In an age of mass marketing with constant TV, internet and email advertising, it’s safe to say that peak sales periods like Black Friday and the Holiday Season can be an overwhelming experience for consumers around the world. When marketing messages don’t match consumers’ needs and interests, they disconnect. They mute notifications, skip ads, and avoid all forms of marketing until the peak season is over. As an eCommerce marketer, you should always be looking to avoid this by diversifying and personalizing your marketing strategy in a way that suits your customers needs and sensibilities.
You only get a few seconds to make an impact with your business messaging, so make those seconds count. While traditional SMS is still widely used, it's becoming limited in its features. RCS for Business is SMS 2.0 - native and easy to use, but also rich and engaging. The perfect tool for business messaging! Let's see where RCS can truly make a difference.
Imagine customer inquiries being answered 24/7 without wait times, automatic updates on delayed orders, or fully digital shopping assistants guiding customers from browsing to purchase. These are just a few examples of what Agentic AI can achieve. In this article, CM.com’s Marketing Lead AI & SaaS, Sander Harryvan, and Product Marketer, Tom Faas, share their insights on where businesses currently stand in adopting Agentic AI, what the next phase looks like, and why Agentic AI will have a profound impact on the way we do business in the coming years.
Retailers are largely unaware of who their customers are, especially in brick-and-mortar stores. This is a problem. In a world dominated by data, retail faces an interesting challenge. How to inform strategy and decision making when the vast majority of shoppers choose to remain anonymous by avoiding joining loyalty programs?
Artificial Intelligence (AI) has been in development for decades, but the way we use it today has changed dramatically. With the advent of ChatGPT and other applications, AI has suddenly become tangible for the general public. While it was previously used primarily for specific, often invisible applications (think fraud detection in banking or predictive maintenance in industry), it now actively assists in content creation, enhancing customer experiences, and streamlining processes. Within customer experience, three forms of AI are particularly relevant: generative, agentic, and predictive AI. In this article, we’ll break them down and explain how to leverage them effectively.
The insurance industry is known for its complex processes and heavy administrative load. Fragmented communication, outdated systems, and complicated policy conditions mean that finding the right information or processing changes often takes far longer than it should. AI agents can change that. They answer questions, pull real-time data from internal systems, and seamlessly trigger processes.
In today’s competitive global real estate market, agencies are flooded with inquiries on listed properties. Buyers expect instant answers about availability, pricing, and next steps — often outside office hours. For real estate agents, this creates a heavy workload: handling repetitive questions, scheduling viewings, and informing disappointed buyers when a property is already sold or oversubscribed. Without automation and smart workflows, agencies risk being overwhelmed, leading to frustrated buyers and missed opportunities for meaningful interactions. HALO, CM.com’s AI-powered engagement platform, helps real estate companies streamline these processes. AI agents work 24/7, provide human-like responses, and handle routine tasks instantly. This frees agents to focus on what matters most: building relationships and guiding serious buyers through the transaction.
Black Friday stands out as one of the most anticipated shopping events of the year. Last year, Black Friday 2024, consumer spending reached US$ 74.4 billion, which is up 5% from 2023. And safe estimates suggest that online sales will grow another 3-6% this year. Time to jump into the holiday craze and strive for maximum exposure with high-impact messages. Be seen, be heard, and convert!
The fastest path to more conversions is maximizing reach - after all, customers can not buy your products or use your services if they haven't heard of you.
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