Customer Experience

What is Mobile Marketing?

Our smartphones are more than ever part of our lives. Focussing on mobile marketing provides new opportunities for your business. Your customers are on their mobile phones, so make sure you reach them there. In this article you will learn what mobile marketing is, how to use it, through what channels and how you can correspond to your customers' needs.

what is mobile marketing

What is mobile marketing?

Mobile marketing is communicating with your customers through mobile devices. This can be smartphones, but also tablets. With mobile marketing you can reach your customers anytime and anywhere. To start with mobile marketing you need to decide through which channels you want to communicate, for example via SMS, WhatsApp or Voice. Choose the channel that your customers prefer.

In addition, you must determine what your goal is. You can use mobile marketing in every phase of the customer journey, for example to create brand awareness or to stimulate purchases. Mobile marketing contributes to a lot of purposes. Some examples of mobile marketing are explained below.

Mobile marketing examples

  • SMS Marketing with mobile landing pages

SMS is still the channel with the highest open rate. 98% of recipients open an SMS message. It's no surprise that brands still like to use this channel.

Enrich your SMS message with mobile landing pages. This way you can send new items or temporary offers and coupon codes. You can share online surveys for insights into customer satisfaction or send a personal ticket with a QR code for an event.

a campaign over SMS, a mobile landing page, and the website itself

*Source: Message media

  • WhatsApp Marketing

WhatsApp is currently the most used communication channel. Make sure your customers can communicate with your brand through WhatsApp. Answer all your customers' questions and provide the requested support. By adding WhatsApp as a communication channel, you take your customer service to a higher level.

From Conversation to Conversion

Does a customer ask for a specific product? Offer the possibility to buy the product directly in the chat. With our payment links and in-app payment solutions, your customers' can make purchases without leaving the chat.

mobile ticket received over whatsapp

*Source: CM.com

  • Apple Business Chat

Create a direct connection to iOS device users with Apple Business Chat. Customers can contact your brand when it suits them through their preferred messaging channel. In addition, it is possible to complete a purchase within this medium with Apple Pay. This improves customer service and makes a purchase easier than ever.

Apple Business Chat with Home Depot

*Source: Pocket-lint

  • Voice Marketing

Voice Campaigns is a powerful channel to convey a message to your customers. Send pre-recorded voice messages to personalize your marketing campaigns.

How cool is it to start the ticket sale of a festival with a phone call from Dua Lipa who will be performing at the event? Or to reach the fans of a soccer club with a personal message from the trainer?

voice campaign from Dua Lipa

*Source: CM.com

  • Quick-Response barcode (QR-code)

QR codes can be easily scanned with a phone's camera. After scanning, the customer will be directed to a landing page where more information is provided.

scan QR code and see latest juice flavors

*Source: Beaconstac

Mobile Marketing and Personalization

The most important aspect of mobile marketing is to ensure that the message corresponds to the wishes of your audience. The channel, message and timing are important. Make it personal. But how do you do that?

With CM.com's Customer Data Platform (CDP) you can create 360 ° customer profiles. The CDP collects customer data such as personal identifiers, website visits, mobile app sessions, email responses, chat transcripts, customer service interaction audio recordings, social media comments, and purchase orders. This way you ensure that your message is as personal as possible and corresponds to your customers' wishes. This increases customer loyalty, conversions and retention.

CM.com's Mobile Marketing Cloud

The Mobile Marketing Cloud (MMC) is an omnichannel marketing automation tool fully focused on mobile. With the MMC you create unique customer journeys for every scenario. Reach your customers automatically on their favorite mobile channel with a personalized message and let our omnichannel automation tool do the work for you.

More about the Mobile Marketing Cloud >>

The #1 Marketing Cloud Truly Focused on Mobile

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