Behind every show and club night

Fill more nights, grow every visit and bring guests back

Turn one-time visitors into returning guests. Reach the right audiences, increase revenue beyond ticket sales and keep every night running smoothly.

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Make every night count and build a stronger venue business

Reach the right crowd, sell more tickets and boost attendance across your calendar.

Turn artist fans into returning guests with direct relationships and relevant communication.

Increase revenue per guest with upgrades, merchandise, food and drinks.

Let guests resell eligible tickets through an official channel and help fill empty spots.

Speed up entry, payments and support while reducing queues and workload.

Built for venues and clubs

One platform from the first on-sale to the next show

Ticketing, marketing, the app, payments and service share audience data where your permissions and integrations allow. Start with the part that answers your biggest challenge and add more later.

One connected guest profile

Know which guests come back and what they come for

Every show brings in an audience. But how well do you know the people coming back? Connect ticketing, spending, and engagement data to recognize returning guests, understand their preferences, and invite them to shows they'll love.

The headliner changes every night. Your relationship with your audience doesn't have to start from zero.

See who keeps coming back and what they love. Turn those insights into more relevant campaigns and more ticket sales.

Connect ticketing, bar and merchandise spending, and app engagement to understand your audience and uncover new revenue opportunities.

Give ticketing, marketing, programming, and service the insights they need to make better decisions, with your data under your control.

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Ticketing and access

Sell every show in your own branded shop

Sell tickets through your own branded shop, manage access at the door, and turn every ticket buyer into an opportunity for the next show.

  1. Branded ticket shops with flexible ticket types and add-ons

  2. Secure resale and fast ticket scanning

  3. First-party audience data for future campaigns

Explore ticketing
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Marketing

Reach past guests with the shows that fit them

Turn audience insights into campaigns that sell more tickets. Reach guests based on previous visits, preferences, and engagement, and keep your venue top of mind between shows.

  1. Audience segmentation based on behavior and interests

  2. Email, WhatsApp, SMS, and push campaigns

  3. Automated journeys that drive ticket sales and repeat visits

Explore event marketing
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Event app

Keep your venue in their pocket

Bring tickets, upcoming shows, personalized recommendations, and venue updates together in one branded app. Stay connected with your audience beyond a single night.

  1. Tickets, lineups, schedules, and venue information

  2. Personalized push notifications and updates

  3. Interactive experiences and sponsor activations

  4. Insights into audience engagement

Explore event app
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Cash register and payments

Serve the bar faster at the peak

Keep the bar moving when the venue fills up. Connect orders, payments, and sales insights to serve guests faster and make the most of every busy night.

  1. Fast payments across bars and sales points

  2. Mobile ordering and QR-based purchases

  3. Real-time insights into sales and performance

Explore cash register
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AI agents and shared inbox

Less repetitive questions and more time for your guests

Let AI agents handle common questions about tickets, opening hours, lockers, and accessibility. Give your team more time for the conversations that need a human touch.

  1. Instant answers based on your venue information

  2. Automated support through chat and WhatsApp

  3. Easy handover to your team with conversation history

Explore AI support

The moments where a venue wins the night

From the on-sale to the days after the show, each use case shows what changes for your guests and your team. Start with the one that costs you the most.

Venues, clubs and venue groups

Built for every kind of venue

From concert halls and nightclubs to multi-venue groups. Different audiences, different challenges. One connected platform that adapts to the way you operate.

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Music venues and concert halls

Reach the right fans for every act and know who return

Every act attracts a different crowd. Connect ticketing, marketing, and audience insights to reach the right fans, drive ticket sales, and turn occasional visitors into regulars.

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Nightclubs

Sell each night in its own shop and serve the bar faster

Late decisions, changing nightlife habits, and busy peak hours. Reach the right crowd, drive ticket sales, speed up payments, and make every night more profitable.

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Venue groups

Recognize one guest across every venue in the group

Connect audience insights across locations to recognize returning guests, coordinate campaigns, and uncover opportunities across your venue group. All while keeping control of your data.

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Events end, your audience doesn’t

From independent venues to international event organizations, CM.com brings decades of live industry experience, proven technology, and connected solutions to every show.

27 yr

Powering live experiences since 1999.

100+

Supporting businesses across the globe.

500+

Trusted by festivals, venues, clubs, and leading live experience brands.

100%

Your data stays yours. Securely stored in Europe.

Frequently asked questions

Can we keep our current ticketing partner?
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Yes, if you want to. Start with the part that answers your biggest challenge, such as marketing, the bar or service, and connect it to your ticketing where an integration exists. Which connections are available depends on the ticketing system you use today.

Will guests return when they come for the artist?
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Some will. Connected, permitted data shows who has come before and which shows they came for, so you can invite them to a similar night instead of sending everyone the same announcement. Your own app adds a direct way to reach them between shows. Measure repeat visits against your own baseline before you judge the result.

What if a promoter owns the ticket data?
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Start by mapping which guest relationships and data your venue may use under your contracts and privacy rules. Not every ticket buyer is a guest you can contact. The data you can use comes from your own shop, your own channels and the permissions guests give you.

Can we link bar purchases to guests?
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Only where a guest can be identified, for example through an account or a ticket linked to the order. Many bar sales are anonymous, and they still give you reporting by bar, team member and product. Linking purchases to guests depends on your setup, the guest's permission and privacy rules.

What happens to tickets for guests who cannot come?
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The guest offers the ticket in your resale shop, and the new buyer receives a new barcode. The original barcode is cancelled, which helps against fraud and leaves fewer places empty. Prices and eligible shows follow your ticket types and agreements, so the exact setup depends on your event.

Is visitor data GDPR-compliant?
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Yes. CM.com is fully GDPR-compliant. Data is stored in Europe, and we give you the tools to manage consent, data access requests, and retention policies. Your legal team will have what they need.

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Book a demo with our venues and clubs team

Your next night starts with the audience you build today. Chat with our assistant, pick a time and see where one guest profile helps you first.

This chatbot helps you schedule a demo with one of our experts. Please note that it can't answer detailed questions about CM.com products, services, or pricing. Our team will be happy to cover those during your demo.

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