Improve your digital strategy and use WhatsApp as a marketing tool for direct, personalised communication with your audience.
Cut through the email marketing noise and easily share your latest news or offers with all your opted-in customers on WhatsApp with just one click.
People get flooded with messages from companies, especially during sale periods. Use WhatsApp Business Platform to advertise your deals and stand out in the crowd.
Get up to 30% abandoned cart conversion via re-engagement messages on WhatsApp. Let your customers rediscover their wishlists and make that sale.
Add WhatsApp to your contact centre and help your agents to connect easily with customers. Tackle more conversations at a time without losing personal customer support.
Benefit from the high engagement rate of WhatsApp and use it to collect valuable feedback. Lower the threshold and let customers decide when they will reply or fill out the questionnaire.
Share key information, status updates, and delivery confirmations about shipped orders via WhatsApp to keep your customers informed.
Optimise answering repetitive questions by implementing an FAQ chatbot on WhatsApp. Help customers find the correct information and take the pressure off your customer service team.
Use WhatsApp Commerce to offer the complete customer buying journey in WhatsApp. Give the complete shopping experience in one channel and drive revenue growth.
Make it easy for customers to view products and make orders. Use multi-product & single product messages to highlight your products or services directly in WhatsApp.
Assist your customers in their buying experience and provide personal advice when most needed. 88% of consumers are more likely to buy when they receive recommendations from store employees.
Turn interactive conversations on WhatsApp into conversions. Ensure a comprehensive and end-to-end shopping experience on a single chat screen.
Use WhatsApp One Time Passwords (OTP) to enhance the customer experience and increase the security of your (and your customers') online data.
Verify your customers with Two-Factor Authentication. Send Verification Codes and One Time Passwords over this encrypted channel for added security.
Help your customers set up their new accounts by verifying their identity and their first password via WhatsApp.
Offer world-class customer service and minimise friction in the buying and customer journey on your customer's favourite messaging app.
Reply to incoming messages, or get ahead of the game with message templates and provide opted-in customers with the information they need.
Take advantage of features such as quick replies, product messages, and broadcasting newsletters for effective communication with customers.
Reduce pressure on your customer care team by automating repetitive tasks with a WhatsApp chatbot so your agents can focus on the conversations that really matter.
Integrate WhatsApp directly through our Connectivity Platform. Our API combines multiple communication channels into a single platform.
Want to provide customer service via WhatsApp? With Mobile Service Cloud, you can interact with your customers in one easy-to-use inbox.
Send WhatsApp marketing campaigns with Mobile Marketing Cloud and create personalised omnichannel experiences that increase customer engagement.
In this guide you will find everything there is to know about WhatsApp Business Platform. You'll learn why WhatsApp Business Platform is the way to grow your business by delivering an exceptional customer experience.
Download the guideWhatsApp is the most popular global messaging channel. With 2 billion active daily users, it’s no surprise that Facebook (the developers behind WhatsApp) expanded its platform to include a business application: WhatsApp Business.
WhatsApp Business is an OTT (over-the-top) chat app that brings the functionality and convenience of personal messaging to customer communications. More than 5 million business users take advantage of this popular messaging platform today.
Read moreFeatures of WhatsApp Business Platform include: WhatsApp Business profile, quick replies, product catalog, broadcasting, entry points, interactive buttons, messaging statistics, contact labels.
Read moreChoose your messaging subscription and pick the pricing model to match your needs:
Read moreA WhatsApp chatbot is a software application or program that uses either script or artificial intelligence to interact with users via WhatsApp. Like any other chatbot, they are designed to provide automated responses, answer questions, perform tasks, and engage in conversations with users just like a human would.
Read moreOne Time Passwords via WhatsApp are end-to-end encrypted and secure, making it one of the safest options out there, and the innovative features and global reach make for a great customer experience. The seamless use of OTP message templates allows you to initiate contact with your customers, verifying their identity at multiple touchpoints during their customer journey, such as login, account registration, or account recovery.
Read moreWhatsApp Commerce provides brands with a means of connecting with users and selling their products and services directly to them. It does so by allowing companies to engage in two-way communication between themselves and their customers as a form of conversational commerce.
Learn moreThe features of WhatsApp Business Platform are roughly the same on both APIs, with slight differences in hosting, pricing, and feature adoption. Where the Cloud API’s cost-effectiveness and additional new features might seem perfect for some, the hosting services of the On-Premise API can be a key motivator for others.
Read moreWe all want to get our brand messages out there. We want to engage with our customers, raise brand awareness and connect with our target audience. But how? Provide meaningful and relevant customer experiences to help grow your business and safeguard the way you communicate with both customers and potential customers with WhatsApp. In this blog, we'll explore how to create quality customer engagement with the WhatsApp Business Platform.
WhatsApp dominates the messaging landscape in the United Kingdom, securing its position as the top messaging channel. According to Statista, WhatsApp stood out as the most used messaging channel in the UK in 2023.
WhatsApp and Facebook Messenger are both established messaging channels for customer engagement. But what are the differences? Which advantages does each channel have for what business use case?
With two billion daily active users globally and ten million downloads annually in the UK, WhatsApp is one of the most popular messaging channels. The WhatsApp Business Platform enables businesses to utilise this channel to connect with customers. It offers a variety of powerful engagement tools to enhance customer communication and boost sales. And now, WhatsApp has added another innovative feature: WhatsApp Carousel.
Effective marketing means creating personal and conversational experiences for your customers. And what better place to meaningfully connect to your customers than on their favourite social media platforms and channels such as WhatsApp, Facebook and Instagram? With click-to-chat WhatsApp ads, which direct users on Facebook and Instagram to a WhatsApp chat when clicked, you can offer customers direct and personal engagement and make a seamless entry point to your business.
WhatsApp Business Platform is adding another new and innovative feature to its repertoire: WhatsApp Flows. But what are WhatsApp Flows? And what can they do for businesses?
Data security is an integral part of any organisation. Yet, how can businesses protect sensitive information in a world where employees and customers access online accounts from multiple devices and channels? Two-Factor Authentication (2FA) is the answer.
WhatsApp and SMS are widely used messaging channels, boasting incredible user numbers. In the UK alone, WhatsApp has over 30 million users, and 111.8 million consumers have mobile devices with SMS built-in, making both powerful channels to reach customers. But what are the differences between these two exactly? What are the similarities? And more importantly, which one will add the most value to your audience and business?
Black Friday stands out as one of the most anticipated shopping events of the year, with half (51%) of UK adults planning to spend during the Black Friday weekend, higher than the 39% planning to spend in 2022. With this, big and small businesses will strive for maximum exposure. Yet, this task is far from straightforward. Retailers must compete to be visible, overcome high advertising costs, and meet escalating customer expectations to cut through the noise and drive conversion. Moreover, every touchpoint in the customer journey represents a make-or-break opportunity to form relationships and drive transactions or risk losing a consumer’s interest and trust.
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