Turn anonymous payments into valuable customer insights
Shopper Recognition
Every payment tells you something about your customer. Yet most transactions remain disconnected. You can see that a payment was made, but not always who came back, how often they returned, or the customer value behind those visits.
As a result, much of your customer behavior remains invisible. Shopper Recognition uncovers these hidden patterns without requiring any extra steps from your customers.
Shopper Recognition is a CM.com solution that identifies returning customers through payment data. Each payment method is linked to an anonymous token. When the same payment method is used again, it is recognized and connected to previous transactions.
This gives you insight into customer behavior across multiple visits, locations, and sales channels—without requiring an app, account, registration, or loyalty card.
Contact usNot every customer signs up for a loyalty program or uses a loyalty card. As a result, much of your returning customer behavior goes unnoticed.
Shopper Recognition makes this behavior visible as well, without requiring customers to actively participate in a loyalty program.
No extra step at checkout
Customers pay as they always do.
No registration required
Gain insights without an account or app.
Not dependent on loyalty programs
Even non-members become visible.
Recognizable customer behavior
Identify returning customers.
Use Shopper Insights to better understand customer behavior and make more informed commercial decisions.
Discover where customers return more often and spend more.
Distinguish between new, returning, and high-value customers.
Identify which customers generate the greatest long-term value.
Measure which campaigns drive more visits and increase revenue.
Shopper Recognition makes customer behavior visible and provides the foundation for targeted customer activation. Build customer segments, power loyalty initiatives, personalize experiences, or launch campaigns based on visit frequency, purchase value, and location behavior.
This turns payment data into more than just insights—it becomes a powerful tool for building stronger customer relationships and driving business growth.
Shopper Recognition is a CM.com product that identifies returning customers through payment data. Each payment method is linked to an anonymous token, making customer behavior visible across multiple visits, locations, and channels.
Shopper Recognition links payment moments to an anonymous token. When the same payment method is used again, it is recognized and connected to previous transactions. This creates insight into returning customer behavior.
No. Customers pay as they normally do. Shopper Recognition works without an app, account, registration, or loyalty card.
Shopper Recognition provides insights into last purchase moment, purchase frequency, purchase value, location behavior, and customer lifetime value. This makes it clear who returns, how often customers buy, and what value they represent.
You can use Shopper Recognition to identify returning customers, measure customer value, compare locations, evaluate campaigns more effectively, and build customer segments.
Yes. Shopper Recognition can make customer behavior across both in-store and online payment moments visible, helping you better understand behavior across multiple channels.
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It still seems to be in the future, but Wero will soon replace local European payment methods. In several countries, Wero has already been introduced, such as in Germany, France and Belgium. The Netherlands will follow soon. What is Wero and what can you as a consumer or merchant expect from this new payment method?
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