Articles from Jessica de Korte

Oct 31, 2023 • Messaging

Boost Black Friday Sales with WhatsApp, Instagram and Facebook

Black Friday stands out as one of the most anticipated shopping events of the year, with online sales growing 3.5% to $65.3 billion globally in 2022. With this, big and small businesses will strive for maximum exposure. Yet, this task is far from straightforward. Retailers must compete to be visible, overcome high advertising costs, and meet escalating customer expectations to cut through the noise and drive conversion. Moreover, every touchpoint in the customer journey represents a make-or-break opportunity to form relationships and drive transactions, or risk losing a consumer’s interest and trust.

how-to-use-google-business-messages-the-right-way

Mar 10, 2022 • Messaging

4 Ways to Use Google Business Messages

When we want to find new restaurants or look up a local repair shop, we usually do a quick search on Google. With Google Business Messages, you can make it even easier for customers to discover your business. Today we’ll go over the core features of Business Messages that will help you connect with your customers right from their devices.

Nov 19, 2021 • Instant Messaging

5 Benefits of Google's Business Messages

Google's Business Messages will allow you to meet your customers where they are in their moment of need. Learn more about this conversational messaging channel and what five benefits it can have for your business.

Aug 31, 2021 • Instant Messaging

Conversational Channels Are No Longer Optional

Setting up a conversational messaging strategy is no longer optional for your business. Customers want to talk - but on their schedule, not yours. Responding in real time, on their preferred conversational channel, used to be a nice-to-have for businesses; now customers expect it.

Jul 30, 2021 • Payments

From Conversation to Conversion: Integrate Apple Pay within Apple Messages for Business

Familiar, safe, instant, personal. Just some of the reasons consumers prefer mobile messaging over calling and emailing to communicate with brands. With an added benefit for you: companies can transform mobile messaging channels into a sales channel. Get started with Apple Pay to increase sales revenue and customer satisfaction rates. Here’s how!

Mar 28, 2019 • Payments

The future of payments | What do consumers expect from companies?

Standing in line for checkout, waiting until the cashier scans your products and paying the total amount at the card machine. More and more shops find out that this is no longer the standard. From self-scan check-outs to invisible payments via a mobile app. The customer is increasingly in control, but also wants to pay as quickly as possible and that offers opportunities. We talked about this with Noor Pierik, Portfolio Manager at CM Payments.