The answer depends on who your customers are and where they live. Let's discover which messaging channels are most popular in your customers' countries.
Our Communication Channel Advisor data is based on statistics from Statista and wearesocial.
| Use Case | Customer Service | Marketing | Notifications | Verification |
|---|---|---|---|---|
| Use Case | Customer Service | Marketing | Notifications | Verification |
Instagram Messaging |
✓ |
✓ |
||
Facebook Messenger |
✓ |
✓ |
||
WhatsApp Business Platform |
✓ |
✓ |
✓ |
|
RCS Business Messaging |
✓ |
✓ |
✓ |
✓ |
Google's Business Messages |
✓ |
|||
Twitter for Business |
✓ |
✓ |
||
Telegram |
✓ |
✓ |
||
SMS |
✓ |
✓ |
✓ |
|
Apple Messages for Business |
✓ |
|||
Mobile Push |
✓ |
✓ |
✓ |
|
Viber for Business |
✓ |
✓ |
✓ |
✓ |
Customer engagement today happens on a variety of online channels. In this guide you’ll see how using the most relevant channels can help you to attract, engage, interact, and convert customers.
Download the guideGen Z consumers are the most tech-savvy audience; they are social media natives and are searching for honest experiences. They expect innovative ways to engage with brands. The best way to interact with them is with personalised and real experiences.
Millennial customers have high expectations. Brands that do not meet them will see this audience defect to competitors offering a better customer experience. Ultimately, Millennials are willing to spend more money for a great customer experience.
Gen Xers are in the prime of their careers with significant spending power. They are loyal and care about their communities. For successful engagement and conversion, they need reassurance. Building trust, loyalty, and familiarity with your brand are crucial.
Baby boomers are also active on digital media with an average of 4.6 social media accounts per person. They expect high-quality interaction with knowledgeable staff when engaging with a brand. They value trusted recommendations and reviews.
When asked if they can choose where to make a purchase, 68% of consumers are more likely to go with the business with convenient communications.
Today, more than two-thirds of companies compete primarily based on customer experience.
Understand your customers' journey and identify their preferred channels. Engage where and when it provides the most value to them. You'll differentiate your business and generate growth.
