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RCS for Business

Discover RCS: The Future of Text Messaging

Bring text messages to life with rich media for the ultimate native-app customer engagement.

RCS Hero Image

Convert With Engaging Features

Boost engagement by turning simple texts into rich experiences with images, videos, carousels, suggested replies and buttons.

Build Customer Trust

Prepare for exceptional response rates thanks to your branded and verified business profile, building customer trust before and during the conversations.

Connect Effortlessly

Send your branded and engaging content directly to your customers' native text messaging app. Easy, familiar, and no third party download required.

Gain Important Insights

Track open rates and monitor engagement in comprehensible analytic dashboards. Learn from the data and optimize where needed to drive better results.

Communication Services With an Emphasis on "Rich"

Engagement and Conversion

Often, you only get a few seconds to make a first impression and WOW your customers - make sure your messages are rich and engaging.

RCS for Business messages see 7x higher engagement rates compared to SMS, thanks to the interactive features such as buttons and carousels.

  1. Images and Videos

  2. Quick Replies

  3. Buttons

  4. Carousels

  5. Media Cards

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Security and Trust

Cybercrime is unfortunately part of the modern world, and it damages the trust between customers and businesses. How can you tell which messages are legit, and which ones aren't?

RCS for Business offers verified sender profiles, to prevent spam and to help customers identify official business accounts. And when customers know it's safe, they'll feel more confident to engage.

  1. Brand Visibility

  2. Required Verification

  3. TLS Encrypted

  4. GDPR-Compliant

  5. ISO-Certified

RCS on the Rise: Connecting More Networks, More Users, Daily

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RCS vs SMS: The Differences

RCS is often called SMS 2.0, and perhaps rightfully so!

RCS is a high-performing communication channel that competes with other modern messaging apps while being native to (most) mobile devices.

Text Limit Media Verified Profiles Open Rate CTR
Text Limit Media Verified Profiles Open Rate CTR

RCS

3000+ characters

Rich Media

Yes

90% - 95%

15% - 30%

SMS

160 characters

Not Supported

No

98%

4% - 7%

RCS is a high-performing communication channel that competes with other modern messaging apps while being native to (most) mobile devices.

Here's What Our Customers Have to Say

How to Get Started With RCS for Business

  1. Register your RCS for Business sender profile
  2. Start sending rich and engaging messages

RCS for Business With CM.com

RCS for Business truly is the rising star of business communication channels - native, safe, and filled to the brim with innovative and engaging features that will WOW your customers worldwide.

But why would you choose CM.com as your RCS for Business provider? Well, here are some perks:

  • Fast implementation and migration

  • Easily integrated via API, or as out-of-the-box software

  • Premium customer support worldwide

  • GDPR-compliant and ISO- certified

Frequently Asked Questions About RCS

What Is Rich Communication Services (RCS) Messaging?

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Rich Communications Services (RCS) is a new messaging protocol. It was originally created to replace SMS and MMS messaging, and to elevate text messaging to modern messaging standards. RCS offers many of the features available on popular messaging platforms like WhatsApp, Facebook Messenger, and iMessage. And as a bonus perk, it enables users to communicate with your business within the native messaging app of their phones similar to SMS - no additional app download needed.

More about RCS

What Is the Difference Between RCS and SMS

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RCS is a new messaging protocol, originally created with the intent to replace SMS. Contrary to SMS, which consists plain text messages, RCS offers rich media and more innovative features that can elevate business messaging to the next level.

More about RCS vs. SMS

What Is the Difference Between RCS and WhatsApp?

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RCS Business Messaging and WhatsApp Business Messaging are both notable channels for businesses that strive for a personal and conversational approach to customer communication. WhatsApp is a Meta product, and it requires an app download before use. RCS operates from the native messaging app of (most) mobile phones. The features they offer are quite similar to each other in terms of coverage, rich media, security, and automation.

What Is the Coverage and Reach of RCS?

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RCS is native on all Android phones, and in 2024, Apple started to release RCS support with iOS 18. RCS coverage is dependent on operators enabling RCS services. CM.com currently has full RCS coverage in France, Spain, the UK and Germany. With partial operator coverage in Italy, the Netherlands, Sweden, Denmark and more countries to follow.

