Turn anonymous payments into valuable customer insights
Shopper Recognition
Every payment tells you something about your customer. Yet most transactions remain disconnected. You can see that a payment was made, but not always who came back, how often they returned, or the customer value behind those visits.
As a result, much of your customer behavior remains invisible. Shopper Recognition uncovers these hidden patterns without requiring any extra steps from your customers.
Shopper Recognition is a CM.com solution that identifies returning customers through payment data. Each payment method is linked to an anonymous token. When the same payment method is used again, it is recognized and connected to previous transactions.
This gives you insight into customer behavior across multiple visits, locations, and sales channels—without requiring an app, account, registration, or loyalty card.
Contact usNot every customer signs up for a loyalty program or uses a loyalty card. As a result, much of your returning customer behavior goes unnoticed.
Shopper Recognition makes this behavior visible as well, without requiring customers to actively participate in a loyalty program.
No extra step at checkout
Customers pay as they always do.
No registration required
Gain insights without an account or app.
Not dependent on loyalty programs
Even non-members become visible.
Recognizable customer behavior
Identify returning customers.
Use Shopper Insights to better understand customer behavior and make more informed commercial decisions.
Discover where customers return more often and spend more.
Distinguish between new, returning, and high-value customers.
Identify which customers generate the greatest long-term value.
Measure which campaigns drive more visits and increase revenue.
Shopper Recognition makes customer behavior visible and provides the foundation for targeted customer activation. Build customer segments, power loyalty initiatives, personalize experiences, or launch campaigns based on visit frequency, purchase value, and location behavior.
This turns payment data into more than just insights—it becomes a powerful tool for building stronger customer relationships and driving business growth.
Shopper Recognition is a CM.com product that identifies returning customers through payment data. Each payment method is linked to an anonymous token, making customer behavior visible across multiple visits, locations, and channels.
Shopper Recognition links payment moments to an anonymous token. When the same payment method is used again, it is recognized and connected to previous transactions. This creates insight into returning customer behavior.
No. Customers pay as they normally do. Shopper Recognition works without an app, account, registration, or loyalty card.
Shopper Recognition provides insights into last purchase moment, purchase frequency, purchase value, location behavior, and customer lifetime value. This makes it clear who returns, how often customers buy, and what value they represent.
You can use Shopper Recognition to identify returning customers, measure customer value, compare locations, evaluate campaigns more effectively, and build customer segments.
Yes. Shopper Recognition can make customer behavior across both in-store and online payment moments visible, helping you better understand behavior across multiple channels.
Whether it’s a packed retail store on a Saturday afternoon or a crowded festival at peak hour, the moment the network drops, everything changes. Queues build. Payments fail. Sales stop. What now?
Europe is rolling out Wero – a modern, all-in-one digital payments solution supporting European payments sovereignty and simplify cross-border commerce. For Germany, France, Belgium and Luxembourg, Wero replaces some of their domestic payment methods. In The Netherlands, Wero will replace iDEAL, marking a major shift towards a unified European payments experience. So what does this mean for Dutch merchants and consumers? What can you expect and what are the key timelines to prepare for. Let’s take a look.
' Tis the season for conversational commerce - and CM.com can deliver the whole customer journey in one package! From getting your promotional material seen to facilitating payments within the conversation, and some post-purchase customer care to turn holiday shoppers into loyal fans of your brand.
Retailers are largely unaware of who their customers are, especially in brick-and-mortar stores. This is a problem. In a world dominated by data, retail faces an interesting challenge. How to inform strategy and decision making when the vast majority of shoppers choose to remain anonymous by avoiding joining loyalty programs?
More and more consumers are opting for flexibility at checkout. Consequently, installment payments - also known as Buy Now, Pay Later (BNPL) - are growing rapidly in popularity. This model allows consumers to receive products or services immediately and pay later (or in installments). Convenient for large or unexpected expenses, and attractive because of immediate ownership with no immediate cost.
It still seems to be in the future, but Wero will soon replace local European payment methods. In several countries, Wero has already been introduced, such as in Germany, France and Belgium. The Netherlands will follow soon. What is Wero and what can you as a consumer or merchant expect from this new payment method?
Payments are the newest addition to WhatsApp Business Platform's impressive repertoire of powerful customer engagement tools. In this blog we'll introduce how payments on WhatsApp work, and discuss the benefits.
What is needed for the best Formula 1 Heineken Dutch Grand Prix experience? A good, fair race of course. Racers who are on top of their game? Good food and a nice cold beer? All the above are true. But there are also unseen factors that contribute to a great day at the Dutch Grand Prix. Payments during an event are seen as a given, a necessary evil perhaps, but they can truly make or break the experience for a visitor. Learn more about our Payments solutions at the Dutch Grand Prix and how they contributed to this awesome event.
Everyone who has ever been to a festival is probably familiar with tokens, it’s part of festival heritage. Traditionally, event organizers used plastic token systems to help reduce the burden of moving cash around and create standardized pricing models. But welcome to 2022. Almost all event visitors are Gen Z and Millennials, who are used to paying with their cards everywhere they go. So why not at events? Here are 7 ways in which you can benefit from making your events completely cashless.
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