow

Explore ticketing
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Fan data and marketing

Own your audience, not just your reach

Fill your next presale with fans you already know. Fan profiles combine ticket, app, payment and service activity, and campaigns follow what each fan did, once identified and agreed.

  1. Segments built from what fans buy, attend and click

  2. Automated campaigns from first announcement to post-event

  3. Reach each audience on email, WhatsApp, SMS and more

Explore event marketing
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Event app

Put the entire festival in their pocket

Give fans one place to plan their festival, so your team answers fewer questions and every tap adds to the fan profile.

  1. Line-ups, timetables and maps

  2. Personal schedules with saved artists

  3. Push notifications, challenges and sponsor activations

Explore event app
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Payments

Keep queues short, keep fans spending

Shorten the queue at every bar and stand with payments we process for you, and follow sales as they happen so your team can act during the event.

  1. Card, mobile and contactless payments

  2. Real-time sales and performance data

  3. Food, drinks and merchandise sales points

Explore cash register
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AI fan support

Thousands of questions, one always-on answer

Take routine questions off your team on sale days and event days, and hand over to your team when a fan needs a person.

  1. 24/7 automated answers in chat and messaging

  2. One shared inbox for all fan conversations

  3. Handover to your team with the full conversation

Explore AI support

Where one fan profile pays off

Early access presale

Segment last year’s buyers and send them the presale link first, by email, WhatsApp or SMS.

Camping and VIP upgrades

Sell ticket bundles and camping, parking and VIP add-ons, and grow revenue beyond admission.

Resale when plans change

Let a fan who cannot come resell the ticket in your shop, and add the new buyer to your fan profile.

Timetable on event day

Push timetable changes and live updates to everyone with the app, and let fans build their own plan.

Entry flow at the gate

Scan tickets at every entrance and see visitor inflow as it happens.

Rush at the main bar

Take fast card, mobile and contactless payments at the busiest bars and follow sales as they happen.

Travel and refund questions

Let AI answer travel, timetable and refund questions at any hour, and hand over with full context.

Follow-up after the event

Thank first-timers and invite regulars to next year’s presale, based on their tickets and app use.

One connected fan profile

Start with what you need, grow from there

Ticketing tells you who attends. Marketing shows what they respond to. Your event app reveals what they’re interested in. Payments show what they value. Support tells you what they need.

Bring those interactions together and every next interaction becomes smarter.

Bring ticketing, marketing, app usage, payments and support together to understand who your fans are and what brings them back.

Use what you know to make campaigns, offers and experiences more relevant before, during and after the festival.

Choose the solution you need today and add more when you’re ready, with the context you’ve already built.

Festivals, events and promoters

Built for the event you run

Short sales windows, small teams, changing events and scattered visitor data weigh differently for each organizer. Find the one that looks like you.

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Festivals

Sell more tickets and build a stronger base

Festivals sell most tickets in a short window and run for a few days. Staying in touch between editions gives the next presale a base of known fans.

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Event organizers and promoters

Reach your audience with less manual work

Organizers work with small teams, and promoters activate a new audience for every event. One view of the audience cuts manual work and carries insights from event to event.

Multi-event organizations

Multi-event organizations

Connect insights across events and brands

A visitor of one event may also like another event of the same organization. Connected visitor data allows cross-event marketing and better segmentation.

Festival and event organizers on working with CM.com

Events end, your audience doesn’t

Use what every event teaches you about your fans to make the next edition stronger.

27 yr

Helping live experience organizations create memorable visitor experiences.

100+

Supporting organizations in more than 100 countries.

500+

Festivals, venues, sports clubs, museums and attractions trust CM.com

100%

Your visitor data stays secure and stored in Europe.

Frequently asked questions

Do we have to replace our current ticketing or marketing tools?
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No. Where integrations are possible, your existing tools can stay part of your setup. The question is whether that setup also helps you understand visitors, reach them directly and start the next edition stronger. Available connections depend on your setup, and we check that with you first.

We run a small event. Do we need the full platform?
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No. Start with the product that fits your biggest challenge, such as ticketing or the event app, and add more when you are ready. Every product adds value on its own, and the fan profile you have built carries over to each product you add.

How does the AI agent hand over to my team?
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When a fan asks something the AI agent cannot answer, or asks for a person, the conversation goes to your team with the full history. The fan does not have to repeat the question, and the agent never invents an answer.

Is our visitor data actually ours?
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Yes, fully. Every ticket purchase, campaign interaction, and on-site moment belongs to you, not to CM.com. You can export it, segment it, and use it however you need. We're a platform, not a data broker..

How quickly can we get started?
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It depends on which products you start with and the complexity of your setup, but most organizations are up and running within a few weeks. Our team works with you through onboarding - you're not handed a manual and left to figure it out.

Is visitor data GDPR-compliant?
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Yes. CM.com is fully GDPR-compliant. Data is stored in Europe, and we give you the tools to manage consent, data access requests, and retention policies. Your legal team will have what they need.

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Book a demo with our festival and event team

Your next edition starts with the audience you build today. Chat with our assistant, pick a time and see where one fan profile helps you first.

This chatbot helps you schedule a demo with one of our experts. Please note that it can't answer detailed questions about CM.com products, services, or pricing. Our team will be happy to cover those during your demo.

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