More about RCS on iOS 18

What If the Recipients Do Not Have RCS Enabled on Their Phones?

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RCS messages can be sent when both the sender and the recipient have it enabled on their phones, and the devices are connected to the internet. Is there no internet connection available, or does either the sender or the recipient not have RCS enabled on their phone? Then the message will be sent as an SMS or MMS message.

Does RCS Use Data to Send Messages?

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RCS Messages are sent over Wi-Fi or mobile data. Are you connected to a Wi-Fi network? Then you won't pay additional costs for using RCS. If you're connected to your own mobile data plan, the costs are based on your provider. Messages send without a connection to the internet will instead be sent as SMS or MMS messages.

Latest Articles

RCS for Business
Oct 29, 2025 • RCS

RCS for Business: 3 Message Types and 3 Use Cases

You only get a few seconds to make an impact with your business messaging, so make those seconds count. While traditional SMS is still widely used, it's becoming limited in its features. RCS for Business is SMS 2.0 - native and easy to use, but also rich and engaging. The perfect tool for business messaging! Let's see where RCS can truly make a difference.

Black Friday WhatsApp and RCS campaigns
Sep 30, 2025 • RCS

Boost Black Friday Sales with WhatsApp and RCS

Black Friday stands out as one of the most anticipated shopping events of the year. Last year, Black Friday 2024, consumer spending reached US$ 74.4 billion, which is up 5% from 2023. And safe estimates suggest that online sales will grow another 3-6% this year. Time to jump into the holiday craze and strive for maximum exposure with high-impact messages. Be seen, be heard, and convert!

blog-rcs-coverage
Sep 25, 2025 • RCS

Reach Your Audience With Rich Messages That Convert

The fastest path to more conversions is maximizing reach - after all, customers can not buy your products or use your services if they haven't heard of you.

RCS Statistics for Marketers
Sep 08, 2025 • RCS

RCS Messaging Statistics Every Marketer Should Know

For years, SMS has been the default channel for mobile messaging. It's simple, reliable, widely adopted - and it has some good benchmark statistics. But in a world where consumers expect more interactive, app-like experiences, traditional SMS is starting to feel outdated. That's where RCS comes in. But can RCS compare to the SMS benchmarks?

Successful Debt Collection With Consumer-Friendly Upgraded SMS
Apr 24, 2025 • RCS

Successful Debt Collection With Consumer-Friendly Upgraded SMS

Debt collection can be a tough industry. Outstanding, late, or unpaid debts are tricky to manage and solve, and strict (security) regulations make the work complicated. On top of that, the industry has a reputation problem - many consumers see debt collectors as aggressive or unapproachable. But how does one make debt collection more efficient, more transparent, and more consumer-friendly?

WhatsApp RCS
Jul 22, 2024 • RCS

RCS vs WhatsApp: Which is Best for Your Business?

RCS Business Messaging and WhatsApp Business Messaging are both notable channels for businesses that strive for a personal and conversational approach to customer communication. But what features do both channels have? What sets them apart? And more importantly - which channel is most suitable for your business? Let's find out!

Protect Your Customers from Fraud With RCS Sender Verification
Jun 05, 2024 • RCS

Protect Your Customers from Fraud With RCS Sender Verification

Cybercrime and spam messaging is on the rise. Criminals attempt to impersonate trusted businesses in the hopes of scamming loyal customers out of their personal details, login credentials, and even banking information. This damages the trust between customers and businesses. How can you tell which messages are legit, and which ones aren't? RCS Business offers verified sender profiles, helping customers identify official business accounts so they can engage with business communication with confidence.

Unified Messaging With RCS on iOS
May 15, 2024 • RCS

Unified Messaging With RCS on iOS

RCS is a rising star among the messaging channels. It combines the reliability of the SMS network with the added benefits of rich media and other modern messaging features. Its only hiccup was reach - iOS didn't support RCS. Until now.

whatsapp-authentication
Apr 06, 2023 • RCS

Two Factor Authentication (2FA) on Different Messaging Channels

Two Factor Authentication, or 2FA, is an effective way to protect your data and your customers. But how do you set up Two Factor Authentication? And what messaging channels can be used for 2FA?

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