Articles from Jessica de Korte

Jun 10, 2025 • Payments

Buy Now, Pay Later: The Rise of Responsible Installment Payments

More and more consumers are opting for flexibility at checkout. Consequently, installment payments - also known as Buy Now, Pay Later (BNPL) - are growing rapidly in popularity. This model allows consumers to receive products or services immediately and pay later (or in installments). Convenient for large or unexpected expenses, and attractive because of immediate ownership with no immediate cost.

Nov 01, 2024 • Payments

Optimize the Payment Experience for Maximum Black Friday Sales

The last weekend of November is the perfect time as an (online) retailer to take advantage of your customers' appetite for buying. For years this weekend has been dominated by Black Friday, closely followed by Cyber Monday. This is the perfect time to give them a fast, safe and seamless payment experience, both online and in physical stores. Is your (online) store ready for Black Friday yet?

Oct 31, 2023 • Messaging

Boost Black Friday Sales with WhatsApp, Instagram and Facebook

Black Friday stands out as one of the most anticipated shopping events of the year, with online sales growing to $70.9 billion globally in 2023. With this, big and small businesses will strive for maximum exposure. Yet, this task is far from straightforward. Retailers must compete to be visible, overcome high advertising costs, and meet escalating customer expectations to cut through the noise and drive conversion. Moreover, every touchpoint in the customer journey represents a make-or-break opportunity to form relationships and drive transactions, or risk losing a consumer’s interest and trust.

Aug 31, 2021

Conversational Channels Are No Longer Optional

Setting up a conversational messaging strategy is no longer optional for your business. Customers want to talk - but on their schedule, not yours. Responding in real time, on their preferred conversational channel, used to be a nice-to-have for businesses; now customers expect it.

Jul 30, 2021 • Payments

From Conversation to Conversion: Integrate Apple Pay within Apple Messages for Business

Familiar, safe, instant, personal. Just some of the reasons consumers prefer mobile messaging over calling and emailing to communicate with brands. With an added benefit for you: companies can transform mobile messaging channels into a sales channel. Get started with Apple Pay to increase sales revenue and customer satisfaction rates. Here’s how!