Behind every journey, stay and visit

Connect every moment and give a reason to return

Give your guests the same answers in the chat, on site and at the table, with marketing, AI-supported service and payments working from the same guest view.

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Deliver personal service at every moment and bring guests back

Send arrival details, facility info and updates on the channel guests use, in their own language.

Take repeat questions about parking, breakfast and opening hours off the front desk.

Bookings, purchases and messages sit in separate systems. Bring them into one guest profile.

Reach past guests with offers that fit their stay, and build a direct relationship with them.

Keep guests and travelers informed on arrival days, at mealtimes and when plans change.

Built for travel and hospitality

Cover every moment of the guest journey, from first message to next booking

Each product works on its own. Together, they let one moment improve the next: a message before arrival prepares the welcome, and a dinner on site informs the next offer. Start where your guests feel it most, then connect more at your own pace.

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Guest communication and marketing

Greet guests before they arrive, win them back after

Send arrival details before check-in, activity updates during the stay and offers afterward, all from one place. Design the journeys in a drag-and-drop builder.

  1. Segments for returning guests and families

  2. Campaigns by email, SMS, RCS, push and WhatsApp

  3. Automated journeys around each stay

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Cash register and payments

Speed up every checkout, from restaurant table to spa desk

Accept payments at the restaurant, bar, spa and shop during busy service, on any device. Send payment links by message and accept online payments in your own app.

  1. Registers, kiosks and QR orders

  2. Card terminals and mobile payments

  3. Real-time sales and stock overview

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AI guest service

Hand the routine to AI and keep your team with the guest

Answer repeat questions about parking, breakfast and opening hours with AI agents. Your team takes over in a shared inbox, with the full conversation and suggested replies.

  1. Answers in the guest's own language

  2. Handover to your team with full history

  3. One shared inbox for every channel

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How travel and hospitality organizations use CM.com

Arrival instructions

Send check-in details, directions and parking info before guests arrive, on WhatsApp or SMS.

Stay and activity updates

Keep resort and holiday park guests informed about facilities, activities and changes.

Guest questions

Let AI answer questions about breakfast, parking and menus, and pass the rest to your team.

Delay and cancellation updates

Tell travelers about changes before they ask, and answer the questions that follow.

Restaurant, spa and shop payments

Take payments at the table, the bar and the counter with registers, kiosks or a phone.

Upgrades and extras

Offer a room upgrade, a dinner or an excursion at the right moment in the journey.

Direct rebooking

Invite past guests to book again directly, with offers that fit their last stay.

Post-stay follow-up

Send a thank-you and inspiration for the next trip or visit, when the guest agreed.

One platform for the whole journey

Turn every message, payment and question into one guest journey

Questions, payments and campaigns often sit in separate tools. Here they build on each other, where data can be connected.

Your team answers from one overview of every channel, and guests get the same quick service everywhere.

It works next to your booking and property systems, where integrations are available.

Guests get the same quick answers on WhatsApp, chat, email and voice, from one shared inbox for your team.

Offers and follow-up build on what a guest booked, asked and bought, and one stay leads to the next.

One overview of every channel and fewer repeat questions leave more time for personal service.

Hotels, resorts, travel and restaurants

Made for the way your guests travel, stay and eat

A hotel or resort, a tour operator and a restaurant all want guests to return, but they meet them at very different moments. Find the one that sounds like you.

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Hotels, resorts and holiday parks

Personal stays that bring guests back direct

Late arrivals, breakfast questions and a restaurant on site. Start with guest messaging and AI answers, then add payments for the restaurant, spa and shop.

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Travel organizations

Keep every traveler informed when plans change

Delays and cancellations bring a wave of questions across suppliers. Many begin with reliable messaging and AI support, then add campaigns for the next trip.

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Hospitality and restaurants

Serve well, get paid fast and win repeat visits

A busy service leaves little time for admin. Payments come first, then offers for returning guests and AI answers about menus and opening hours.

Experience and reach you can build on

The platform behind every message, payment and answer your guests get, built over decades.

27 yr

Helping live experience organizations create memorable visitor experiences.

100+

Supporting organizations in more than 100 countries.

500+

Festivals, venues, sports clubs, museums and attractions trust CM.com

100%

Your visitor data stays secure and stored in Europe.

Frequently asked questions

Do we have to replace our booking or property system?
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No. You keep your booking, reservation and property systems. CM.com connects communication, marketing, service and payments around them, where integrations are available. Check which system your first use case needs, because available data, access rights and integrations decide what can be connected.

Can we start with just one product?
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Yes. Each product delivers value on its own. A restaurant may start with registers and payments, a hotel with guest messaging and AI answers, a travel organization with reliable messaging and support. Add more when each step pays off. A guest app is a possible next step where you want one digital touchpoint.

Will AI make our service less personal?
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You decide which questions the AI agent answers, based on the information you give it, and when it passes the conversation on. Your team then continues in the shared inbox with the full history. A guest who needs a person gets one, and routine questions stop filling your team's day.

Can we link on-site purchases to a guest profile?
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Where the technical and legal conditions are met. A purchase at the restaurant, spa or shop links to a guest only when the guest can be identified, for example through a booking or an account. You keep control of your guest data, within your agreements and privacy law. CM.com is a Dutch company and processes data within the EU.

How do we measure the result?
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Set a baseline before you start. Track direct bookings, repeat stays or visits, spend per guest, response times and the share of questions answered by AI. Use your own data. The value depends on your goals and on how you act on what you learn.

Book a demo with our travel & hospitality team

Your next edition starts with the audience you build today. Chat with our assistant, pick a time and see where one fan profile helps you first.

This chatbot helps you schedule a demo with one of our experts. Please note that it can't answer detailed questions about CM.com products, services, or pricing. Our team will be happy to cover those during your demo.

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